Tuesday, October 10, 2006

New L200 Pickup models to be introduced into the UK

• New Club Cab model introduced
• Versatile tipper added to range
• New upgrade pack gives Double Cab Elegance model even more ‘bling’
• 4x4 Commercial Vehicle Week to take place at all UK dealerships 4-12 November

This month (October) sees Mitsubishi’s award-winning and market-leading range of L200 pick-ups extended to include two important new variants in the shape of the Club Cab and the Single Cab Tipper. With four body-styles launched and a wide range of specifications available to suit all business needs, Mitsubishi now boasts the most comprehensive range of pick-ups on the market.

To promote this fact, every Mitsubishi dealership in the UK will take part in a dedicated 4x4 commercial vehicle week between the dates of 4-12 November. During this week dealers will display a range of commercial vehicles on their forecourts and will have a whole host of contract hire and finance deals on offer to customers.

L200 Club Cab

The Club Cab is the latest addition to Mitsubishi’s already extensive line-up of L200 pick-ups. Initially launched in March 2006, the new L200 featured single and double cab versions and, with the introduction of the Club Cab, the options and versatility of the L200 range increases yet again.

The Club Cab’s two-door with rear bench seat configuration provides the flexibility of either being able to carry four adults or providing additional space for secure stowage of tools and equipment. It also boasts a load bed 1.8 m long – 48 cm longer than that of the double cab. These features, combined with the L200’s car-like ride, handling and maneuverability, make it a perfect choice as a day-to-day working partner.

Available in 4Work, 4Life and Warrior variations, all Club Cabs feature a 2.5-litre turbo-diesel engine and come with easy-select four-wheel-drive plus rear diff-lock across the range, ensuring they’re competent performers, whatever the road surface.

Whilst the 4Work Club Cab includes EBS with EBD, driver and passenger airbags and even a CD player with MP3 player facility, the 4Life sees the addition of air-conditioning, electric front windows and central locking.

In keeping with other Mitsubishis that carry the Warrior identity, the top of the range Club Cab features everything the 4Life offers, as well as leather seats, 16” alloy wheels, front fog lamps and rear stainless steel bar with step. It’s also fitted with a host of external styling additions, which means it looks as purposeful as it performs.

Prices start at £12,797 CVOTR (£15,010.58 OTR) for the 4Work, £14,179 CVOTR (£16,655.58 OTR) for the 4Life and rise to £16,249 CVOTR (£19,066.68 OTR) for the Warrior.
L200 Tipper

A major addition to Mitsubishi’s already extensive range of L200 pick-ups is the brand new tipper-bodied model. Available from this month it’s destined to be a hit with the business and fleet markets, with over 70 orders already placed – even before it’s officially launched.

The L200 Tipper has been created in conjunction with one of the UK’s most respected conversion companies, Southampton-based VFS. Using a standard L200 Single Cab as their starting point, VFS’s expert engineers remove the flatbed and replace it with their own high quality version

The combination of the L200’s driver-friendly cockpit together with the practicality of a flat-bed tipper at the rear creates a vehicle which is as competent on the road as it is on a construction site. Added to this is the real benefit of its easy-select four-wheel-drive system, enabling access and driving safety when the going gets tough. This outstanding on/off road performance coupled with its 903 kg payload carrying and off-loading capabilities make the new L200 tipper a consummate work-horse, with attributes that suit a host of industrial applications.

The powder-coated steel tipper deck is powered by a chrome-plated, electro-hydraulic under-floor ram, which is activated by hand-held controls connected by a ‘wander’ lead.

The flat 2405 x 1650 cm tipper bed is supported by a powder-coated sub-frame and surrounded by aluminum side and tail boards with six load-lashing points. The conversion also includes thermoplastic mudguards and a tubular rear-cab protector with infill panels and ladder stops, plus locking toolboxes located either side of the sub-frame.

Initially offered in two versions, 4Work and 4Life, both are fitted with the 2.5 liter 134bhp turbo-charged engine which powers other models in the L200 range. A drop-side version is also being considered for a later launch.

The 4Work tipper goes on sale at £17,147 CVOTR, with the 4Life priced at £18,397 CVOTR and features the addition of air conditioning, electric windows, central locking and a number of other trim modifications. Both models are available in three colors: black (pearlescent), white (solid) and silver (metallic).

L200 Elegance gets the ‘bling’ treatment

Due to the L200’s status as the ultimate business/leisure crossover vehicle, demand for the high-specification models continues to increase. Underlining this, feedback has shown that customers purchasing the top-of-the-range Elegance models have requested more of the external accessories, as can be found on the Warrior and Animal variants.

The Elegance was originally created to appeal to more traditional SUV purchasers who require an equipment-packed interior but prefer a more low-key exterior style. However, customer demand has shown that there are a growing number of people who want to drive away in the ‘ultimate’ L200 i.e. with maximum interior and exterior equipment and accessories. To cater for this, Mitsubishi has now introduced an upgrade pack for the Elegance which includes a front guard, lower sports grille, rear stainless steel bar with step and chrome accessories – door handles, fuel filler cap, headlamp bezels and rear lamp guards. Also included is the Rallitronic power upgrade, which increases engine output from 134 to 165 bhp @ 3800 rpm and torque from 231 to 348 lb.ft @ 2000 rpm. The complete upgrade pack is available for £2,000 - fully fitted.

The L200 is still king of the pick-up segment taking 37% overall market share and a massive 52% of the retail sector. Sales so far this year (September YTD) total 11,983 units a 22% increase on 2005 within a growing sector which has increased by 17% over last year.

Gallery (click on picture for a high resolution image):














-Mitsubishi Motors Corporation

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