Mitsubishi Motors: What's New for 2024 [USA]

 Mitsubishi Motors: What's New for 2024

July 05, 2023 — FRANKLIN, Tenn.

Every 2024 model-year Mitsubishi Motors vehicle will include two years of limited maintenance  

2024 Outlander and Outlander Plug-in Hybrid to offer Platinum Editions

Refreshed Outlander SEL Black Edition introduces blacked-out exterior and interior trim, including black dynamic shield, window trim, roof rails, and semi-aniline leather seating.

SEL Black Edition will be offered on Outlander Plug-in Hybrid for the first time

Honoring off-road heritage, MMNA debuts Trail Edition for Outlander Sport

Following a long-running commitment to deliver high quality, top value, leading-edge technology vehicles in the U.S., Mitsubishi Motors North America, Inc. (MMNA) today announced its 2024 model year lineup. In addition to a host of model updates and special editions, every 2024 Mitsubishi Motors vehicle sold in America will include two years of limited maintenance. Other changes include the addition of a Platinum Edition for Outlander and Outlander Plug-in Hybrid, enhancement of Outlander SEL Black Edition, and an all-new Trail Edition for the Outlander Sport. Outlander Plug-in Hybrid will also offer the SEL Black Edition trim for the first time.

TWO YEARS LIMITED MAINTENANCE INCLUDED

Building on Mitsubishi Motors' industry-leading warranty program – including a 10-year/100,000-mile powertrain warranty and five-year/60,000-mile limited warranty, all backed up by a five-year/unlimited-mile roadside assistance program – and the type of customer care that earned the brand the number-one ranking among mass-market brands in J.D. Power's 2023 Customer Service Index (CSI) study, MMNA is providing two years of limited maintenance on every 2024 Mitsubishi Motors vehicle sold in the United States. The two-year/30,000-mile maintenance program covers three oil and filter changes, three tire rotations, and one cabin air filter replacement.1

2024 OUTLANDER PLUG-IN HYBRID

As the world's first plug-in hybrid electric SUV, and the world's best-selling plug-in hybrid electric vehicle2, the 2024 Outlander Plug-in Hybrid boasts the same bold, award-winning styling, advanced vehicle architecture, and premium interior finishes of the internal combustion engine (ICE)-powered Outlander, which has set sales record after sales record, garnering praise from consumers and accolades and awards across the industry.

Designated a 2023 Top Safety Pick by the Insurance Institute for Highway Safety (IIHS) for vehicles built after May 2023, the new Outlander Plug-in Hybrid adds an award-winning mix of confident, quiet, eco-friendly motoring.  Featuring powerful front and rear motors and a 20-kWh drive battery, every 2024 Outlander Plug-in Hybrid features Mitsubishi Motors' Super-All Wheel Control2 twin-motor 4WD system. EPA-rated for 38 miles of all-electric driving range, the 2024 Outlander Plug-in Hybrid also boasts 420 miles of overall driving range, when combining electricity and gasoline.

For 2024, Outlander Plug-in Hybrid introduces an all-new Platinum Edition featuring a special Black Diamond paint with an Alloy Silver roof color combination. Full specifications and pricing for the 2024 Outlander Plug-in Hybrid Platinum Edition will be announced at a later time.

Outlander and Outlander Plug-in Hybrid will both continue to offer the popular Black Edition for 2024, available based on either the SE or SEL trim, with SEL Black Edition featuring all equipment offered with Outlander SE Black Edition and adding all-new black semi-aniline premium leather-appointed seating surfaces, a black dynamic shield, black chrome window trim, and black roof rails for the ultimate blacked-out Outlander.

2024 OUTLANDER

Building on the overwhelming success of Outlander since the launch of the new-generation model in 2021 as a 2022 model year, the 2024 Outlander looks to continue the model's award-winning ways and record-setting sales pace. In addition to ES, SE, SE and SEL Black Edition, RALLIART, and SEL trims, the Outlander family will expand to include a Platinum Edition boasting a special Black Diamond paint with Alloy Silver roof color combination, Light Grey interior, Satin hood emblem, silver gauge trim, and more.

Outlander will offer the same Black Edition updates as described in Outlander Plug-in Hybrid.

Having earned IIHS' Top Safety Pick+ designation upon its introduction in 2022, pricing for the three-row, seven-passenger 2024 Outlander will be released later this year.

2024 ECLIPSE CROSS

The 2024 Eclipse Cross retains its predecessor's chiseled front and rear design enhancements while adding a new hands-free electronic tailgate with kick-motion sensor as standard to Eclipse Cross SE and SEL. For 2024, Adaptive Cruise Control, a rear USB port, and a leather-wrapped steering wheel are now offered as standard equipment on SE, and Mitsubishi Connect with a two-year trial and FAST-Key entry system are now standard on LE. A Special Edition, featuring rugged off-road-inspired styling enhancements, will be announced later this year.

Every 2024 Eclipse Cross is outfitted with Mitsubishi Motors' signature motorsport-derived S-AWC all-wheel drive system as standard equipment, which helps to enhance driving confidence in various weather conditions and types of road surfaces.

2024 OUTLANDER SPORT

Long one of MMNA's best-selling models, the Outlander Sport combines an adventurous spirit with great value in an award-winning package. Like Eclipse Cross, every Outlander Sport is fully adventure-ready with Mitsubishi's All-Wheel Control (AWC) included as standard equipment4.

To honor Mitsubishi's off-road heritage, 2024 Outlander Sport will add a Trail Edition featuring black hood graphics, TRAIL front and rear effects, black side and fender moldings, black hood protector and tailgate trim, black inner door handle protectors, mud flaps, and all-weather floor mats as standard. For 2024, the GT trim will be rebadged as the SEL trim.

All 2024 Outlander Sport models feature All-Wheel Control as standard.

2024 MIRAGE and MIRAGE G4

As America's most fuel-efficient non-hybrid, gasoline-fueled vehicle5, Mirage offers surprising versatility, huge value, and one of the industry's best warranties, all in a compact package that cannot be matched. For 2024, LE trims of Mirage and Mirage G4 will feature a driver seat armrest, automatic headlights and rain-sensing wipers as standard equipment. Graphite Gray and Jet Black are added as two new colors, replacing Mercury Gray and Mystic Black.

All-New Outlander Earns Highest Safety Rating from IIHS in the US

Tokyo, September 08, 2021 All-New Outlander Earns Highest Safety Rating from IIHS in the US Download PDF[151KB] Tokyo, September 8, 2021 – Mitsubishi Motors Corporation (MMC) announced that the gasoline model of the all-new Outlander has earned the highest safety rating, TOP SAFETY PICK+ (TSP+)1, from the Insurance Institute for Highway Safety (IIHS)2 in the United States.

All-New Outlander The award applies to U.S. specification vehicles built after June 2021, after which the company made an adjustment to headlight aiming. The all-new Outlander was recognized for its high level of collision safety performance and preventive safety performance in the IIHS crash-worthiness evaluations, front crash prevention tests and headlight evaluation. Introduced in North America in April 2021, the all-new Outlander crossover SUV offers advanced driver assistance systems to increase driver convenience, confidence and safety. MI-PILOT Assist3, 4 integrates Adaptive Cruise Control (ACC) and Lane Keep Assist (LKA), and supports driving operation by maintaining following distance and keeping the vehicle near the center of the lane. Vehicles equipped with the navigation link system use the curve information on the map to automatically adjust the vehicle speed and reduce the burden on the driver. Depending on trim level, the all-new Outlander offers other preventive safety technologies4 such as Forward Collision Mitigation system (FCM), Predictive Forward Collision Warning (PFCW), Active Blind Spot Assist (ABSA), Lane Departure Warning (LDW) and Lane Departure Prevention (LDP). Mitsubishi Motors' RISE5 collision safety vehicle body and 11 airbags including front center airbag for the driver's seat and side airbags for the second-row seats also contribute to safe driving.
 

1. TSP+ designation is awarded for models with good ratings in all six IIHS crash-worthiness evaluations. Additionally, vehicles must be available with a front-crash prevention system that earns advanced or superior ratings in both the vehicle-to-vehicle and vehicle-to-pedestrian evaluations, and possess good or acceptable headlights across all trim levels. TSP+ awarded to the all-new Outlander applies to U.S. specification vehicles built after June 2021, after which the company made an adjustment to headlight aiming.
2. IIHS is an independent, non-profit organization that researches, performs evaluations and assesses safety ratings in crash testing of production vehicles.
3. MI-PILOT Assist in the U.S. and Canada.
4. Vehicle specifications may vary depending on model and/or market.
5. Reinforced Impact Safety Evolution

MMC appoints new CEO for MMNA

Mitsubishi Motors Corporation Appoints New President and CEO of Mitsubishi Motors North America

Mitsubishi Motors Corporation (MMC) today announced that effective March 1, 2014, Ryujiro Kobashi will succeed Yoichi Yokozawa as President and CEO of Mitsubishi Motors North America, Inc. (MMNA).

Prior to his new position as President and CEO of MMNA, Kobashi was the Corporate General Manager of the North America Office at Mitsubishi Motors headquarters in Japan as the head manager of the main division coordinating North American operations including the U.S., Canada, and Mexico.

Kobashi's distinguished career with MMC began in April 1983 when he joined the company's Overseas Planning Department, supporting activities for sales and advertising/publicity in foreign countries, as a recent graduate of Hitotsubashi University, where he earned a Bachelor of Sociology degree.

Over the years, Kobashi has lived in a variety of diverse regions around the globe where he served in key management positions including overseeing the marketing, sales promotions and advertising  for Mitsubishi Motors in Germany and the Netherlands, as well as coordinating the company's business operations in the ASEAN regions.

"I am very much looking forward to this new opportunity as we navigate Mitsubishi Motors North America to thrive in the U.S. market under MMC's 'New Stage 2016' business plan," said Kobashi.

Yoichi Yokozawa will be returning to Japan for an executive assignment in MMC's Corporate Planning Office. He became President and CEO of Mitsubishi Motors North America, Inc. in April 2011, and oversaw three critical North American product launches: the new all-electric i-MiEV, the completely-redesigned 2014 Outlander, and most recently, the all-new 2014 Mirage. He also oversaw the commencement of U.S. production, in 2012, of the Outlander Sport at MMNA's Manufacturing Division in Normal, Illinois.

Mitsubishi Motors Reports 79 Percent Increase for Outlander Sport Sales in May [US]

Mon, Jun 03, 2013 - CYPRESS, Calif.

Mitsubishi Motors North America (MMNA) today reported the U.S.-built Outlander Sport achieved a year-over-year sales increase of more than 79 percent in May.

The 2,226 units sold is the second-highest-ever total of Outlander Sport sales in a month and marks the ninth consecutive month of sales increases for the fuel-efficient CUV.  Outlander Sport sales are up more than 48 percent year to date.

"Outlander Sport continues to lead an increase in traffic to our dealer showrooms," said MMNA President & CEO Yoichi Yokozawa. "This attractively priced CUV is appealing to many customers looking for a crossover with high fuel-efficiency and outstanding safety features."

Outlander Sport recently received a "Top Safety Pick PLUS" designation from the Insurance Institute for Highway Safety (IIHS).  Outlander Sport was one of only two vehicles in the Small SUV category to receive IIHS’ new and highest accolade for vehicles that offer superior crash protection and meet new, tougher crash safety standards.

"We will carry this positive momentum through the summer selling season with increased network television advertising and the introduction of our all-new 2014 Outlander," Yokozawa added.

Lancer sales were also up, more than 15 percent for the month compared to the prior year and more than 43 percent year to date.

Sales of Mitsubishi models currently in production were up more than 31 percent compared to May 2012.  However due to discontinued models, total overall Mitsubishi sales were down 15 percent.

2013 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+

2013 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+

Mitsubishi Motors North America, Inc. (MMNA) is honored to learn that the company's best-selling model – the 2013 Mitsubishi Outlander Sport compact crossover vehicle – has today been named a 2013 "Top Safety Pick+" award winner by the Insurance Institute for Highway Safety (IIHS). The Outlander Sport's 2013 IIHS "Top Safety Pick+" award comes in addition to the two straight IIHS Top Safety Pick awards the handsome 5-passenger compact crossover has already received in 2012 and 2013.

The 2013 Mitsubishi Outlander Sport was one of only two vehicles in the Small SUV category named a "Top Safety Pick+" by the Insurance Institute for Highway Safety (IIHS) from a field of 13 vehicles.

The Insurance Institute for Highway Safety (IIHS) is now awarding the new "Top Safety Pick+" designation as its highest accolade for vehicles that offer superior crash protection. The 2013 Outlander Sport's "Top Safety Pick+" achievement indicates that it meets the tougher crash safety standards set forth by the non-profit vehicle research and crash test ratings agency that are now necessary to receive its highest accolade.

The Insurance Institute for Highway Safety (IIHS) rates vehicles as "good," "acceptable," "marginal" or "poor" based on performance in a moderate overlap frontal crash, small overlap frontal crash, side impact, rollover, plus evaluations of seat/head restraints for protection against neck injuries in rear impacts. The "Top Safety Pick+" requires a vehicle to score a "good" rating in at least four of the five tests and no less than an "acceptable" in the fifth test.

Added just last year, the small overlap test "replicates what happens when the front corner of the vehicle strikes another vehicle or object like a tree or utility pole," according to the IIHS. A full 25% of the front of the vehicle on the driver's side hits a 5-foot-tall barrier at 40 mph.

Two-thirds of the vehicles in the Small SUV category that were evaluated by the IIHS scored a lowly "poor" rating for vehicle structure.

The 2013 Mitsubishi Outlander Sport's exceptional IIHS "Top Safety Pick+" rating can be attributed to numerous advanced high-tech design features, particularly to a key safety technology engineered into every Mitsubishi Motors vehicle – Reinforced Impact Safety Evolution (RISE). RISE is Mitsubishi Motors' patented safety body construction system featuring integrated energy-absorbing crumple zones and engineered reinforcements strategically placed within the body/chassis that provide maximum protection to the vehicle's occupants in the event of an impact by absorbing and/or dispersing a great deal of this energy from the cabin.

With a starting MSRP of only $19,170, the 2013 Mitsubishi Outlander Sport is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 31 mpg highway and includes a long list of welcome standard features.

Mitsubishi wins 2nd place in the Electric division on its first try at Pikes Peak

Clarks Metal and Speed is a local Colorado fabrication and body shop that helped rebuild the i-MiEV Evolution after Hiroshi Masuoka crashed on practice. Check out the rebuild gallery: http://clarksmetalandspeed.com/6.html

Mitsubishi Begins Production of Outlander Sport [ASX | RVR] in the United States

Mitsubishi Motors Begins Production of Outlander Sport in the United States

- North America-model only plant turned into global export hub -
Tokyo, July 17, 2012 - Mitsubishi Motors Corporation (MMC) announced the start of production of the Outlander Sport*1 compact crossover at Mitsubishi Motors North America's*2 (MMNA) plant in Normal, Illinois. A commemorative line-off ceremony was held at the plant.
*1: ASX or RVR in some markets.
*2: MMC's subsidiary and exclusive producer and distributor for the United States.

Change to Strategic Global Production and Export Hub
Up until recently, the Illinois plant had produced models designed specifically for the North American market, such as the Galant, Eclipse, Eclipse Spyder, and the Endeavor. Now MMC turns the plant global by having the plant produce the Outlander Sport instead – not only for North American market but versions for export to Russia, Central and South America, and the Middle East, making it new strategic global production and export hub.

Planned production capacity at the Illinois plant is about 50,000 units, and MMC is considering expanding it to 70,000 units in the future. As a global production and export hub, MMC plans keep it running at appropriate production levels.

Present at the line-off ceremony, MMC Managing Director Tetsuro Aikawa put the Illinois plant change in perspective: "Mitsubishi Motors is now moving forward with 'global' vehicles that satisfy the needs of many consumers worldwide. Through the diligence of every single worker at the Illinois plant, we plan to make great strides not only in the North American market, but in other markets outside of North America by producing and exporting the Outlander Sport. The continually-growing United States market is one of our most important markets, and this change to the plant marks our commitment to this market."

Core Global Strategic Vehicle
The Outlander Sport is a global strategic vehicle that is a core product in MMC's lineup made for increasing demand for smaller vehicles worldwide. First launched in Japan in February 2010 as the RVR, it was then introduced sequentially to countries all over the world. Over 250,000 units of Outlander Sport (including its ASX and RVR cousins) have been sold worldwide as of June 2012. Since its American debut in September 2010, the Outlander Sport is now MMC's top seller in the United States.

Off-Road Racer Beccy Gordon to Pilot 2012 Mitsubishi i in this year's Pikes Peak International Hill Climb

Mitsubishi Motors North America, Inc. (MMNA) today announced that professional SCORE International off-road series race-winning driver Beccy Gordon will pilot the 100% electric-powered 2012 Mitsubishi i race car in this year's annual running of the legendary Pikes Peak International Hill Climb (PPIHC) on July 8.

Beccy Gordon comes from a family with a rich history in auto racing – brother Robby had a distinguished career in Indy, NASCAR and off-road racing; sister Robyn is the first woman to score an overall win in the Baja 1000; father Bob was a longtime combatant in off-road racing; and great-grandfather Huntley was an Indy car driver in the early 1900s. Beccy's husband, Ryan Hunter-Reay, is currently a driver for Andretti Autosport in the IZOD IndyCar Series.

"I'm really looking forward to driving the Mitsubishi i in the Pikes Peak Hill Climb competition this year," said Beccy. "I am very excited to be part of this challenge and also to drive a 100% electric-powered car since this type of vehicle will likely play a major role in both our daily transportation and motorsports in the future." 

Mitsubishi Motors will be entering a pair of 2012 Mitsubishi i racing cars in this year's Pikes Peak International Hill Climb event: an essentially stock version of the electric-powered 2012 Mitsubishi i (to be driven by Beccy Gordon) along with an advanced race-spec version of the electric vehicle (EV), the Mitsubishi i-MiEV Prototype (to be driven by two-time Paris-Dakar Rally champion, Hiroshi Masuoka).

The Mitsubishi i-MiEV Prototype race car features an enhanced Mitsubishi innovative Electric Vehicle (MiEV) electric motor, lithium-ion battery pack and braking system. Engineers and researchers from Mitsubishi Motors and numerous EV component and systems suppliers will be on hand to record and analyze data from both cars entered in the 2012 Pikes Peak event, using the challenging race as an important R-D exercise to further the advancement of the current Mitsubishi i production vehicle as well as for future EVs, Hybrids and Plug-in Hybrid Electric Vehicle (PHEV) models.

2012 Mitsubishi i (i-MiEV) Named #1 on American Council for an Energy-Efficient Economy (ACEEE) Annual “Greenest Vehicles” List [US]

2012 Mitsubishi i Named #1 on American Council for an Energy-Efficient Economy (ACEEE) Annual “Greenest Vehicles” List

Cypress, California, February 8, 2012 – Mitsubishi Motors North America, Inc., (MMNA), and the 2012 Mitsubishi i – the Japanese auto manufacturer’s affordably-priced all-new 100% electric-powered vehicle (EV)  ̶  have taken the top spot on the coveted American Council for an Energy-Efficient Economy (ACEEE) 14th annual “Greenest Vehicles” list, a comprehensive environmental ranking for production vehicles.

2012 Mitsubishi i (i-MiEV)

The 2012 Mitsubishi i scored a 58 in the ACEEE’s ranking system – the highest Green Score ever achieved since the ACEEE “Greenest Vehicles” rankings began in 1998.

“Even taking into account the emissions generated from the electricity used to power the Mitsubishi i-MiEV, it still handily outscores other vehicles on the market today,” said ACEEE Lead Vehicle Analyst, Shruti Vaidyanathan.

According to the ACEEE, the cars that make up their “Greenest Vehicles” list are evaluated on a variety of criteria including tailpipe emissions, fuel consumption, and gas emissions that “contribute to climate change.” Additionally, starting with this year’s awards, the ACEEE made a number of changes to its vehicle evaluation methodology to more accurately estimate vehicles’ environmental impacts including improving emissions estimates in the vehicle manufacturing process as well as in the extraction of natural gas. 

“Earning a spot on the ‘Greenest’ list is proving to be a real challenge for automakers given the variety of technologies on the market and the proliferation of highly efficient conventional vehicles,” said Vaidyanathan. “Just using the latest technology does not guarantee a top spot.”

The “Greenest Vehicles” and “Greener Choices” lists appear in the ACEEE’s Green Book® Online. The Green Book® Online, according to the ACEEE, is an “annual ranking that highlights the environmental friendliness of vehicles in the United States.” Only the twelve highest-ranked vehicles by the ACEEE make it onto the organization’s “Greenest Vehicles” list.

Mitsubishi Motors Commences Production of the North American i-MiEV

Mitsubishi Motors Commences Production of the North American i-MiEV

Tokyo, October 28, 2011 – Mitsubishi Motors Corporation (MMC) today announced the start of production of the North American* version of its i-MiEV new-generation electric vehicle (EV) at its Mizushima Plant. The North American version of the i-MiEV will first be available in Hawaii as well as the United States' western coastal states of California, Washington, and Oregon from the end of November this year. From then on, MMC plans to expand sales throughout other parts of the United States and Canada by the end of fiscal year 2012.

The North American version of the i-MiEV has been equipped with safety features such as an advanced airbag system that detects passengers' seating position and controls deployment force, and a tire pressure monitoring system (TPMS) to conform to North American safety requirements. To better meet the needs of North American customers, its torque has also been increased in comparison to other versions of the i-MiEV. In addition, the North American version of the i-MiEV features new front and rear bumpers for enhanced protection and stability along with a larger body.

MMC began sales of its i-MiEV in Japan in July 2009 as the "ultimate eco-car," a solution to the various challenges facing society today including environmental pollution, global warming and energy diversification. MMC started full-scale export of the i-MiEV first to European countries in 2010. As of the end of September this year, MMC's cumulative EV production volume has reached approximately 16,000 units. By adding the United States and Canada, MMC further expands its growing global EV presence.
* "North America" in this case refers specifically to the United States and Canada.

North American i-MiEV Basic Specifications
      Length     :3,675mm
      Width     :1,585mm
      Height      :1,615mm
      Tread (front/rear)     :1,420mm/1,380mm
      Max Torque     :196 N･m/rpm

Mitsubishi Lancer SE AWD, coming this fall to the US

Mitsubishi expands awd line, chases 100,000 sales

LOS ANGELES -- Mitsubishi will add another all-wheel-drive version of its Lancer sedan this fall as it tries to claw its way back to 100,000 U.S. sales.

2011 Mitsubishi Lancer GTS [US]

Yoichi Yokozawa, CEO of Mitsubishi Motors North America, said in an interview that the SE will be the least expensive all-wheel-drive vehicle in the lineup with a sticker price of around $20,000.

The existing all-wheel-drive Ralliart and Evolution versions of the Lancer are turbocharged. The least costly of the two, the Ralliart, starts at about $27,000.

The lower priced front-drive Lancer DE, ES and GTS trim levels all have naturally aspirated engines.

The SE, also naturally aspirated, goes on sale this fall, and Mitsubishi expects it to account for 15 to 20 percent of Lancer sales.

Jelly Belly "sweetened" Mitsubishi EV's take to the streets of Chicago [US]

Sweet Ride! Jelly Belly and Mitsubishi's Electric Car Turn Heads at the Candy Industry's Biggest Trade Show
Jelly Belly "sweetened" Mitsubishi EV's take to the streets of Chicago

May 24, 2011

CHICAGO, May 24, 2011 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) has teamed up with one of America's leading confectionaries, the Jelly Belly Candy Company, in a novel promotion to show Chicagoans the sweeter side of sustainable transportation.

Dressed in brightly-colored custom Jelly Belly graphics, four Mitsubishi i vehicles (along with a pair of Mitsubishi Outlander crossovers) will be meandering the streets of the Windy City on Monday May 23 and Tuesday May 24 to mark the opening of the 2011 Sweets & Snacks Expo, the premier trade show of the candy industry showcasing nearly 500 companies and over 15,000 confectionary and snack industry professionals from around the world.

While the Sweets and Snacks Expo is not open to the public, anyone spotting one of the Jelly Belly/Mitsubishi cars will have the opportunity to learn more about these vehicles – and score some tasty Jelly Belly treats.

The all-new Mitsubishi i will be available for test drives at Mitsubishi dealers beginning this November offering a starting MSRP of $27,990 (before Federal or State incentive) that hopes to make EV ownership more attainable. Visit i.mitsubishicars.com for more information about the most affordable mass-produced production electric vehicle in America including vehicle specifications, tax incentives and how consumers can reserve their own vehicle. For more information on the Jelly Belly Candy Company and their exciting new flavors featured at 2011 Sweets & Snacks please check out www.jellybelly.com.

Mitsubishi Selects The State Of Hawaii For The Initial Launch Of The New Mitsubishi i Electric Vehicle For North America [US]

Mitsubishi Selects The State Of Hawaii For The Initial Launch Of The New Mitsubishi i Electric Vehicle For North America

Eco-friendly production vehicle to lead the way into the automobile's next century

Mitsubishi Motors North America, Inc. (MMNA) has selected Hawaii to be the first state to receive the North American version of the company's groundbreaking 100% electric-powered Mitsubishi i production vehicle beginning in November of this year.

With a Manufacturer's Suggested Retail Price of $27,990 for the base ES model, Hawaiian citizens can take advantage of their tropical state's clean energy rebate of $4,500 toward the purchase of the Mitsubishi i along with a federal tax credit of $7,500 (subject to availability of funding), reducing the EV's out-of-pocket cost to under $16,000 after rebates and credits. Beginning April 22, Hawaiian consumers will be able to reserve their own Mitsubishi i with a fully-refundable deposit of only $299.00 at the website i.MitsubishiCars.com. What's more, Mitsubishi will waive the $99.99 home electrical inspection* fee for the first 2,000 people who place a reservation and purchase this new electric vehicle.

Mitsubishi Motors Announces Outlander Sport Will Be Built in Normal, Illinois Plant [US]

Mitsubishi Motors Announces Outlander Sport Will Be Built in Normal, Illinois Plant

Fri, Feb 04, 2011 - NORMAL, IL - Mitsubishi Motors Corporation (MMC) today announced that production of the Outlander Sport Crossover Utility vehicle will begin in mid-2012 at the Mitsubishi Motors North America (MMNA) plant in Normal, Illinois.

An announcement ceremony at the plant this morning was attended by dignitaries including MMNA President Shinichi Kurihara, Illinois Governor Patrick Quinn, and UAW International President Bob King. Prior to the media announcement, a separate event for all MMNA employees was held on the factory floor with the same dignitaries in attendance.

The Outlander Sport went on sale in North America in November of 2010. Outlander Sport is a very well-equipped entry-level crossover that offers desirable features such as standard Bluetooth, available 40 gigabyte hard drive navigation, and available all-wheel drive. Outside of the United States, Outlander Sport is also badged as RVR and ASX, and represents Mitsubishi Motors' latest offering to the globe's fastest growing automotive segment, entry-level crossover. The vehicle is built upon the same highly flexible vehicle platform that underpins the Lancer compact car and Outlander SUV which are sold globally. Mitsubishi Motors North America anticipates adding production of Outlander Sport by mid-2012. Kurihara added "With the new model, the plant will have better utilization, and, of course we will see improved efficiency when we eventually consolidate to one model with higher production volume. I fully expect this plant will strongly improve its performance further down the road".

The i-MiEV have arrived in the US, to be loaned to the media

Mitsubishi Motors North America announces the arrival of i-MiEV to its national press fleet. Japanese Domestic market versions of this battery electric vehicle will be available for loan from seven STI Fleet Services locations (Detroit, New York, Washington D.C., Chicago, San Francisco, Los Angeles, and Seattle).

This loan program seeks to acquaint a select number of media with the electric car experience by allowing them to live with the vehicle for several days. Acceleration, charging, range management, and the variable effect of vehicle climate controls on the car’s operation will all be tested and experienced during this loan.

The Japanese Domestic Market i-MiEV went on sale in Japan in the summer of 2009. The vehicle goes on sale in Europe later this year and then a North American version arrives to market in fall of 2011.

Nissan is building a dedicated Li Ion and LEAF factory in the US

SUSTAINABLE MOBILITY COMES TO UNITED STATES WITH DEDICATION OF NISSAN LEAF PRODUCTION SITE

05.26.2010 , SMYRNA, Tenn.

- Lithium-ion battery and 100% electric vehicle production to begin in 2012 -

Nissan today broke ground on the project that brings Nissan LEAF production to the United States. The groundbreaking ceremony marks the start of construction on a manufacturing facility in Smyrna, Tenn., that will produce the lithium-ion batteries that power the Nissan LEAF zero-emission vehicle. The all-electric Nissan LEAF will be produced at Nissan’s vehicle assembly facility in Smyrna beginning in 2012.

Nissan LEAF and battery production will create up to 1,300 jobs when the plants are operating at full capacity. The battery plant, one of the largest vehicle battery manufacturing plants in North America at 1.3 million square feet at full capacity, will be capable of producing 200,000 advanced-technology batteries annually. It will be located adjacent to the vehicle assembly plant, which will be retooled to accommodate production of Nissan LEAF and will be capable of producing 150,000 electric cars annually.

2011 Mitsubishi Outlander Sport

2011 Mitsubishi All-New CUV At-A-Glance

Wed, Mar 31, 2010

The all-new 2011 crossover utility vehicle enhances the Outlander family with a fresh blend of stylish design, premium features, and high capability. With enhanced fuel efficiency, class-leading aerodynamics and an available All-Wheel Control (AWC) system, the new vehicle brings premium value to the entry-level crossover utility vehicle (CUV) market. The crossover gets a 148hp MIVEC-equipped 2.0-liter four-cylinder engine and a five-speed manual transmission in value-rich ES models. A six-speed magnesium paddle-shifted CVT transmission is available in ES models and is standard in premium SE models.

With a highly efficient four-cylinder engine and a compact, lightweight body, the entry level CUV is designed from the ground up for "smart" performance. Recycled plastic front fenders give the crossover increased dent resistance and a reduction in weight. Combined with an energy-recycling regenerative braking system, eco-friendly technology such as the parasitic drag-reducing electric power steering (EPS), thinner body steel, low rolling resistance tires, and wind tunnel-tested aerodynamics help it reach the 31mpg mark on the highway.

Mitsubishi Motors’ 2010 Outlander Receives 5-Star Crash Ratings from National Highway Traffic Safety Administration [US]

Mitsubishi Motors’ 2010 Outlander Receives 5-Star Crash Ratings from National Highway Traffic Safety Administration

Thu, Feb 04, 2010 - Cypress, Calif. -

The National Highway Traffic Safety Administration (NHTSA) has awarded 5-Star crash ratings to the Mitsubishi 2010 Outlander. The 5-Star safety rating, NHTSA’s highest, applies to all Outlander models for both driver and passenger in the event of front and side impact collisions.

Additional information as well as crash test images of 2010 Outlander can be found on the NHTSA-supported web site for consumers (www.safercar.gov).

Best Buy's Mitsubishi i-MiEVs Debut At The Las Vegas Consumer Electronics Show In Geek Squad Livery [US]

Best Buy's Mitsubishi i-MiEVs Debut At The Las Vegas Consumer Electronics Show In Geek Squad Livery

Fri, Jan 08, 2010 - LAS VEGAS - The four i-MiEV's leased by Best Buy Corporation for the Geek Squad in-home service fleet will be on display at the Best Buy Live display at the 2010 Las Vegas CES. These battery electric i-MiEV's leased from Mitsubishi Motors are part of an exploratory program conducted by Best Buy to evaluate these zero tailpipe emission, four passenger vehicles for implementation in their Geek Squad service fleet. The vehicles will actually enter service with the Geek Squad fleet by January 13th at a Best Buy retail location in El Segundo, California.

Electric Vehicle Background

Mitsubishi Motors has been involved in electric vehicle development for more than 35 years. Concentrating mostly on motor and battery technology, Mitsubishi has developed the zero-emissions i-MiEV, an electric minicar which has been on sale in Japan since summer of 2009. The i-MiEV was named as one of the top three finalists in the 2009 World Green Car competition.

With its highly efficient electric powertrain, the i-MiEV concept is a zero on-road CO2 emissions vehicle. Even when taking into account the CO2 emissions emitted by the power plants that generate the electricity required to power the car, the i-MiEV only produces about 30% of the CO2 of a comparable 660cc gasoline minicar.

The onboard electric systems also help reduce noise pollution during day-to-day operation. Free of the vertical vibrations and exhaust noise of gasoline engines, the i-MiEV's motor helps bring about a 5dB reduction in sound when fully accelerating from 31 mph.

Mitsubishi Motors manufactures 3 millionth vehicle in the US

Mitsubishi Motors Reaches Milestone of 3 Million Vehicles Assembled in U. S.

October 29, 2009 --Normal, IL --

About 800 employees cheered the three millionth car assembled at Mitsubishi Motors North America (MMNA) today as a rally red 2010 Eclipse GT was driven off the assembly line.

Mitsubishi Motors North America President & CEO Shin Kurihara congratulated employees on their accomplishment and shared memories of his visit to the site of the then-future assembly plant in Normal, when he visited the vacant field in 1985. "How could I have imagined that I would be here as President almost 25 years and three million vehicles later?, he added.