Mitsubishi Triton Absolute [TH]

Mitsubishi Motors Goes "ABSOLUTELY Beyond Tough" with Iconic Special Show Model TRITON ABSOLUTE

Tokyo, March 26, 2019 – Mitsubishi Motors Corporation (MMC) today unveiled the TRITON ABSOLUTE, an iconic special show model of the acclaimed TRITON (L200 in Europe) that embodies the rugged, solid, and uncompromising nature of MMC's flagship pickup at the 40th Bangkok International Motor Show 2019*.

The TRITON ABSOLUTE expresses the concept "ABSOLUTELY Beyond Tough" through "Build-up Robustness" based on the "Truck Dynamism" illustrated by "More Solid and More Rugged" design and the TRITON's "Mechanical Durability".

The striking features of the TRITON ABSOLUTE will showcase the robustness of the pickup's frame, and convey the rugged design and uncompromising presence of the TRITON in every environment. This special model's protective body paneling, rugged style, and bold lighting systems take on the "ABSOLUTELY Beyond Tough" nature of the TRITON, which has been relayed across generations of the outstanding, rugged pickup.

MMC expects the bold and ambitious model to resonate strongly with pickup owners everywhere by embodying the proven mechanical durability and go-anywhere performance capabilities of the TRITON, which were further advanced with the launch of the 2019 model in Thailand last fall. The TRITON ABSOLUTE is also a key representation of MMC's "Drive your Ambition" brand tagline, expressing the 100-year DNA of the automobile manufacturing through tough design as well as the progressive values and exploration-minded ambitions of its drivers.

* Officially VIP day is on March 25th, press day is on March 26th, and it is open to the general public from March 27th to April 7th.
For more information, please see: https://bangkok-motorshow.com/

2013 Mitsubishi Attrage [TH]

Mitsubishi Motors Next-generation Global Compact Sedan to Be Launched in Thailand in July
Charming next-generation global sedan to be named Attrage

2013 Mitsubishi Attrage

Bangkok, May 21, 2013 - Mitsubishi Motors Corporation announced that its next-generation global compact sedan, to be named Attrage*1, will be launched in the Thai market this July. The Attrage qualifies for the Thai government's Eco-car Project*2 and will be produced at MMC subsidiary Mitsubishi Motors (Thailand) Co. Ltd.'s third factory at the Laem Chabang Industrial Estate in Chonburi province in Thailand.

*1: Contrived based on the English attractive
*2: Qualifications: fuel efficiency based on European calculation methods of at least 5L/100KM (20km/L) , meet EURO4 exhaust gas regulations, invest over THB5 billion into production in Thailand, and produce over 100,000 units per year after the fifth year of production.

Main Features
The Attrage will bring styling befitting a next-generation global compact sedan, featuring
-a short nose which delivers an outstanding forward field of view
-superior maneuverability with a class-leading minimum turning radius of 4.8 meters
-graceful and flowing side proportions which balance aerodynamics and interior space among the most generous in its class
-sleek aerodynamics, with a dynamic character line which kicks up towards the rear.


The Attrage is expected to achieve a fuel efficiency of 22 km/liter*3, among the best in its class, achieved with a combination of uncompromising weight reduction throughout and
-A lightweight RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel
-A lightweight and compact 1.2-liter MIVEC engine
-CVT with sub-geartrain or 5-speed manual
-Excellent aerodynamics providing a drag coefficient (CD) of 0.29, among the best in its class.

*3: Calculated based on NEDC (New European Driving Cycle)

The Attrage delivers driving pleasure thanks to agility and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling, stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.

MITSUBISHI Concept G4 Compact Sedan Concept Car to Be Unveiled at 34th Bangkok International Motor Show

MITSUBISHI Concept G4 Compact Sedan Concept Car to Be Unveiled at 34th Bangkok International Motor Show
Tokyo, March 4 2013 - Mitsubishi Motors (Thailand) Co., Ltd. (MMTh), Mitsubishi Motors Corporation's (MMC) exclusive producer and distributor in Thailand, will present the global debut of the MITSUBISHI Concept G4*1 concept model for a new-generation compact sedan its world debut at the 34th Bangkok International Motor Show*2 from March 25 through April 7.

In a lineup of 23 concept and Thai-built models on the MMTh booth, the MITSUBISHI Concept G4 will be joined by the MITSUBISHI Concept GR-HEV*3, an FR*4 sport utility truck powered by a diesel-hybrid drivetrain. Thailand-built production models on display will include the Mirage global compact car, which has been a hot seller in Thailand, the Lancer EX mid-size sedan, Triton pickup and Pajero Sport SUV.

*1: Global 4-door sedan.
*2: For more information please visit http://www.grandprixgroup.com/motorshow/Default2.aspx
*3: Grand Runner. The vision of a new SUT speeding across vast and majestic terrain driven by advanced technology.
*4: Front engine Rear wheel drive.

MITSUBISHI Concept G4

1. MITSUBISHI Concept G4
The MITSUBISHI Concept G4 is a concept model for a new compact sedan which MMC plans to roll out globally. The MITSUBISHI Concept G4 uses a high-clarity brilliant-cut diamond motif in the design of the front grill, headlamps and rear combination lamps to create a frontal visage with a commanding presence and a tail end which leaves a sharp impression as it drives off into the distance.
The MITSUBISHI Concept G4 carries next-generation compact sedan styling featuring


    a short nose which delivers an outstanding forward field of view and superior maneuverability,
    graceful and flowing side proportions which balances interior space among the most generous in its class with very sleek aerodynamics, and
    a dynamic character line which kicks up towards the rear.


The MITSUBISHI Concept G4 achieves fuel efficiency that is among the best in its class as its RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel - is powered by a lightweight and compact 1.2-liter MIVEC engine mated to a CVT with sub-geartrain in addition to uncompromising weight reduction throughout.

The MITSUBISHI Concept G4 delivers driving pleasure thanks to the agile and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling/stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.

Mitsubishi Begins Sale of the Mirage in Thailand

Mitsubishi Motors Corporation Begins Sale of the Mirage in Thailand
- JUMP 2013 strategy focusing on emerging markets comes alive -

2012 Mitsubishi Mirage

Bangkok, March 20, 2012-Mitsubishi Motors Corporation (MMC) announced it will sell its all-new Mirage "global compact car" in Thailand starting from March 28 today.

The Mirage is a "global compact car" developed under a revolutionary concept that fulfills the both the needs of incredibly-growing emerging markets as an entry-level car and eco-conscious advanced markets with its superior environmental performance. The Mirage will be made at a brand-new third factory at Mitsubishi Motors Thailand's (MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage will first be sold in Thailand, followed by ASEAN countries, Japan, Europe, then expand to other markets successively.

Mr. Osamu Masuko, President of MMC, noted just before a ceremony marking the event in Thailand "I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emissions just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Program, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world."

Mitsubishi and Thai Gov't in agreement to test and promote the i-MiEV in Thailand

Mitsubishi Motors Corporation and the Thai Government Agree on Joint study for Testing of the i-MiEV for the Popularization of Electric Vehicles in Thailand

Bangkok, December 9, 2010 - Mitsubishi Motors Corporation (MMC) and the government of Thailand announced today that they agreed to start joint study for fleet testing of electric vehicles (EV).

MMC, through its local producer and distributor Mitsubishi Motors Thailand (MMTh), will begin initiatives for future market introduction of the i-MiEV new-generation EV.

Meanwhile, the Thai government will move forward with its Electric Vehicle Project, creating an integrated organization with related ministries and government agencies under the direction of the Ministry of Industry (MOI).

The Thai MOI has already been aiming towards advancement of EVs as part of its policies to expand the Thailand automobile industry, however through the start of this EV joint project with MMC, the MOI moves forward with specific testing for the popularization of EVs, through use of the i-MiEV, researching the acceptability and marketability of EVs in Thailand, setting up user support systems, and expanding charging infrastructure, etc.

Mitsubishi Motors Corporation Conducts Foundation Stone Laying Ceremony for New Factory at Mitsubishi Motors Thailand

Mitsubishi Motors Corporation Conducts Foundation Stone Laying Ceremony for New Factory at Mitsubishi Motors Thailand

Bangkok, December 9, 2010 - Mitsubishi Motors Corporation (MMC) today conducted a Foundation Stone Laying Ceremony for a new third factory of its Thailand producer and distributor, Mitsubishi Motors Thailand (MMTh) at the site where the new factory is to be built in at the Laem Chabang Industrial Estate in Chonburi province. The ceremony was attended by dignitaries including Thailand's Minister of Industry Chaiwut Bannawat and MMC President Osamu Masuko.

MMTh's 3rd factory for producing "Global Small" vehicle for domestic and export markets

The third factory will be built adjacent to the first and second factories, and is planned to start mass production in March 2012. It will produce the "global small" 1.0-1.2L class compact vehicle that MMC plans to launch in fiscal year 2011. Initially, the production capacity of this new factory will be around the 150,000-unit per year level, and in the future it can be boosted to the 200,000-unit per year level. The new factory is planned to hire around 3,000 new staffs.

"Global Small" conforming to Thailand's Eco-car Project

The "global small" to be produced at the new factory will be a new vehicle based on a completely new platform currently being developed by MMC with "compact," "affordability," and "fuel efficiency" as the basic concepts for the vehicle. The "global small" will conform to Thailand's Eco-car Project, implemented by the Thai government with the objective of promoting investment in Thailand's automobile industry and reduction of dependence on fossil fuels and greenhouse gas emissions. The "global small" will be positioned as an entry model in MMC's model lineup, and plans are to export the vehicle from Thailand to markets worldwide as a global strategic vehicle that corresponds to both market needs of emerging countries, for which demand for automobiles is expected to increase, and advanced nations, where vehicle downsizing is increasing in order to correspond to energy issues in addition to environmental awareness.