2023 Mitsubishi Outlander [Europe Market]

 Mitsubishi Motors unveiled a new Mitsubishi ASX (RVR/Outlander Sport) for the European Market as a 2023 Model. It is a rebadged Renault Captur

-=Press Release=-

Tokyo, September 21, 2022 – Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) announced that Mitsubishi Motors Europe B.V., Mitsubishi Motors' subsidiary in Europe, premiered the new generation ASX for European market at an online event.

New ASX

ASX (RVR or Outlander Sport in some markets), a compact SUV, is one of Mitsubishi Motors' core models which was introduced to Europe in 2010. Based on the Renault-Nissan-Mitsubishi Alliance CMF-B platform, the new ASX is a compact SUV supplied by Renault and developed specifically for the European market. The model will be manufactured at Renault's Valladolid plant in Spain and will be in Mitsubishi Motors' showrooms in select European markets from March 2023.

The new ASX features a flowing silhouette from the front to the rear, and the character line which rises toward the rear combines with the floating roof to give the vehicle a dynamic styling that expresses its agile driving. An element of Mitsubishi Motors' Dynamic Shield design concept is added to the front face, with a robust grille staging the iconic three-diamond logo. Further, sleek body sides and wide shoulders emphasize the powerfulness of the vehicle as it firmly grips the ground.

The new generation ASX features a wide range of powertrain options to match today's varying needs in Europe. Topping the line-up will be the plug-in hybrid (PHEV) model with a 1.6-liter gasoline engine, two electric motors (an alternator-starter and a main motor), an automatic, multi-mode gearbox, and a 10.5 kWh battery. The full hybrid (HEV) model is comprised of a 1.6-liter gasoline engine with two electric motors, an automatic, multi-mode gearbox, and a 1.3 kWh battery. The mild hybrid model combines a 1.3-liter direct injection turbo with a 6-speed manual transmission or a 7-speed double-clutch automatic transmission (7DCT), and the entry model is available with a 1.0-liter turbocharged gasoline engine and a 6-speed manual transmission.

Inside, a spacious cargo area and sliding rear bench enhance convenience for users. A Smartphone-link Display Audio (SDA) is located at the center of the instrument panel, and the Multi-Sense system controlled via the SDA allows the driver to select the drive mode that best suits their preference. In addition, advanced driver assistance systems such as MI-PILOT single-lane driver assistance technology for highways, which integrates Adaptive Cruise Control (ACC) and Lane Centering Assist (LCA), are available to support safe driving.

 

End production in Mitsubishi Motors plant in the United States

End production in Mitsubishi Motors plant in the United States

Tokyo, July 27, 2015 – Mitsubishi Motors Corporation (MMC) announced today that Mitsubishi Motors North America, Inc., (MMNA) a wholly owned subsidiary of MMC in the United States, is preparing to end production of its sole production model "Outlander Sport" at its Normal plant at the end of November 2015 and its production will be consolidated in Okazaki plant in Japan, pending a final decision by the MMC Board of Directors on July 30.

MMNA will be making efforts to identify a buyer with the help from United Auto Workers (UAW).

Mitsubishi Motors' production in the United States started in 1988 as Diamond Star Motors (DSM, later re-named as MMNA) which was a joint venture company with Chrysler Corporation.
DSM has become a wholly owned subsidiary of MMC in 1991 after MMC bought all DSM shares owned by Chrysler Corporation.
In 2000 the production volume reached more than 222 thousand units, but after that the plant faced very steep reduction in production units due to, among others, the end of OEM supply for Chrysler Corporation and the economic crisis. In 2009, the production volume bottomed as low as 18.5 thousand units.

From 2012 and onward MMNA started production of Outlander Sport not only for North American market and but also for Russia, Middle East and Latin America markets, in order to secure production volume to gain production efficiency and improve utilization.

With the recovery of North American market, production volume increased to 70 thousand units in 2013, however, which is scale-wise low compared to other automobile assembly plants in North America. Then production order from Russia, which accounted for more than 30% of the total production volume, significantly dropped since the second half of 2014, due to Russian economic crisis, which caused the production volume of MMNA plant to be even lower.

Taking the aforementioned situation into account, MMC decided to end production at Normal plant and consolidate the production Okazaki plant in Japan and Outlander Sport will be exported from Okazaki to North American as from next model year.

As the US market is expected grow even more in the future, it will continue to be a very important market and Mitsubishi Motors will continue to make efforts to grow its brand value and increase its sales volume in the US market.

[Outline of MMNA]
1. Location: (Head Office) Cypress, California
(Plant) Bloomington-Normal, Illinois
2. Register Capital: 398,812 thousand US dollars
3. Shareholder: Mitsubishi Motors Corporation
4. Representative: Gayu Uesugi, Chairman of the Board and CEO
5. Number of Employees (June 2015): (Total) approximately 1,650 (Plant) approximately 1,250
6. History

• Mitsubishi Motors Corporation (MMC) and Chrysler Corporation jointly established Diamond Star Motors (DSM, later re-named to MMNA) and started production there in 1988
• In 1991 MMC bought all shares of DSM which are owned by Chrysler Corporation
• Starting with "Eclipse" and later addin "Galant" "Spider" "Endeavor", between 1988 and 2012, MMNA produced the models marketed mainly in North America market for Mitsubishi brand, and also supplied vehicles to Chrysler Corporation under contracts until 2005.
• Currently MMNA is producing "Outlander Sport" for global market.
• Maximum production volume was 222 thousand units in 2000
• Production volume in 2014 was 69 thousand units
• Accumulated production volume is approximately 3,250 thousand units

ASX Production commences in Malaysia

Mitsubishi Motors Announces Commencement of Assembly and Sale of ASX Compact SUV in Malaysia

Malaysia-made Mitsubishi ASX

TOKYO, January 21, 2014 - Mitsubishi Motors Corporation (MMC) announced today that local assembly of the ASX (RVR or Outlander Sport in other markets) in Malaysia has commenced.
The ASX is being assembled at Tan Chong Motor Assemblies (TCMA), consigned assembler of Mitsubishi Motors Malaysia Sdn. Bhd. (MMM), and will be sold from February through MMM's sales network throughout the country.

Mr. Morikazu Chokki, Senior Executive Officer, attended the line-off ceremony held on January 21, 2014 at TCMA's plant and noted the importance of the move: "Since the establishment of Mitsubishi Motors Malaysia in January 2005, the Mitsubishi Motors brand has indeed achieved remarkable progress. I deeply believe the locally-produced ASX is an important step for further growth here. While this is our first time to introduce a made-in-Malaysia model, I am strongly confident that the made-in-Malaysia ASX will provide the Malaysian people with top levels of safety and reliability".

One major pillar of MMC's New Stage 2016 next mid-term business plan, which is to start from April 2014 is to reinforce its production base in ASEAN countries. Local production and sales of the ASX in Malaysia will be a part of that pillar.

MMC will continue to strengthen its operations towards improving and solidifying brand presence in the Malaysian market, which is expected to maintain growth, by further expanding its product lineup through various measures including but not limited to adding more locally-produced models.

Outlander and Outlander Sport earns IIHS Top Saftey Pick award [USA]

Mitsubishi Motors' 2014 Outlander & Outlander Sport Earn Coveted Insurance Institute for Highway Safety (IIHS) Top Safety Pick Awards, Offering Consumers the Safest Crossover Model Lineup in America

2014 Mitsubishi Outlander

Cypress, California, December 19, 2013 - Mitsubishi Motors North America, Inc. (MMNA) has seen its all-new 7-passenger 2014 Mitsubishi Outlander named an Insurance Institute for Highway Safety (IIHS) "Top Safety Pick+" - the highest safety achievement designated by the non-profit vehicle research and crash test ratings agency - and its 5-passenger 2014 Mitsubishi Outlander Sport designated the only IIHS "Top Safety Pick" model in the Small SUV category. With these accolades, Mitsubishi Motors offers automotive consumers the safest crossover model lineup available in America today.

Due to more stringent testing criteria for the IIHS "Top Safety Pick+" and "Top Safety Pick" awards, only 39 vehicle models earned either award in 2014 - a drastic reduction when compared to the 130 vehicle models that earned IIHS award recognition in 2013.

2014 Mitsubishi Outlander Sport

The redesigned 2014 Mitsubishi Outlander was one of only 22 vehicles to earn the IIHS "Top Safety Pick+" accolade for 2014.

In order for a vehicle to become an IIHS "Top Safety Pick+" for 2014, a test subject must not only display exemplary performance in the various stringent crash testing criteria, but it must now "have systems that can prevent or mitigate front-to-rear crashes," according to the IIHS.

Mitsubishi Motors Reports 79 Percent Increase for Outlander Sport Sales in May [US]

Mon, Jun 03, 2013 - CYPRESS, Calif.

Mitsubishi Motors North America (MMNA) today reported the U.S.-built Outlander Sport achieved a year-over-year sales increase of more than 79 percent in May.

The 2,226 units sold is the second-highest-ever total of Outlander Sport sales in a month and marks the ninth consecutive month of sales increases for the fuel-efficient CUV.  Outlander Sport sales are up more than 48 percent year to date.

"Outlander Sport continues to lead an increase in traffic to our dealer showrooms," said MMNA President & CEO Yoichi Yokozawa. "This attractively priced CUV is appealing to many customers looking for a crossover with high fuel-efficiency and outstanding safety features."

Outlander Sport recently received a "Top Safety Pick PLUS" designation from the Insurance Institute for Highway Safety (IIHS).  Outlander Sport was one of only two vehicles in the Small SUV category to receive IIHS’ new and highest accolade for vehicles that offer superior crash protection and meet new, tougher crash safety standards.

"We will carry this positive momentum through the summer selling season with increased network television advertising and the introduction of our all-new 2014 Outlander," Yokozawa added.

Lancer sales were also up, more than 15 percent for the month compared to the prior year and more than 43 percent year to date.

Sales of Mitsubishi models currently in production were up more than 31 percent compared to May 2012.  However due to discontinued models, total overall Mitsubishi sales were down 15 percent.

2013 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+

2013 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+

Mitsubishi Motors North America, Inc. (MMNA) is honored to learn that the company's best-selling model – the 2013 Mitsubishi Outlander Sport compact crossover vehicle – has today been named a 2013 "Top Safety Pick+" award winner by the Insurance Institute for Highway Safety (IIHS). The Outlander Sport's 2013 IIHS "Top Safety Pick+" award comes in addition to the two straight IIHS Top Safety Pick awards the handsome 5-passenger compact crossover has already received in 2012 and 2013.

The 2013 Mitsubishi Outlander Sport was one of only two vehicles in the Small SUV category named a "Top Safety Pick+" by the Insurance Institute for Highway Safety (IIHS) from a field of 13 vehicles.

The Insurance Institute for Highway Safety (IIHS) is now awarding the new "Top Safety Pick+" designation as its highest accolade for vehicles that offer superior crash protection. The 2013 Outlander Sport's "Top Safety Pick+" achievement indicates that it meets the tougher crash safety standards set forth by the non-profit vehicle research and crash test ratings agency that are now necessary to receive its highest accolade.

The Insurance Institute for Highway Safety (IIHS) rates vehicles as "good," "acceptable," "marginal" or "poor" based on performance in a moderate overlap frontal crash, small overlap frontal crash, side impact, rollover, plus evaluations of seat/head restraints for protection against neck injuries in rear impacts. The "Top Safety Pick+" requires a vehicle to score a "good" rating in at least four of the five tests and no less than an "acceptable" in the fifth test.

Added just last year, the small overlap test "replicates what happens when the front corner of the vehicle strikes another vehicle or object like a tree or utility pole," according to the IIHS. A full 25% of the front of the vehicle on the driver's side hits a 5-foot-tall barrier at 40 mph.

Two-thirds of the vehicles in the Small SUV category that were evaluated by the IIHS scored a lowly "poor" rating for vehicle structure.

The 2013 Mitsubishi Outlander Sport's exceptional IIHS "Top Safety Pick+" rating can be attributed to numerous advanced high-tech design features, particularly to a key safety technology engineered into every Mitsubishi Motors vehicle – Reinforced Impact Safety Evolution (RISE). RISE is Mitsubishi Motors' patented safety body construction system featuring integrated energy-absorbing crumple zones and engineered reinforcements strategically placed within the body/chassis that provide maximum protection to the vehicle's occupants in the event of an impact by absorbing and/or dispersing a great deal of this energy from the cabin.

With a starting MSRP of only $19,170, the 2013 Mitsubishi Outlander Sport is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 31 mpg highway and includes a long list of welcome standard features.

Mitsubishi Begins Production of Outlander Sport [ASX | RVR] in the United States

Mitsubishi Motors Begins Production of Outlander Sport in the United States

- North America-model only plant turned into global export hub -
Tokyo, July 17, 2012 - Mitsubishi Motors Corporation (MMC) announced the start of production of the Outlander Sport*1 compact crossover at Mitsubishi Motors North America's*2 (MMNA) plant in Normal, Illinois. A commemorative line-off ceremony was held at the plant.
*1: ASX or RVR in some markets.
*2: MMC's subsidiary and exclusive producer and distributor for the United States.

Change to Strategic Global Production and Export Hub
Up until recently, the Illinois plant had produced models designed specifically for the North American market, such as the Galant, Eclipse, Eclipse Spyder, and the Endeavor. Now MMC turns the plant global by having the plant produce the Outlander Sport instead – not only for North American market but versions for export to Russia, Central and South America, and the Middle East, making it new strategic global production and export hub.

Planned production capacity at the Illinois plant is about 50,000 units, and MMC is considering expanding it to 70,000 units in the future. As a global production and export hub, MMC plans keep it running at appropriate production levels.

Present at the line-off ceremony, MMC Managing Director Tetsuro Aikawa put the Illinois plant change in perspective: "Mitsubishi Motors is now moving forward with 'global' vehicles that satisfy the needs of many consumers worldwide. Through the diligence of every single worker at the Illinois plant, we plan to make great strides not only in the North American market, but in other markets outside of North America by producing and exporting the Outlander Sport. The continually-growing United States market is one of our most important markets, and this change to the plant marks our commitment to this market."

Core Global Strategic Vehicle
The Outlander Sport is a global strategic vehicle that is a core product in MMC's lineup made for increasing demand for smaller vehicles worldwide. First launched in Japan in February 2010 as the RVR, it was then introduced sequentially to countries all over the world. Over 250,000 units of Outlander Sport (including its ASX and RVR cousins) have been sold worldwide as of June 2012. Since its American debut in September 2010, the Outlander Sport is now MMC's top seller in the United States.

Mitsubishi Motors Unveils Enhanced 2013 Outlander Sport at 2012 New York International Auto Show

Mitsubishi Motors North America, Inc. (MMNA) has unveiled an enhanced and improved 2013 Outlander Sport compact crossover utility vehicle (CUV) today at the 2012 New York International Auto Show.

Beginning in July, the 2013 Outlander Sport will be built in the United States at the company's advanced automobile manufacturing facility in America's heartland in Normal, Illinois. The updated, American-made Outlander Sport models produced here in the U.S will not only supply Mitsubishi dealers in the states but also be shipped to foreign markets.

With composed handling, a comfortable ride and roomy seating for 5 adults, this stylish crossover is currently the best-selling car in Mitsubishi Motors' North American model lineup.

The 2013 Outlander Sport features numerous design and feature improvements for the new model year:

Exterior

    Front Fascia - Redesigned front bumper section; New grille styling; New fog lamp design.
    Rear Bumper - New rear bumper design.
    Side Sills - Side sills now black in color to match the lower sections of the redesigned front & rear bumpers.
    Handsome 18-in. alloy wheels now standard on all on all trim levels for the 2013 model.

Interior

    New interior fabrics; New chrome accent molding for the front doors; New All Wheel Control (AWC) push button switch.

Chassis

    Revised rear multi-link suspension for improved handling and ride comfort.

Drivetrain

    Enhanced Continuously-Variable Transmission (CVT) calibration for improved acceleration performance and smoother shift feeling.

Exterior Color Availability

    New hues White Pearl and Quick Silver join Laguna Blue, Labrador Black Pearl, Mercury Gray and Rally Red.

Fresh Face, Same Exceptional Value
The entire front fascia of the 2013 Outlander Sport has been completely made over versus last year's model. The signature pronounced, trapezoidal grille opening and recessed fog lamp housings are still present, but now feature a new, more simple and clean shape. Another appealing detail is the new chrome trim surrounding the outer perimeter of the recessed fog lamps.

Likewise, the rear fascia has been refreshed to complement the new look of the front fascia.

The highly-stylized front/rear fascia makeover - along with new black-colored side sills - enrich the Outlander Sport's already athletic-looking aesthetic demeanor, further separating Mitsubishi's compact crossover from its more mundane peers.

With an impressive EPA fuel mileage rating of 31 highway mpg, and the availability of either front- or all-wheel drive, the stylish 2013 Mitsubishi Outlander Sport is a compelling choice for young families or active individuals that combines the space and versatility of an SUV with the outstanding ride quality and improved fuel economy of an exceptionally engineered car.

Standard equipment on all Outlander Sport models includes stylish 18-in. alloy wheels; leather-wrapped steering wheel and shift knob; cruise control with steering wheel-mounted controls; Electric Power Steering (EPS); FUSE Handsfree Link System™ that allows voice-activated operation of an iPod® and a cell phone, remote keyless entry; eye-catching rear LED combination tail lamps; heated outside mirrors; steering wheel-mounted audio controls; and air conditioning with micron filter. Among the included safety features are driver knee airbag; Hill Start Assist (HSA); Active Stability Control (ASC); Traction Control Logic (TCL); anti-lock braking system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist; and an advanced front air bag SRS with passenger weight and driver's seat position sensors, front seat-mounted side-impact air bags, and curtain side air bags with roll-over sensors.

The top-flight SE version adds further luxuries such as a dynamic 6 speaker premium audio system with SiriusXM™ satellite radio with 3-months subscription service; heated front seats; one-touch Start/Stop (OSS) engine switch; climate control system with full-auto air conditioning; rain-sensing wipers; super-wide beam xenon head lights and FAST key passive entry system.

2012 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK

Mitsubishi Motors North America, Inc. (MMNA) has seen its eye-catching and versatile 2012 Mitsubishi Outlander Sport compact crossover vehicle named a "Top Safety Pick" by the non-profit vehicle research and crash test ratings agency, the Insurance Institute for Highway Safety (IIHS).

2012 Mitsubishi Outlander Sport SE

The Outlander Sport joins another popular Mitsubishi Motors vehicle offering - the 2012 Mitsubishi Lancer compact sport sedan (except Ralliart and Evolution) - in the elite company of production cars to achieve the Insurance Institute's highest marks for vehicle crash testing.

In order for a production vehicle to be named a "Top Safety Pick" by the Insurance Institute, a car must earn a "good" rating in the organization’s crash test analysis. The 2012 Mitsubishi Outlander Sport received a "good" test score in the following key areas of evaluation:

    Front impact crash testing
    Side impact crash testing
    Roof strength test results
    Rear crash protection/head restraint ratings

With a starting MSRP of only $18,795, the 2012 Mitsubishi Outlander Sport provides comfortable and roomy seating for five, is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 25 mpg city/31 mpg highway and features energy-saving technologies including Electronic Power Steering (EPS) and a specially-designed high-efficiency alternator. Available options include an advanced Continuously-Variable Transmission (CVT), panoramic glass roof, 9-speaker Rockford-Fosgate® premium audio system, HDD navigation system and Mitsubishi’s legendary All Wheel Control (AWC) all-wheel drive system.

Mitsubishi to Commence Production and Sales of Outlander Sport in Indonesia

Mitsubishi Motors to Commence Production and Sales of Outlander Sport in Indonesia

Tokyo, January 25, 2012 – Mitsubishi Motors Corporation (MMC) announced it will start local production and sales in Indonesia of its Outlander Sport* during the first half of fiscal year 2012. The Outlander Sport will be produced at P.T. Krama Yudha Ratu Motor Factory (KRM), MMC's consigned assembler in Indonesia, and will be sold through the sales network of P.T. Krama Yudha Tiga Berlian Motors (KTB), MMC's exclusive distributor for Indonesia.
* RVR or ASX in some markets

Outlander Sport

The announcement was made as a part of a future plan presented at the ceremony KTB held on January 25th, celebrating the achievement of two million units sold by the company. "Introduction of the Outlander Sport is going be the beginning of a new history for both KTB and MMC," MMC President Masuko said, during his visit to Jakarta.

Mitsubishi ASX: been upgraded in equipment and design [Germany]

Mitsubishi ASX: been upgraded in equipment and design

    Special model ASX "35 years" with 1,000 € advantage
    Reversing camera allows easy parking
    Gasoline-trailer load increases - increased diesel variant in the range


Rüsselsheim, 24 January 2012. The Mitsubishi ASX has been a unique success story in the German market. From the compact crossover were here last year alone sold over 10,000 units. Now the model is generation of 2012. And Mitsubishi has the occasion the 35th anniversary of the brand in Germany also launched a special model, the ASX, "35 years". Other features, the design further enhanced and refined with technical details. Customer advantage: € 1000.

To 17-inch alloy wheels rolling the ASX, "35 years" in future be. Darkened privacy glass makes an elegant appearance, electrically folding exterior mirrors with LED turn signals are also part of the overall package. For even more comfort in the interior creates a seat heating for driver and front passenger. Worry-free parking and easy guarantees the standard rearview camera, the monitor is easily visible in the rearview mirror. Chrome rims at key controls also ensure an adequate look, as well as the titanium-look trim the cockpit.

Mitsubishi Develops Next-generation MIVEC Engine and Improved "Auto Stop&Go" Idle-stop System

Mitsubishi Motors Develops Next-generation MIVEC Engine and Improved "Auto Stop&Go" Idle-stop System

- Combination will first be applied in Japan to RVR, Galant Fortis, Galant Fortis Sportback models -

Tokyo, October 20, 2011 - Mitsubishi Motors Corporation (MMC) announced today the development two new fuel-saving technologies: the "4J10" lightweight and compact 1.8-liter gasoline engine incorporating a new version of the company's MIVEC* variable valve timing system and the latest version of the company's Auto Stop & Go (AS&G) idle-stop technology. The development of these latest technologies is expected to play a big part in achieving MMC's own upcoming fuel and environmental efficiency targets.
*Mitsubishi Innovative Valve timing Electronic Control

Mitsubishi Motors 4J10 MIVEC 1.8L Engine

The new 4J10 engine/AS-G combination will power the Japan-market RVR (ASX or Outlander Sport in some markets) compact SUV, the Galant Fortis sports sedan (Lancer or Lancer EX in some markets), and Galant Fortis Sportback (Lancer Sportback in some markets) 5-door sports hatchback. With this engine, the three models show an improvement of 12% in fuel efficiency (measured by Japanese 10-15 mode). The RVR will be launched on October 20, and the Galant Fortis models on October 27.

The development of these technologies stems from the Mitsubishi Motors Environment Initiative Program 2015 that forms a key part of the company's Jump 2013 mid-term business plan. Targets for achievement by 2015 set forth in the Program include a 25 percent reduction in on-road CO2 emission of new vehicles compared to the global weighted average for the 2005 fiscal year. The Program is the mid-term benchmark for the Mitsubishi Motors Group Environmental Vision 2020 which aims for a 50 percent reduction in CO2 emission against the global weighted average for the 2005 fiscal year.

Mitsubishi Motors Sales Increase for Thirteenth Month in a Row [US]

Mitsubishi Motors Sales Increase for Thirteenth Month in a Row

Oct 3, 2011

CYPRESS, Calif., Oct. 3, 2011- Mitsubishi Motors North America (MMNA) today reported September 2011 sales of 5,803 units which represents a 17% increase over the September 2010 sales figures.

The increase extends a sales surge that began in September of 2010 and has continued for thirteen months, outpacing overall U.S. auto industry sales growth.  Mitsubishi's year-to-date 2011 sales are more than 59 percent higher than sales during the first nine months of last year.

"Consumers continue to be drawn to the styling, performance, and fuel efficiency of our Outlander Sport", said MMNA President & CEO Yoichi Yokozawa.  "Our momentum should be further enhanced when we launch a major advertising campaign later this month that focuses on next year's Outlander Sport production launch at our U.S. manufacturing facility in Normal, Illinois, and next month's sales launch of our all-electric Mitsubishi i."

This week, in Portland, Mitsubishi Motors kicks off the seven-week "Mitsubishi i 100% Electric Experience" test drive tour of Oregon, Washington and California.  The experiential marketing campaign targets potential electric vehicle shoppers ahead of the all-electric i's arrival in November at select dealerships.

September sales highlights include:

•     Mitsubishi Motors North America sold 5,803 vehicles in September 2011, a 17% increase over September 2010 and Mitsubishi's highest sales total for the month of September since 2008
•     Sales of Mitsubishi vehicles for calendar-year-to-date 2011 are at 65,875 units, a 59.1% increase over CYTD 2010 and also Mitsubishi's highest January through September sales total since 2008.
•     The Outlander Sport model had another strong showing in September with 1,512 units sold

A Wheels Magazine Gold Star for Mitsubishi’s class-leading ASX [AU]

A Wheels Magazine Gold Star for Mitsubishi’s class-leading ASX

Mitsubishi Motors Australia Limited’s (MMAL) popular ASX has been named the best value compact SUV in the Wheels Magazine Gold Star Value Awards.

Wheels Magazine editor Bill Thomas said the ASX was a deserving winner thanks to its reasonable purchase price, economical fuel consumption and industry-leading warranty.

“The diesel ASX offers great value across the floor, making it a smart investment,” Thomas said.

Vehicles were assessed across a range of criteria including warranty, fuel economy, purchase price, depreciation, insurance costs, and service schedules and prices.

The diesel ASX beat competitors Hyundai ix35 and Honda CR-V to the top spot thanks to its 5.9L/100km combined-cycle fuel economy, low insurance cost and retained value after three years.

MMAL’s president and CEO, Gen Nishina, said the company was delighted to receive the accolade from such a respected publication.

“The ASX combines comfort and safety with economical driving and we are pleased that Wheels Magazine recognized the value and performance offered by the ASX,” Nishina said.

The Mitsubishi 4WD ASX diesel is powered by a 1.8-litre MIVEC engine with six-speed manual transmission and comes with superior safety features including seven airbags, Active Stability and Traction Control and reverse parking sensors. 

Citroen C4 AIRCROSS - Citroen's version of the Mitsubishi ASX | RVR | Outlander Sport

Citroen C4 AIRCROSS - Citroen's version of the Mitsubishi ASX | RVR | Outlander Sport

More than 100,000 new Citroën C4 vehicles have rolled of the assembly line since the model was launched one year ago. Following on from this commercial success, the Marque is now extending its C4 range with an original model: the Citroën C4 Aircross. This new vehicle reviews the conventional cues of compact SUV design. By combining style and technological innovation in a single car, the Citroën C4 Aircross is ideally suited to modern lifestyles that introduce a sense of escape into everyday activities. This new body style draws upon the Marque's technological excellence, combining the grip of an off-roader with the ride and driveability of a saloon. Available in 2-wheel and 4-wheel drive versions, depending on the engine, the Citroën C4 Aircross will be launched in the first half of 2012 and will be one of the front-runners in its segment in terms of CO2 emissions.

The styling of the Citroën C4 Aircross draws upon the Marque's DNA, combining the vitality of the other models in the range with the powerful styling of an off-roader.

The distinctive styling includes a front end of horizontal lines with aerodynamic vents at the extremities, accentuating the vehicle's compact appearance. The contours of the bonnet, which is visible from the driver's seat, the wide wheel arches and the reduced overhang all enhance the impression of robustness produced by this unique silhouette.

Close attention went into every detail and each part is designed to combine style and performance. The Citroën C4 Aircross' light signature, visible by day and at night, is formed by the LEDs at the front, which are vertically aligned in the aerodynamic vents. The shape of the large 18-inch wheels and the rear lights, directly inspired by the Hypnos concept car, has been reworked for optimal air flow and reduced CO2 emissions.

The sophisticated design of the Citroën C4 Aircross includes repeater lights in the door mirrors, light guides in the rear lights and a rearview camera built into the chrome trim on the tailgate.

The expressive style draws upon Citroën's distinctive design cues. Seen from the side, the inverted shark fin wing, which also hints at the glass side surfaces of the Hypnos concept car, is decorated with a chrome compass to show that the model is a member of the brand's SUV family.

2013 Peugeot 4008 - Peugeot's version of the Mitsubishi ASX | RVR | Outlander Sport

 2013 Peugeot 4008 - Peugeot's version of the Mitsubishi ASX | RVR | Outlander Sport

In line with Peugeot's range enhancement and development strategy, the Peugeot 4008 will be launched initially in the international market which will represent 70% of its sales. With its distinctive, stylish appearance and its 4x4 SUV features, the Peugeot 4008 is a modern response to the needs of all-terrain vehicle customers, in a very prominent market segment.

International launch


The world market of all-terrain SUVs has been growing strongly since 2005. In Russia, all-terrain vehicles have long been predominant and currently account for 20% of the market, the majority being vehicles in the compact SUV segment. However, in China and Western Europe the market share of the SUVs has reached 10%, and covers a variety of expectations. In Europe, this market share of the SUVs in segments C and D is increasing to the detriment of the SUVs of the E segment. In China, it is the attraction of the vehicle's status that is sought after. In Europe, it fulfils the desire for distinctive multipurpose vehicles, compact and with an environmental impact comparable to that of a conventional saloon. Therefore, the Peugeot 4008 is an ideal response to the changes in these markets, it is a competitive vehicle serving the marque's ambition in the international market. Presented as a world première at the 2012 Geneva Motor Show, Peugeot 4008 will go on sale initially in international markets from 2012 second quarter.

2012 Mitsubishi ASX [AU]

 2012 Mitsubishi ASX [AU]

The 2012 Mitsubishi ASX update is now on sale in Australia. The highlight of the refreshed range is the new option of a reversing camera for the entry-level model, which means the entire ASX line-up is now available with the potentially life-saving safety feature.

Mitsubishi Motors Australia President and CEO, Genichiro Nishina, said adding a reversing camera option to the front-wheel drive base model variant (which makes up 70 per cent of all ASX sales) was the main focus of the update.

All 2012 Mitsubishi ASX compact SUVs benefit from new seat materials, new interior finishes and a centre-rear armrest with cup holders.

The 2WD variant is now available with two option packages.

The $500 Convenience Pack includes reversing sensors, Bluetooth hands-free phone compatibility and steering wheel audio controls.

The $3700 Luxury Pack adds Bluetooth and full steering wheel functionality, along with an electro-chromatic mirror with rear view camera, leather upholstery, heated front seats and power operated driver’s seat. The exterior scores 17-inch alloy wheels, fog lamps and chrome highlights.

The ASX 4WD variant adds the electro-chromatic mirror and camera system as standard, while the top of the range Aspire model gets a few small chrome tweaks to the instrument panel.

Mechanically the 2012 Mitsubishi ASX is unchanged from the 2011 model. The 110kW/197Nm 2.0-litre petrol engine continues to use fuel at a rate of 7.7-8.1 litres/100km on the combined cycle. The 110kW/300Nm 1.8-litre diesel uses 5.9 litres/100km combined, making it one of the most fuel efficient compact SUVs on the market.

2012 Mitsubishi ASX manufacturer’s list prices (excluding government and dealer charges):

* 2WD 2.0 manual – $25,990
* 2WD 2.0 CVT – $28,490
* 4WD 2.0 CVT – $31,990
* 4WD 1.8 manual – $31,990
* 4WD 2.0 CVT Aspire – $36,990
* 4WD 1.8 manual Aspire – $36,990

Source:caradvice.com.au

Mitsubishi Motors Ireland will sponsor Irish Olympian Derval O’Rourke

DERVAL O’ROURKE JUMPS INTO A NEW MITSUBISHI ASX

Mitsubishi Motors Ireland has announced that it will sponsor Irish athletics star and Olympic hopeful, Derval O’Rourke.

As part of the sponsorship, Derval took delivery of a new Mitsubishi ASX Crossover. On becoming the latest Mitsubishi Brand Ambassador, Derval commented: "The Mitsubishi ASX is perfect for me. It’s stylish, flexible, economical and there’s plenty of room for my two most important travel companions – my training gear and Berlino, my dog!”

Commenting on the sponsorship, Mitsubishi Motors Ireland said: “The whole Country is behind Derval as she strives for Olympic success next year and Mitsubishi Motors Ireland is delighted to be able to support her in those efforts.”

The ASX is the latest edition to the Mitsubishi range and combines the space and versatility of a family car with the looks and superior driving position of an SUV. It delivers frugal running costs, CO2 emissions so low they lower your road tax, and a drive-enhancing collection of luxurious features including; hill start assist, Bluetooth phone connectivity, telescopic steering-wheel adjustment, seven protective airbags and ABS with EBD.

Mitsubishi Motors Australia Creates the Ultimate ‘Love that Car’ Fan Tribute

To celebrate Mitsubishi Motors Australia Limited’s (MMAL) 30th year in Australia, the company wanted to find out just how much Mitsubishi drivers really do ‘love that car’.

The call to find an image that perfectly captured the ‘love that car’ sentiment was put out across social media to Mitsubishi fans and owners. The aim: to illustrate the feeling of pride and passion that comes from owning a Mitsubishi.

There were more than 500 entries received Australia-wide, showcasing the versatility of the Mitsubishi range and highlighting how much Australians really do ‘love that car.’ The panel of judges felt that the entry from Stephen Humpage of Queensland – beach fishing from the back of his Triton – was a worthy winner.

But Mitsubishi decided to not let all those other fantastic shots go to waste, creating the ultimate ‘love that car’ tribute from the best of the rest. And what better canvas to show them off on than a Mitsubishi ASX! The Titanium coloured ASX is covered from bumper to grille in photos of Mitsubishi owners enjoying their car on the beach, in the snow at even at the wedding altar.

The ultimate ‘love that car’ ASX will be on display at the International Melbourne Motor Show from July 1st 2011. If you submitted an entry, come along and see if you can spot yourself!

Strong sales for Mitsubishi Motors in all major markets

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Mitsubishi Motors Corporation 28/04/2011:

Mitsubishi Motors sold more vehicles worldwide

15 percent growth last year
130 million euro profit after tax
All major markets, with a strong positive


Rüsselsheim / Tokyo, 28 April 2011. - Mitsubishi Motors Corporation has sold in the fiscal year 2010 (April 2010-March 2011) 1.105 million vehicles worldwide. Compared to the fiscal year 2009, this represents an increase of 15 percent (145,000 units). At the same time the profit after tax rose by 228 percent to 15.6 billion yen (about 130 million euros).

In Europe, the company could sell 218 000 vehicles, representing an increase of 29 percent. Reasons for this include the high demand for the compact crossover Mitsubishi ASX, which started production of the Mitsubishi Outlander in Europe and the resurgent market in Russia.

The largest market for Mitsubishi Motors is Asia. In China, Thailand, Indonesia, Malaysia and the Philippines, demand was particularly high. The best results of 629 000 units also contributed to the results from South America, especially in Brazil.