Mitsubishi Triton Absolute [TH]

Mitsubishi Motors Goes "ABSOLUTELY Beyond Tough" with Iconic Special Show Model TRITON ABSOLUTE

Tokyo, March 26, 2019 – Mitsubishi Motors Corporation (MMC) today unveiled the TRITON ABSOLUTE, an iconic special show model of the acclaimed TRITON (L200 in Europe) that embodies the rugged, solid, and uncompromising nature of MMC's flagship pickup at the 40th Bangkok International Motor Show 2019*.

The TRITON ABSOLUTE expresses the concept "ABSOLUTELY Beyond Tough" through "Build-up Robustness" based on the "Truck Dynamism" illustrated by "More Solid and More Rugged" design and the TRITON's "Mechanical Durability".

The striking features of the TRITON ABSOLUTE will showcase the robustness of the pickup's frame, and convey the rugged design and uncompromising presence of the TRITON in every environment. This special model's protective body paneling, rugged style, and bold lighting systems take on the "ABSOLUTELY Beyond Tough" nature of the TRITON, which has been relayed across generations of the outstanding, rugged pickup.

MMC expects the bold and ambitious model to resonate strongly with pickup owners everywhere by embodying the proven mechanical durability and go-anywhere performance capabilities of the TRITON, which were further advanced with the launch of the 2019 model in Thailand last fall. The TRITON ABSOLUTE is also a key representation of MMC's "Drive your Ambition" brand tagline, expressing the 100-year DNA of the automobile manufacturing through tough design as well as the progressive values and exploration-minded ambitions of its drivers.

* Officially VIP day is on March 25th, press day is on March 26th, and it is open to the general public from March 27th to April 7th.
For more information, please see: https://bangkok-motorshow.com/

2013 Mitsubishi Attrage [TH]

Mitsubishi Motors Next-generation Global Compact Sedan to Be Launched in Thailand in July
Charming next-generation global sedan to be named Attrage

2013 Mitsubishi Attrage

Bangkok, May 21, 2013 - Mitsubishi Motors Corporation announced that its next-generation global compact sedan, to be named Attrage*1, will be launched in the Thai market this July. The Attrage qualifies for the Thai government's Eco-car Project*2 and will be produced at MMC subsidiary Mitsubishi Motors (Thailand) Co. Ltd.'s third factory at the Laem Chabang Industrial Estate in Chonburi province in Thailand.

*1: Contrived based on the English attractive
*2: Qualifications: fuel efficiency based on European calculation methods of at least 5L/100KM (20km/L) , meet EURO4 exhaust gas regulations, invest over THB5 billion into production in Thailand, and produce over 100,000 units per year after the fifth year of production.

Main Features
The Attrage will bring styling befitting a next-generation global compact sedan, featuring
-a short nose which delivers an outstanding forward field of view
-superior maneuverability with a class-leading minimum turning radius of 4.8 meters
-graceful and flowing side proportions which balance aerodynamics and interior space among the most generous in its class
-sleek aerodynamics, with a dynamic character line which kicks up towards the rear.


The Attrage is expected to achieve a fuel efficiency of 22 km/liter*3, among the best in its class, achieved with a combination of uncompromising weight reduction throughout and
-A lightweight RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel
-A lightweight and compact 1.2-liter MIVEC engine
-CVT with sub-geartrain or 5-speed manual
-Excellent aerodynamics providing a drag coefficient (CD) of 0.29, among the best in its class.

*3: Calculated based on NEDC (New European Driving Cycle)

The Attrage delivers driving pleasure thanks to agility and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling, stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.

MITSUBISHI Concept G4 Compact Sedan Concept Car to Be Unveiled at 34th Bangkok International Motor Show

MITSUBISHI Concept G4 Compact Sedan Concept Car to Be Unveiled at 34th Bangkok International Motor Show
Tokyo, March 4 2013 - Mitsubishi Motors (Thailand) Co., Ltd. (MMTh), Mitsubishi Motors Corporation's (MMC) exclusive producer and distributor in Thailand, will present the global debut of the MITSUBISHI Concept G4*1 concept model for a new-generation compact sedan its world debut at the 34th Bangkok International Motor Show*2 from March 25 through April 7.

In a lineup of 23 concept and Thai-built models on the MMTh booth, the MITSUBISHI Concept G4 will be joined by the MITSUBISHI Concept GR-HEV*3, an FR*4 sport utility truck powered by a diesel-hybrid drivetrain. Thailand-built production models on display will include the Mirage global compact car, which has been a hot seller in Thailand, the Lancer EX mid-size sedan, Triton pickup and Pajero Sport SUV.

*1: Global 4-door sedan.
*2: For more information please visit http://www.grandprixgroup.com/motorshow/Default2.aspx
*3: Grand Runner. The vision of a new SUT speeding across vast and majestic terrain driven by advanced technology.
*4: Front engine Rear wheel drive.

MITSUBISHI Concept G4

1. MITSUBISHI Concept G4
The MITSUBISHI Concept G4 is a concept model for a new compact sedan which MMC plans to roll out globally. The MITSUBISHI Concept G4 uses a high-clarity brilliant-cut diamond motif in the design of the front grill, headlamps and rear combination lamps to create a frontal visage with a commanding presence and a tail end which leaves a sharp impression as it drives off into the distance.
The MITSUBISHI Concept G4 carries next-generation compact sedan styling featuring


    a short nose which delivers an outstanding forward field of view and superior maneuverability,
    graceful and flowing side proportions which balances interior space among the most generous in its class with very sleek aerodynamics, and
    a dynamic character line which kicks up towards the rear.


The MITSUBISHI Concept G4 achieves fuel efficiency that is among the best in its class as its RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel - is powered by a lightweight and compact 1.2-liter MIVEC engine mated to a CVT with sub-geartrain in addition to uncompromising weight reduction throughout.

The MITSUBISHI Concept G4 delivers driving pleasure thanks to the agile and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling/stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.

Mitsubishi Begins Sale of the Mirage in Thailand

Mitsubishi Motors Corporation Begins Sale of the Mirage in Thailand
- JUMP 2013 strategy focusing on emerging markets comes alive -

2012 Mitsubishi Mirage

Bangkok, March 20, 2012-Mitsubishi Motors Corporation (MMC) announced it will sell its all-new Mirage "global compact car" in Thailand starting from March 28 today.

The Mirage is a "global compact car" developed under a revolutionary concept that fulfills the both the needs of incredibly-growing emerging markets as an entry-level car and eco-conscious advanced markets with its superior environmental performance. The Mirage will be made at a brand-new third factory at Mitsubishi Motors Thailand's (MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage will first be sold in Thailand, followed by ASEAN countries, Japan, Europe, then expand to other markets successively.

Mr. Osamu Masuko, President of MMC, noted just before a ceremony marking the event in Thailand "I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emissions just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Program, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world."

Mitsubishi starts testing the i-MiEV in Thailand, partners with PTT

   
Mitsubishi Motors (Thailand) Signs Agreement on Joint Testing of Electric Vehicles with PTT Public Company Limited

Tokyo, September 20, 2011 - Mitsubishi Motors Corporation (MMC) announced that Mitsubishi Motors Thailand Co., Ltd. (MMTh), MMC's subsidiary in Thailand has agreed to start joint testing of the i-MiEV new-generation electric vehicle (EV) with PTT Public Company Limited (PTT) the largest energy company in Thailand.

Left: Mr. Chaicharearn Atibaedya, Executive Vice President
PTT Research and Technology Institute, PTT Public Company Limited (PTT)
Right:     Mr. Nobuyuki Murahashi, President of MMTh

Following the agreement between the government of Thailand and MMC for a joint study of fleet EV testing that was concluded on December 2010, MMTh has started specific testing with two power companies; Metropolitan Electricity Authority and PEA ENCOM. With this new agreement with PTT, MMC will intensify its efforts towards popularization of EVs in Thailand, such as researching its' consumer acceptability, marketability, as well as charging infrastructure.

PTT is a natural gas and petroleum company working towards a stable supply of energy for Thailand under the Thai government's national energy security policy. PTT plans to install a quick charger at the PTT Research and Technology Institute by the end of this year, so both PTT and MMTh will actively cooperate in the research and the development of EV charging infrastructure.

After its launch in Japan, the i-MiEV has been sequentially rolled out internationally to Hong Kong, Australia, Europe, and other markets, and is planned for rollout in the United States and Canada this fall. In addition, MMC is in cooperation with numerous governments in their EV popularization initiatives, including the Principality of Monaco, Iceland, Denmark, and Singapore.

Nissan Navara to be manufactured in Mitsubishi's Thailand plant starting in 2012

Nissan and Mitsubishi Motors Expand Collaboration
Navara Pickup to be Manufactured at Mitsubishi Motors' Plant in Thailand

YOKOHAMA/TOKYO (July 13, 2011) - Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation today announced that the two companies have agreed to manufacture the current generation Nissan Navara, a one-ton pickup truck, at Mitsubishi Motors' plant in the Laem Chabang Industrial Estate in Thailand. The production under this agreement is scheduled to commence in 2012.

This new production is part of an agreement signed in December 2010 to expand the scope of cooperation between the two companies. It follows a prior announcement in June 2011 regarding the establishment of the joint venture NMKV Co., Ltd, to develop both companies' minicar business in Japan. This new production agreement is expected to enhance the competitiveness of both companies.

Mitsubishi and Thai Gov't in agreement to test and promote the i-MiEV in Thailand

Mitsubishi Motors Corporation and the Thai Government Agree on Joint study for Testing of the i-MiEV for the Popularization of Electric Vehicles in Thailand

Bangkok, December 9, 2010 - Mitsubishi Motors Corporation (MMC) and the government of Thailand announced today that they agreed to start joint study for fleet testing of electric vehicles (EV).

MMC, through its local producer and distributor Mitsubishi Motors Thailand (MMTh), will begin initiatives for future market introduction of the i-MiEV new-generation EV.

Meanwhile, the Thai government will move forward with its Electric Vehicle Project, creating an integrated organization with related ministries and government agencies under the direction of the Ministry of Industry (MOI).

The Thai MOI has already been aiming towards advancement of EVs as part of its policies to expand the Thailand automobile industry, however through the start of this EV joint project with MMC, the MOI moves forward with specific testing for the popularization of EVs, through use of the i-MiEV, researching the acceptability and marketability of EVs in Thailand, setting up user support systems, and expanding charging infrastructure, etc.

Mitsubishi Motors Corporation Conducts Foundation Stone Laying Ceremony for New Factory at Mitsubishi Motors Thailand

Mitsubishi Motors Corporation Conducts Foundation Stone Laying Ceremony for New Factory at Mitsubishi Motors Thailand

Bangkok, December 9, 2010 - Mitsubishi Motors Corporation (MMC) today conducted a Foundation Stone Laying Ceremony for a new third factory of its Thailand producer and distributor, Mitsubishi Motors Thailand (MMTh) at the site where the new factory is to be built in at the Laem Chabang Industrial Estate in Chonburi province. The ceremony was attended by dignitaries including Thailand's Minister of Industry Chaiwut Bannawat and MMC President Osamu Masuko.

MMTh's 3rd factory for producing "Global Small" vehicle for domestic and export markets

The third factory will be built adjacent to the first and second factories, and is planned to start mass production in March 2012. It will produce the "global small" 1.0-1.2L class compact vehicle that MMC plans to launch in fiscal year 2011. Initially, the production capacity of this new factory will be around the 150,000-unit per year level, and in the future it can be boosted to the 200,000-unit per year level. The new factory is planned to hire around 3,000 new staffs.

"Global Small" conforming to Thailand's Eco-car Project

The "global small" to be produced at the new factory will be a new vehicle based on a completely new platform currently being developed by MMC with "compact," "affordability," and "fuel efficiency" as the basic concepts for the vehicle. The "global small" will conform to Thailand's Eco-car Project, implemented by the Thai government with the objective of promoting investment in Thailand's automobile industry and reduction of dependence on fossil fuels and greenhouse gas emissions. The "global small" will be positioned as an entry model in MMC's model lineup, and plans are to export the vehicle from Thailand to markets worldwide as a global strategic vehicle that corresponds to both market needs of emerging countries, for which demand for automobiles is expected to increase, and advanced nations, where vehicle downsizing is increasing in order to correspond to energy issues in addition to environmental awareness.

Mitsubishi Ralliart Thailand to compete in Dakar 09 with Mitsubishi Pajero Sport Evolution [TH]

Mitsubishi Ralliart Thailand to compete in Dakar 09 with Mitsubishi Pajero Sport Evolution [TH]

Mitsubishi Ralliart Thailand have built the Mitsubishi Pajero Sport Evolution for the upcoming Dakar 2009 in South America. The new car will replace the Triton Racing Truck Evolution. The new rally car will be piloted by Mana PORNSIRICHERD and Thierry LACAMBRE.

Specifications:

Engine: MITSUBISHI 3.2 4M41 4-cylinder DOHC 16-valve turbocharged diesel engine
Displacement (cc): 3,200
Clutch: Single-disk AP Racing clutch
Gearbox: 5-speed manual with transfer
Chassis: Tubular
Body: Carbon-kevlar body
Suspensions:
>Front: Double wishbone 2 coil-over Öhlins shock absorbers
>Rear: Multi-link 2 coil-over Öhlins shock absorbers
Steering: Rack-and-pinion short-ratio
Brakes:
>Front: ALCON ventilated disk
->Diameter (mm): 325
->Caliper: ALCON 4-piston
>Rear: ALCON ventilated disk
->Diameter (mm): 325
->Caliper: ALCON 4-piston
Wheels and tires:
>Wheels: 16" magnesium Technomagnesio
>Tires: BF Goodrich G1
Dimensions:
>Overall length (mm): 4,354
>Overall width (mm): 2,000
>Overall height (mm): 1,848
>Wheelbase (mm): 2,780
>Front overhang (mm): 742
>Rear overhang (mm): 822
>Front wheel track (mm): 1,686
>Rear wheel track (mm): 1,724

Triton L200 pickup for export hits 1M mark after just 2 years

Mitsubishi Motors sets new record: 1,000,000 pick up trucks exported from Thailand


At the One Million Pick Up Export Ceremony
(Leam Chabang, Thailand)

At the One Million Pick Up Export Ceremony
(Leam Chabang, Thailand)

Patumtani, October 11, 2007 — Mitsubishi Motors (Thailand) Co. Ltd. (MMTh) today announced the successful export of one million pickup trucks. In addition, the company announced the new competitive Triton Million Edition, a customized domestic model.

Mitsubishi Motors (Thailand) Co. Ltd. announced the completion of the million-pickup goal after hitting its million-unit milestone (all vehicle types) last June. Mr. Michiro Imai, President of MMTh, released this statement regarding the company's success in exporting to over 140 countries worldwide:

"This success has not only proved the company's capability and potential in exports but has also shown that Thai-built Mitsubishi vehicles are of top quality. Its acceptance by customers worldwide is a credit to the skills of Thai people, and to Mitsubishi's advanced technology, which give the Triton* the attractive appearance, performance, and comfort it is known for. The Triton has become a symbol of MMTh's drive to excel and take its place as a world-leading automaker. Today's success is doubtless another step on that path, as well as a further step for Thailand toward becoming 'the Detroit of Asia'.

As pleased as I am with our current achievements, none would have been possible without the support of the Thai people, especially the government sectors who support our infrastructure and automobile industry policy, suppliers who provide high quality and punctual delivery, and logistic companies who also support that punctual delivery."

Mitsubishi has started business in Thailand since 1961. The company began manufacturing light-duty trucks and later expanded to sedans for domestic markets. Years later, because of the capability and potential of the company, Mitsubishi Motors Corporation Japan made the Thailand operation a production base for worldwide exports. This marked the first time in the history of Japan's automotive industry that pick up truck production was based outside Japan; it was also a first for Thailand.

The company's first export model was the Mitsubishi Champ, which went to Canada in 1988. The company went on to export the Mitsubishi L 200 Cyclone pick up truck to Portugal in 1989. Since then, exports have expanded to more than 140 countries worldwide, covering Europe, Australia, Latin America, Africa, and Asia. Over the years, all Mitsubishi pick up models (Cyclone, L200 Strada, and the Triton) have been manufactured at the production base (Leam Chabang Industrial Estate). Total pick up exports from Thailand in 2006 totaled 133,109 units; in 2007 the target is set higher at 140,000 units.

The new Triton, still just two years old, has already received more than 10 awards both domestically and internationally.

2006

* "Car of the Year" from Grand Prix Magazine, Thailand
o Best Pick-Up Double Cab 4WD
o Realistic Fuel Economy
* "Outstanding Initial Quality Satisfaction for 1-Ton Pickup 2 Door/2WD" from National Institute of Production Promotion of Thailand
* "Pick-Up of the Year" from Professional Van & Light Truck Magazine, England
* "Best Pick-Up" from Fleet World Magazine, England
* "Best Pick-Up" from What Van? Magazine, England
* "Automobile 4x4 2006" for the Pick-Up from 4x4 Automagazin, Czechoslovakia
* "Best Pick-Up" at the Moscow International Motor Show 2006, Russia

2007

* "Car of the Year" from Grand Prix Magazine, Thailand
o Best Pick up 2WD under 2,500c.c.
o Best Design Pick Up

Mr. Imai went on to say:

"We have organized a variety of events that will enhance all services including sales, services, and spare parts so that our Mitsubishi customers in Thailand can take part in our celebration on this special occasion. These activities include the introduction of the commemorative 'Million Edition' Triton. Other sales promotion events and activities include numerous special campaigns such as the 'Thank you One Million Units of Export' event, which provides special advantages to the Mitsubishi customers and to those interested in owning a Mitsubishi car. There are also joint-offers with the insurance companies to issue special auto insurance policies to customers purchasing a Mitsubishi, plus more events and activities to come."

Mitsubishi Triton Racing Truck Evolution

Mitsubishi Ralliart Triton Racing Truck Evolution

MItsubishi Ralliart to support a Two-Car Team

Mitsubishi Motors Corporation and Ralliart Inc. are set to support Team Mitsubishi Ralliart China and Team Mitsubishi Ralliart Thailand in the 2007 Dakar Rally, which starts in Lisbon on Saturday, January 6th, 2007.

The event is officially known as the 2007 Euromilhoes Dakar and is better known as the Paris-Dakar Rally. The punishing African off-road challenge will finish in Dakar on Sunday, January 21st, 2007.

Team Mitsubishi Ralliart China are attempting the grueling African event for the fourth time and the team have the backing of the FASC (Federation Automobile Sports of The People's Republic of China). They will enter a Mitsubishi Pajero/Montero in the competitive diesel engine category. In addition, Team Mitsubishi Ralliart Thailand, with support from Mitsubishi Thailand, will enter a Mitsubishi Racing Triton Evolution.


Team Mitsubishi Ralliart Thailand

Mitsubishi Motors and Ralliart Inc. have used their joint experience in Cross-Country rallying to organize the teams, build the vehicles, enforce training for the crew and provide and set up a service operation during the event.

Advanced training has been provided by the 1998 Dakar winner, Frenchman Jean-Pierre Fontenay. The Thailand & China team underwent rigorous training in the deserts of Inner Mongolia in China back in August and also benefited from practice runs in France in November. Both driver and co-driver also received mechanical training in France.


Team Mitsubishi Ralliart China

Team Mitsubishi Ralliart China is a Chinese team supervised by Lee Chunway, current vice-chairman of the FASC. The team first attempted the Dakar Rally in 2004 and finished 47th overall. The 2007 Dakar Rally marks the team's fourth attempt.

In preparation for the 2007 Dakar Rally, driver Liu Bin has been active in local events, such as the China Rally Championship and the China Cross-Country Rally Championship. Frenchman Serge Henninot will act as co-driver for the fourth successive season.

Henninot has considerable experience on the famed Dakar Rally event. The team is prepared to go the whole distance and has the aim of gradually climbing the overall classification.

A turbocharged diesel engine powers the Mitsubishi Pajero/Montero, which is entered under Super-Production (T1) specifications. The 2007 Dakar Rally will also mark the 25th participation of Mitsubishi Motors in the classic African event. The Japanese cross-country vehicle was born from a quarter of a century of experience and advances in automotive technology.