CYPRESS, Calif. – (Oct. 9, 2006) –
The 2007 Mitsubishi Outlander ad campaign aims to 'outbroadcast' the features of the all-new compact sport utility, as viewers are introduced to the new model on the just-launched microsite, http://www.outeverything.com. With the 2007 Outlander campaign, Mitsubishi Motors North America, Inc. debuts an updated advertising design theme to complement a new series of models to be introduced over the next 18 months. Outlander goes on sale in November.
The Outlander advertising campaign illustrates for consumers how the generously equipped SUV can “OutFast,” “OutBlast,” and “OutMusic” the competition, among other attributes. The full campaign, which will cover print, online and broadcast outlets, is set to launch Nov. 6 and was developed by Mitsubishi’s national advertising agency, BBDO, with the online elements developed by Organic, Inc. Additionally, the Outlander ad campaign incorporates Mitsubishi’s “Driven to Thrill” tagline as well as the “25 years in America” corporate logo, as part of the company’s yearlong anniversary celebration.
“Mitsubishi is a passionate, purposeful company that delivers driving thrills, innovation and value in every vehicle it builds,” said Mike Nash, director of advertising, MMNA. “This is always the underlying message of all our advertising and this campaign particularly underscores how the new Outlander outclasses and outperforms its competition. The Outlander has so many 'outstanding' features, it was a no-brainer to put the emphasis on the performance heritage of the company and the superiority of the model,” Nash continued.
The microsite was designed to drive dealer traffic and create excitement among online car buyers and enthusiasts. As with the recently relaunched Mitsubishicars.com, Mitsubishi’s new consumer Website, the Outlander site features dramatic styling and design elements with the car taking center stage. The site was also designed to emphasize each of the Outlander’s key features not usually available in SUVs of its class, such as a new 220-hp aluminum MIVEC V-6 engine and six-speed Sportronic® automatic transmission, first-ever Hard Disc Drive (HDD) based Navigation system featuring 30 gigabytes of potential music storage, Bluetooth® cellular phone interface system, an underfloor-stowable compact third row seat and 650-watt Rockford Fosgate premium audio system.
The print campaign will commence in the November issues of Road&Track, Car & Driver, Autoweek, Motor Trend and Automobile magazines, and complements the microsite with the “Out Everything” tagline.
-Mitsubishi Motors Corporation
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