Mitsubishi launches Limited Edition of Outlander Chrome in India

Japanese car maker, Mitsubishi Motors has launched a limited edition model of their SUV Outlander in India, christened as the Outlander Chrome Edition. The new features of Mitsubishi Outlander Chrome Edition includes larger rear spoiler, molding protection on the side, side air dam, roof mounted DVD player, floor illumination, door mirror cover with chrome plating and a few state of the art gadgets on the inside.

The car is now available at all the authorized Mitsubishi dealers across India. There is not a single change made in the engine department. Mitsubishi Outlander Chrome Edition will be powered by the same petrol powered four cylinder 2.4L engine. The launch of a limited edition Outlander can be termed as a marketing gimmick by Mitsubishi Motors.

We hope Mitsubishi launches a diesel variant of Outlander in India soon as that is what will create a real sense of excitement amongst Indian car buyers. Instead of adding cosmetic upgrades to their existing vehicles, Mitsubishi Motors should launch new variants, preferably hatchbacks, in the Indian auto industry in order to grow.

Source: rushlane.com

Mitsubishi Pajero Heart-in-Mouth Rally kick-starts from Ludhiana [IN]

HM-Mitsubishi Motors launched the first chapter of its much-talked-of Pajero ‘Heart-in Mouth’ rally from Ludhiana on Sunday. The adventurous and adrenaline-charged rally was organised to provide owners of the Mitsubishi Pajero a unique opportunity to explore and experience the outstanding off-roading capabilities of the iconic sports utility vehicle (SUV) which has the unique distinction of having won the world’s toughest car driving contest, the Dakar Rally, as many as 13 times.

A large number of Mitsubishi Pajero owners and aficionados from entire Punjab and Chandigarh gathered here to expose their mean machines to the challenge of extremely tough driving conditions. The rally was flagged off from the Hotel Sarovar Portico in Ludhiana at 8.30 a.m. The participants experienced 40.3 kms of intense off-road and extreme driving conditions through rocky and rugged terrains including dirt roads, mud, slush, loose sand, river beds of Sutlej with a water cross challenge, up-hill and downhill gradients etc.