Wednesday, November 16, 2011

New Mitsubishi Graphics Program for the i-MiEV, details on 2012 Lancer SE at 2011 LA Auto Show

Mitsubishi Motors Details New Mitsubishi Graphics Program, All-Wheel Drive Lancer SE AWC, Consumer Test Drives of Mitsubishi i EV at the 2011 Los Angeles Auto Show

Los Angeles, California, November 16, 2011 – Mitsubishi Motors North America, Inc., (MMNA), is set to detail exciting new product offerings and events at the 2011 Los Angeles Auto Show including a new customized graphics program available for the 2012 Mitsubishi i electric vehicle and the 2012 Lancer, an affordably-priced and well-equipped all-wheel drive version of the company’s popular Lancer compact sports sedan, and the opportunity for consumers to jump behind the wheel for a test drive of the all-new 100% electric-powered 2012 Mitsubishi i.

Hot Mitsubishi Graphics for Mitsubishi i Electric Vehicle and Lancer Models
As if the distinctively-shaped 2012 Mitsubishi i electric vehicle and the head-turning Lancer sport sedan weren’t stylish enough, owners of these vehicles will now be able to add their own personalized style to each of these remarkable vehicles, thanks to the new Mitsubishi Graphics program.

Available for the all-new Mitsubishi i in December and the Lancer by the end of 2011, customers can simply log onto Mitsubishicars.com and/or MitsubishiGraphics.com beginning in early December, select their graphic(s), print out the order and take it to their local Mitsubishi dealer to purchase their stylish new graphics package for their eco-friendly Mitsubishi i or sporty Lancer model. The Mitsubishi dealer will then place the order for the graphics package, inform the customer when the artwork for their vehicle arrives and coordinate with the customer for its installation by a professional 3M™ Original Wraps installer.

Crafted from premium high-quality 3M™ Scotchprint® on-demand vinyl graphic film and a clear laminate for additional protection, the new Mitsubishi Graphics are composed of the same material used for premium full-wrap vehicle graphics. Mitsubishi Graphics can be purchased at Mitsubishi dealerships and come with a 3-year/36,000 mile warranty from 3M™.
For more information on the Mitsubishi Graphics program, including product pricing, availability, selection and care, please call 1-877-236-4428 or log on to MitsubishiGraphics.com.

All-Wheel Drive 2012 Lancer SE AWC
The Mitsubishi Lancer compact sports sedan has been a popular choice for automotive consumers thanks to its winning combination of style, capability and athleticism. For the 2012 model year, Mitsubishi Motors takes the model to new heights with the addition of the new Lancer SE AWC sports sedan that includes the company's famous All Wheel Control (AWC) all-wheel drive system - and at a remarkably low price point.

The AWC, working in concert with the vehicle’s active stability control (ASC) and anti-lock braking (ABS) systems, offers an enhanced level of traction, stability and control in adverse driving conditions and on slick road surfaces. The system features three distinct driver-selected driving modes (2WD, 4WD AUTO and 4WD LOCK) for maximum performance and tractability in various road and/or weather conditions. An added degree of driver control is also available with a simple push of a button that directs up to 70% of the engine’s available power to the electronic control coupling that controls the rear wheels (4WD LOCK mode).

All 2012 Mitsubishi Lancer SE AWC models are powered by the company's venerable 2.4-liter normally-aspirated 4-cylinder engine that features Mitsubishi Innovative Valve timing Electronic Control (MIVEC) and a fuel-saving continuously-variable transmission (CVT).

With a starting MSRP of only $20,195, the Lancer SE AWC is packed with a full complement of luxury features and amenities including air-conditioning, heated front seats and side mirrors, keyless entry, sporty 16-inch alloy wheels, a 160-watt AM/FM/CD player sound system with 4 speakers, 7 air bags, Active Stability Control (ASC) with Traction Control Logic (TCL) and eye-catching chrome of upper and lower grille sections.

For more information on the new 2012 Mitsubishi Lancer SE AWC, please visit media.mitsubishicars.com.

Consumer Test Drives of Mitsubishi i at the 2011 L.A. Auto Show
Mitsubishi Motors North America, Inc., (MMNA), will make its breakthrough 100% electric-powered 2012 Mitsubishi i - a finalist for the prestigious 2012 Green Car of the Year® award - available for show attendees to drive at this year’s “Green Cars/LA Auto Show Ride & Drive” event being held in conjunction with the 2011 Los Angeles Auto Show at the Los Angeles Convention Center.
The “Green Cars/LA Auto Show Ride & Drive” event dates are as follows:

November 18 11:00 a.m – 5:00 p.m.
November 19 & 20 9:00 a.m. – 5:00 p.m.
November 25 – 27 9:00 a.m. – 5:00 p.m.

About the 2012 Mitsubishi i
With a starting net price of just $21,625 after a $7,500 federal tax credit - not including any additional financial incentives that are available in the majority of states - the 2012 Mitsubishi i is the most attainable major manufacturer electric vehicle available in North America.

Among the vehicle’s long list of standard amenities are an energy-efficient electric air conditioning with micron filter, speed-sensitive Electric Power Steering (EPS), driver seat heater and LED rear combination tail lamps. Advanced safety features including dual-stage supplemental front air bags, driver and front passenger seat-mounted side impact supplemental air bags, roof-mounted curtain side-impact supplemental air bags for front and rear-seat outboard passengers, Active Stability Control (ASC) with Traction Control Logic (TCL), 4-wheel Anti-Lock Braking system (ABS) with Electronic Brake force Distribution (EBD), Tire Pressure Monitoring System (TPMS), high voltage cut-off system and an Acoustic Vehicle Alert System (AVAS) are also included on every Mitsubishi i model as standard equipment.

To learn more about the EPA-rated 126 MPGe city/99 MPGe highway (112 MPGe combined) 2012 Mitsubishi i, please log on to i.MitsubishiCars.com or media.MitsubishiCars.com.

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