Yamada-Denki Co., Ltd. Starts Trial Sales of Mitsubishi Motors Corporation's i-MiEV
- First Collaboration in Japan between Automobile Maker and Electronics Retailer for Electric Vehicle Sales
Tokyo, December 1, 2010 - Yamada-Denki Co., Ltd. (Yamada Denki) and Mitsubishi Motors Corporation (MMC) signed a Memorandum of Understanding (MoU) to start trial sales of the i-MiEV electric vehicle (EV) in Yamada Denki retail stores and sales*1 will begin from today at total of 17 stores, including Tokyo, Kanagawa and Saitama prefectures.
Yamada Denki, as part of its "smart house business," will place salespersons specialized in EVs in addition to staff from 17 stores which are already participating in an automobile sales program in order to accelerate their sales. Furthermore, Yamada-Denki will implement proactive public relations activities, such as establishing an exhibition hall for i-MiEV in the Techland Yokohama Izumi store on December 4, and moving forward will also offer total solutions to customers, such as installments of solar energy systems to charging stations, and events including test drive events.
