[translated from Japanese press release]
Significantly improved compact car "Mirage"
Redesigned front and rear design, strengthened preventive safety equipment, corresponding to Support Car S Wide
April 16, 2020
Mitsubishi Motors Corporation (Headquarters: Minato-ku, Tokyo, Representative CEO: Takao Kato, Mitsubishi Motors) will redesign the front and rear of the compact car "Mirage" and strengthen preventive safety equipment. We will make major improvements and will start sales at affiliated companies nationwide from Thursday, April 16th. The manufacturer's suggested retail price is 1,432,200 to 1,569,700 yen (10% consumption tax included).
1. Features of change
(1) New front and rear design
Sharp and powerful design by adopting Mitsubishi's front design concept "Dynamic Shield", and LED rear combination lamp and vertical reflector on the rear create a wide and stable feeling.
(2) Strengthening preventive safety equipment
Collision avoidance system system [FCM * 1 In addition to enhancements, lane departure warning system [LDW * 2 ] an automatic high beam [AHB * 3 by adopting, Sapoka S Wide * 4 corresponds to
2. Major changes
(1) Exterior
Mitsubishi's front design concept "Dynamic Shield" is adopted for the front face. Sharpness and strength have been enhanced by constructing the protective shape of the bumper that wraps from the body side toward the center and the front grill part with horizontal and vertical basic square lines. In addition, a fog lamp is placed on the bumper side to create a wide and stable front design.
The headlights have a continuous design that spreads from the front grille to the left and right, and the LED daytime running lamp [DRL * 5 ] is adopted to improve daytime visibility (“G” grade). Standard equipment).
The rear design uses a surface-emitting LED combination lamp that shines uniformly in an L shape and a vertical reflector located at the corner of the rear bumper to create a wide and stable feel.
We adopted a sporty new design of 15-inch aluminum wheels.
Two new body colors are available: white diamond (paid color * 6 ), which has both strong brilliance and shade, and sand yellow metallic (paid color * 7 ), which is popular with "eK Cloth", for a total of eight colors.
(2) Interior
The power window switch panel and the newly designed meter panel have a sporty carbon tone to improve the texture. In addition, the armrests of the front door are made of a soft fabric to create a high quality feel.
The seat fabric, which has a sporty geometric pattern and accent colors, is used to create an active and playful design. The seat color is sporty black for the "G" grade and light gray for a bright impression for the "M" grade.
(3) Functional equipment
The collision damage reduction brake system [FCM] improves safety by adding a pedestrian detection function and expanding the operating speed for vehicles in front from approximately 5 to 30 km / h to approximately 5 to 80 km / h. It was
Equipped with a lane departure warning system [LDW] that alerts you when you are about to deviate from the lane and an automatic high beam [AHB] that automatically switches between high beam and low beam to improve night visibility. Supporting safer and safer driving, it has also become a support car S-wide.
The OFF position is abolished from the headlight switch to prevent forgetting to put on the headlight.
By adopting a new raindrop-sensitive auto wiper that automatically switches the wiper operation speed according to the amount of rain, it contributes to safe driving on rainy days.
The use of cruise control has improved convenience on highways (standard on "G" grade).
* 1 FCM: Forward Collision Mitigation system
* 2 LDW: Lane Departure Warning
* 3 AHB: Automatic High Beam
* 4 A support car (safety support car) is a vehicle equipped with advanced technology that supports safe driving. This is a new automobile safety concept recommended by the national government as part of measures to prevent traffic accidents and reduce damage by all drivers, including elderly drivers. It is classified into "Support Car" and "Support Car S (Basic, Basic +, Wide)" according to the installed functions.
* 5 DRL: Daytime Running Lamps
* 6 Paid color 55,000 yen (10% consumption tax included)
* 7 Paid color 33,000 yen (10% consumption tax included)
3. Manufacturer's suggested retail price
(10% consumption tax included, recycling fee, insurance fee, tax excluding consumption tax, expenses related to registration, etc. are not included)
Tuesday, April 21, 2020
Wednesday, March 27, 2019
Mitsubishi Triton Absolute [TH]
Mitsubishi Motors Goes "ABSOLUTELY Beyond Tough" with Iconic Special Show Model TRITON ABSOLUTE
Tokyo, March 26, 2019 – Mitsubishi Motors Corporation (MMC) today unveiled the TRITON ABSOLUTE, an iconic special show model of the acclaimed TRITON (L200 in Europe) that embodies the rugged, solid, and uncompromising nature of MMC's flagship pickup at the 40th Bangkok International Motor Show 2019*.
The TRITON ABSOLUTE expresses the concept "ABSOLUTELY Beyond Tough" through "Build-up Robustness" based on the "Truck Dynamism" illustrated by "More Solid and More Rugged" design and the TRITON's "Mechanical Durability".
The striking features of the TRITON ABSOLUTE will showcase the robustness of the pickup's frame, and convey the rugged design and uncompromising presence of the TRITON in every environment. This special model's protective body paneling, rugged style, and bold lighting systems take on the "ABSOLUTELY Beyond Tough" nature of the TRITON, which has been relayed across generations of the outstanding, rugged pickup.
MMC expects the bold and ambitious model to resonate strongly with pickup owners everywhere by embodying the proven mechanical durability and go-anywhere performance capabilities of the TRITON, which were further advanced with the launch of the 2019 model in Thailand last fall. The TRITON ABSOLUTE is also a key representation of MMC's "Drive your Ambition" brand tagline, expressing the 100-year DNA of the automobile manufacturing through tough design as well as the progressive values and exploration-minded ambitions of its drivers.
* Officially VIP day is on March 25th, press day is on March 26th, and it is open to the general public from March 27th to April 7th.
For more information, please see: https://bangkok-motorshow.com/
Tokyo, March 26, 2019 – Mitsubishi Motors Corporation (MMC) today unveiled the TRITON ABSOLUTE, an iconic special show model of the acclaimed TRITON (L200 in Europe) that embodies the rugged, solid, and uncompromising nature of MMC's flagship pickup at the 40th Bangkok International Motor Show 2019*.
The TRITON ABSOLUTE expresses the concept "ABSOLUTELY Beyond Tough" through "Build-up Robustness" based on the "Truck Dynamism" illustrated by "More Solid and More Rugged" design and the TRITON's "Mechanical Durability".
The striking features of the TRITON ABSOLUTE will showcase the robustness of the pickup's frame, and convey the rugged design and uncompromising presence of the TRITON in every environment. This special model's protective body paneling, rugged style, and bold lighting systems take on the "ABSOLUTELY Beyond Tough" nature of the TRITON, which has been relayed across generations of the outstanding, rugged pickup.
MMC expects the bold and ambitious model to resonate strongly with pickup owners everywhere by embodying the proven mechanical durability and go-anywhere performance capabilities of the TRITON, which were further advanced with the launch of the 2019 model in Thailand last fall. The TRITON ABSOLUTE is also a key representation of MMC's "Drive your Ambition" brand tagline, expressing the 100-year DNA of the automobile manufacturing through tough design as well as the progressive values and exploration-minded ambitions of its drivers.
* Officially VIP day is on March 25th, press day is on March 26th, and it is open to the general public from March 27th to April 7th.
For more information, please see: https://bangkok-motorshow.com/
Tuesday, February 28, 2017
Tuesday, February 14, 2017
Eclipse Cross is Mitsubishi Motor's new SUV to be unveiled at Geneva
Mitsubishi Motors Names New Compact SUV: Eclipse Cross
Tokyo, February 14, 2017 – Mitsubishi Motors Corporation (MMC) today announced it has chosen the name Eclipse Cross for its new compact SUV model to be debuted at the 87th Geneva International Motor Show* to be held in Geneva, Switzerland March 7 through 19, 2017.
Eclipse derives its name from the MMC's popular specialty coupe model sold in the U.S. from 1989, while Cross is short for crossover.
Eclipse is a word used to describe an astronomical event. Marrying stylish coupe lines with the freedom of movement the SUV genre gives, the Eclipse Cross's beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does. The high-saturation red body color newly developed for the model is also reflected in the name to evoke the brilliance of the prominence seen during the total solar eclipse.
Tokyo, February 14, 2017 – Mitsubishi Motors Corporation (MMC) today announced it has chosen the name Eclipse Cross for its new compact SUV model to be debuted at the 87th Geneva International Motor Show* to be held in Geneva, Switzerland March 7 through 19, 2017.
Eclipse derives its name from the MMC's popular specialty coupe model sold in the U.S. from 1989, while Cross is short for crossover.
Eclipse is a word used to describe an astronomical event. Marrying stylish coupe lines with the freedom of movement the SUV genre gives, the Eclipse Cross's beautiful, dynamic form serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse does. The high-saturation red body color newly developed for the model is also reflected in the name to evoke the brilliance of the prominence seen during the total solar eclipse.
Labels:
Auto Show,
Eclipse Sports,
Geneva Motor Show,
Mitsubishi,
MMC
Sunday, July 26, 2015
End production in Mitsubishi Motors plant in the United States
End production in Mitsubishi Motors plant in the United States
Tokyo, July 27, 2015 – Mitsubishi Motors Corporation (MMC) announced today that Mitsubishi Motors North America, Inc., (MMNA) a wholly owned subsidiary of MMC in the United States, is preparing to end production of its sole production model "Outlander Sport" at its Normal plant at the end of November 2015 and its production will be consolidated in Okazaki plant in Japan, pending a final decision by the MMC Board of Directors on July 30.
MMNA will be making efforts to identify a buyer with the help from United Auto Workers (UAW).
Mitsubishi Motors' production in the United States started in 1988 as Diamond Star Motors (DSM, later re-named as MMNA) which was a joint venture company with Chrysler Corporation.
DSM has become a wholly owned subsidiary of MMC in 1991 after MMC bought all DSM shares owned by Chrysler Corporation.
In 2000 the production volume reached more than 222 thousand units, but after that the plant faced very steep reduction in production units due to, among others, the end of OEM supply for Chrysler Corporation and the economic crisis. In 2009, the production volume bottomed as low as 18.5 thousand units.
From 2012 and onward MMNA started production of Outlander Sport not only for North American market and but also for Russia, Middle East and Latin America markets, in order to secure production volume to gain production efficiency and improve utilization.
With the recovery of North American market, production volume increased to 70 thousand units in 2013, however, which is scale-wise low compared to other automobile assembly plants in North America. Then production order from Russia, which accounted for more than 30% of the total production volume, significantly dropped since the second half of 2014, due to Russian economic crisis, which caused the production volume of MMNA plant to be even lower.
Taking the aforementioned situation into account, MMC decided to end production at Normal plant and consolidate the production Okazaki plant in Japan and Outlander Sport will be exported from Okazaki to North American as from next model year.
As the US market is expected grow even more in the future, it will continue to be a very important market and Mitsubishi Motors will continue to make efforts to grow its brand value and increase its sales volume in the US market.
[Outline of MMNA]
1. Location: (Head Office) Cypress, California
(Plant) Bloomington-Normal, Illinois
2. Register Capital: 398,812 thousand US dollars
3. Shareholder: Mitsubishi Motors Corporation
4. Representative: Gayu Uesugi, Chairman of the Board and CEO
5. Number of Employees (June 2015): (Total) approximately 1,650 (Plant) approximately 1,250
6. History
Tokyo, July 27, 2015 – Mitsubishi Motors Corporation (MMC) announced today that Mitsubishi Motors North America, Inc., (MMNA) a wholly owned subsidiary of MMC in the United States, is preparing to end production of its sole production model "Outlander Sport" at its Normal plant at the end of November 2015 and its production will be consolidated in Okazaki plant in Japan, pending a final decision by the MMC Board of Directors on July 30.
MMNA will be making efforts to identify a buyer with the help from United Auto Workers (UAW).
Mitsubishi Motors' production in the United States started in 1988 as Diamond Star Motors (DSM, later re-named as MMNA) which was a joint venture company with Chrysler Corporation.
DSM has become a wholly owned subsidiary of MMC in 1991 after MMC bought all DSM shares owned by Chrysler Corporation.
In 2000 the production volume reached more than 222 thousand units, but after that the plant faced very steep reduction in production units due to, among others, the end of OEM supply for Chrysler Corporation and the economic crisis. In 2009, the production volume bottomed as low as 18.5 thousand units.
From 2012 and onward MMNA started production of Outlander Sport not only for North American market and but also for Russia, Middle East and Latin America markets, in order to secure production volume to gain production efficiency and improve utilization.
With the recovery of North American market, production volume increased to 70 thousand units in 2013, however, which is scale-wise low compared to other automobile assembly plants in North America. Then production order from Russia, which accounted for more than 30% of the total production volume, significantly dropped since the second half of 2014, due to Russian economic crisis, which caused the production volume of MMNA plant to be even lower.
Taking the aforementioned situation into account, MMC decided to end production at Normal plant and consolidate the production Okazaki plant in Japan and Outlander Sport will be exported from Okazaki to North American as from next model year.
As the US market is expected grow even more in the future, it will continue to be a very important market and Mitsubishi Motors will continue to make efforts to grow its brand value and increase its sales volume in the US market.
[Outline of MMNA]
1. Location: (Head Office) Cypress, California
(Plant) Bloomington-Normal, Illinois
2. Register Capital: 398,812 thousand US dollars
3. Shareholder: Mitsubishi Motors Corporation
4. Representative: Gayu Uesugi, Chairman of the Board and CEO
5. Number of Employees (June 2015): (Total) approximately 1,650 (Plant) approximately 1,250
6. History
- Mitsubishi Motors Corporation (MMC) and Chrysler Corporation jointly established Diamond Star Motors (DSM, later re-named to MMNA) and started production there in 1988
- In 1991 MMC bought all shares of DSM which are owned by Chrysler Corporation
- Starting with "Eclipse" and later addin "Galant" "Spider" "Endeavor", between 1988 and 2012, MMNA produced the models marketed mainly in North America market for Mitsubishi brand, and also supplied vehicles to Chrysler Corporation under contracts until 2005.
- Currently MMNA is producing "Outlander Sport" for global market.
- Maximum production volume was 222 thousand units in 2000
- Production volume in 2014 was 69 thousand units
- Accumulated production volume is approximately 3,250 thousand units
Labels:
Mitsubishi,
MMC,
MMNA,
Outlander Sport
Thursday, June 18, 2015
New Outlander PHEV Takes On Baja Portalegre 500 Challenge
New Outlander PHEV Takes On Baja Portalegre 500 Challenge
- Developing EV and 4WD technology in X-Country Rallies -
TOKYO, June 18, 2015 – Mitsubishi Motors Corporation (MMC) is to enter an Outlander PHEV, the only twin-motor 4WD in production today, in the Baja Portalegre 500 cross-country rally due to be held in the Portalegre municipality in the eastern part of Portugal October 22 through October 24 this year.
The race vehicle will be driven by Mr. Hiroshi Masuoka of MMC who won the Dakar Rally two years in succession in 2002 and 2003. Mr. Masuoka also will be playing a role as the team captain. The team competing in the Baja Portalegre challenge mainly is constructed and led by MMC personnel including the team manager and technical director Mr. Yasuo Tanaka, Expert from EV Component Research Department, Development Engineering Office and engineering supports by four engineers from his department.
- Developing EV and 4WD technology in X-Country Rallies -
TOKYO, June 18, 2015 – Mitsubishi Motors Corporation (MMC) is to enter an Outlander PHEV, the only twin-motor 4WD in production today, in the Baja Portalegre 500 cross-country rally due to be held in the Portalegre municipality in the eastern part of Portugal October 22 through October 24 this year.
Labels:
Baja Portalegre,
Electric Vehicles,
MMC,
Outlander,
Outlander PHEV
Friday, January 2, 2015
New L200 Challenger Has Stunning Looks And Best Ever Value For Money [UK]
CIRENCESTER – Mitsubishi Motors in the UK is pleased to announce the new L200 Challenger - the best value for money pick-up ever from Mitsubishi Motors in the UK.
The Mitsubishi L200 pioneered the pick-up segment with its refined engine and high levels of safety, comfort and equipment. The company continues to innovate in the pick-up market by adding the L200 Challenger to its already robust, versatile and appealing range.
The L200 range comes with the longest warranty of any pick-up truck in the UK – five years or 125,000 miles. It is also available with a three-year fixed price service plan at £600 and a range of finance options, including Contract Hire.
Mitsubishi Motors in the UK has sold over 130,000 L200 pick-up’s since the launch in 1987 and continue to be a strong contender accounting for 20% of the overall pick up market.
The new addition priced from £16,499 is fully loaded with value adding specification. L200 Challenger goes on sale from 1st January 2015.
175 bhp engine
Super Select 4WD system
M-ASTC
17” alloy wheels
Cruise control
Climate control air conditioning
Automatic rain and dusk sensors
Privacy glass
Bluetooth
Leather steering wheel and gear shift knob
Optional leather seats
Long load bed
Available in all colours in the existing range;
The new L200 Challenger comes with renowned Mitsubishi reliability as standard. But for even greater piece of mind all it comes with the Mitsubishi Assistance Package (MAP) which includes 24/7 UK home and roadside breakdown assistance, and European roadside assistance in over 30 European countries.
The Mitsubishi L200 pioneered the pick-up segment with its refined engine and high levels of safety, comfort and equipment. The company continues to innovate in the pick-up market by adding the L200 Challenger to its already robust, versatile and appealing range.
The L200 range comes with the longest warranty of any pick-up truck in the UK – five years or 125,000 miles. It is also available with a three-year fixed price service plan at £600 and a range of finance options, including Contract Hire.
Mitsubishi Motors in the UK has sold over 130,000 L200 pick-up’s since the launch in 1987 and continue to be a strong contender accounting for 20% of the overall pick up market.
The new addition priced from £16,499 is fully loaded with value adding specification. L200 Challenger goes on sale from 1st January 2015.
175 bhp engine
Super Select 4WD system
M-ASTC
17” alloy wheels
Cruise control
Climate control air conditioning
Automatic rain and dusk sensors
Privacy glass
Bluetooth
Leather steering wheel and gear shift knob
Optional leather seats
Long load bed
Available in all colours in the existing range;
The new L200 Challenger comes with renowned Mitsubishi reliability as standard. But for even greater piece of mind all it comes with the Mitsubishi Assistance Package (MAP) which includes 24/7 UK home and roadside breakdown assistance, and European roadside assistance in over 30 European countries.
Labels:
L200,
Mitsubishi,
MMUK
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