New Mitsubishi Graphics Program for the i-MiEV, details on 2012 Lancer SE at 2011 LA Auto Show

Mitsubishi Motors Details New Mitsubishi Graphics Program, All-Wheel Drive Lancer SE AWC, Consumer Test Drives of Mitsubishi i EV at the 2011 Los Angeles Auto Show

Los Angeles, California, November 16, 2011 – Mitsubishi Motors North America, Inc., (MMNA), is set to detail exciting new product offerings and events at the 2011 Los Angeles Auto Show including a new customized graphics program available for the 2012 Mitsubishi i electric vehicle and the 2012 Lancer, an affordably-priced and well-equipped all-wheel drive version of the company’s popular Lancer compact sports sedan, and the opportunity for consumers to jump behind the wheel for a test drive of the all-new 100% electric-powered 2012 Mitsubishi i.

Hot Mitsubishi Graphics for Mitsubishi i Electric Vehicle and Lancer Models
As if the distinctively-shaped 2012 Mitsubishi i electric vehicle and the head-turning Lancer sport sedan weren’t stylish enough, owners of these vehicles will now be able to add their own personalized style to each of these remarkable vehicles, thanks to the new Mitsubishi Graphics program.

Available for the all-new Mitsubishi i in December and the Lancer by the end of 2011, customers can simply log onto Mitsubishicars.com and/or MitsubishiGraphics.com beginning in early December, select their graphic(s), print out the order and take it to their local Mitsubishi dealer to purchase their stylish new graphics package for their eco-friendly Mitsubishi i or sporty Lancer model. The Mitsubishi dealer will then place the order for the graphics package, inform the customer when the artwork for their vehicle arrives and coordinate with the customer for its installation by a professional 3M™ Original Wraps installer.

Crafted from premium high-quality 3M™ Scotchprint® on-demand vinyl graphic film and a clear laminate for additional protection, the new Mitsubishi Graphics are composed of the same material used for premium full-wrap vehicle graphics. Mitsubishi Graphics can be purchased at Mitsubishi dealerships and come with a 3-year/36,000 mile warranty from 3M™.
For more information on the Mitsubishi Graphics program, including product pricing, availability, selection and care, please call 1-877-236-4428 or log on to MitsubishiGraphics.com.

Mitsubishi Lancer SE AWD, coming this fall to the US

Mitsubishi expands awd line, chases 100,000 sales

LOS ANGELES -- Mitsubishi will add another all-wheel-drive version of its Lancer sedan this fall as it tries to claw its way back to 100,000 U.S. sales.

2011 Mitsubishi Lancer GTS [US]

Yoichi Yokozawa, CEO of Mitsubishi Motors North America, said in an interview that the SE will be the least expensive all-wheel-drive vehicle in the lineup with a sticker price of around $20,000.

The existing all-wheel-drive Ralliart and Evolution versions of the Lancer are turbocharged. The least costly of the two, the Ralliart, starts at about $27,000.

The lower priced front-drive Lancer DE, ES and GTS trim levels all have naturally aspirated engines.

The SE, also naturally aspirated, goes on sale this fall, and Mitsubishi expects it to account for 15 to 20 percent of Lancer sales.

09 Mitsubisbishi Lancer SE [UK]

NEW ENTRY LEVEL LANCER ADDED TO MITSUBISHI LINE UP
Wednesday 12th August 2009

Mitsubishi Motors UK has a new addition to their Euro NCAP 5 Star Award winning Lancer range. The new Lancer 1.5 4-door SE is a well equipped family saloon and priced at just £12,499 presents outstanding value.

The Lancer 1.5 4-door SE boasts an impressive level of standard specification; metallic paint, 16” alloys, side, curtain and driver’s knee airbags, Bluetooth, air conditioning, front fogs, steering wheel audio and Bluetooth controls, iPod input and CAT 1 alarm to name but a few.

With a manual transmission and Mitsubishi’s 1.5 litre petrol MIVEC VVT engine, the car goes from 0-62 in 11.6 seconds, has CO2 emissions of 153g/km combined, VED Band G (£150 per annum road tax), and has an excellent fuel consumption of 44mpg.

The new Lancer 1.5 4-door SE has 12,500 mile service intervals, 3-years unlimited mileage warranty and pan-European roadside assistance. For an additional £275 customers can purchase a Mitsubishi Service Plan covering the vehicle’s first three scheduled services.