Tuesday, November 9, 2010

Bic Camera and Mitsubishi Motors Sign Agreement for Popularization of i-MiEV [JP]

Collaboration of Certified "Eco-First Companies!"
Bic Camera and Mitsubishi Motors
Sign Agreement for Popularization of i-MiEV

Tokyo, November 9, 2010 - Bic Camera Inc. (Bic Camera) and Mitsubishi Motors Corporation (MMC) today signed an agreement for the promotion of popularization of electric vehicles (EV) making it the first "Basic Agreement on EV Popularization" signed between an electronics company and automobile company.

Both Bic Camera and MMC are certified "Eco-first Companies" from Japan's Ministry of Environment, and they will now work together to promote electric vehicles (EV), which will play an important role in making low-carbon society a reality.

According to the Agreement, both companies will collaborate to popularize EVs by displaying i-MiEV in Bic Camera's major retail stores, and holding test drive events. As its first step, Bic Camera's Yurakucho store in Tokyo will be displaying i-MiEV at its store front as of today.

Participating Stores: Ikebukuro Flagship Store, Yurakucho Store, Shinjuku East Exit Store, Razona Kawaguchi Store, consecutively.
Activities Summary:
# Introducing i-MiEV (product introduction)
# Holding events such as i-MiEV test drives
# Forwarding customers to MMC retailers through Bic Camera

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