Wednesday, August 29, 2007

Mitsubishi Concept-cX in the flesh

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Mitsubishi Concept-cX - Dual peace of mind -

Amsterdam, August 29th, 2007

Building upon seventy years of 4-Wheel-Drive expertise, Mitsubishi Motors Corporation (MMC) is in a privileged position to appreciate the customer benefits of this technology, both in terms of on-road active safety and off-road ability, from Lancer Evolution to Pajero.

In parallel, MMC is acutely aware of the pressing issues brought by climate change and is implementing a holistic environmental global strategy, through its “Environment Initiative Program 2010” (EiP 2010) umbrella program.

Combining these two “piece-of-mind” approaches, Mitsubishi Motors will introduce Concept-cX at the occasion of the 62nd Frankfurt Motor Show: a vibrant demonstration that driving pleasure and corporate responsibility are not mutually exclusive and the showcase for the CO² friendly all-new Euro 5 Clean Diesel family of engines, co-developed by MMC and Mitsubishi Heavy Industries Ltd. and to be launched in 2009.

Ingrained guiding principles
Mitsubishi Motors Corporation’s corporate citizenship and its concern over environmental issues is neither a recent phenomenon nor a quick marketing trick.

Indeed, they are deep-rooted in Mitsubishi’s corporate culture, as formalized in several guiding principles edicted in the 1930’s by Koyata Iwazaki (of the founding Iwazaki family) the fourth and last President of the old Mitsubishi organization:

1. Enrich society – both materially and spiritually – and safeguard the global environment.
2. Conduct business in the spirit of integrity and fairness and on a foundation of transparency and openness.
3. Adopt a global perspective in developing and expanding business.

A few decades later, these principles are very much alive and respected throughout the Mitsubishi group of companies.

The first of these principles was the trigger for MMC’s continued efforts in the area of environmentally-friendly technology, from the MCA (Mitsubishi Clean Air) engine technology of the 1970’s to today’s wide spectrum of solutions.

Since the 1993 Mitsubishi Motors Environmental Council, MMC has formalized its commitment to use its engineering expertise to contribute to a cleaner environment.

As a reminder, Mitsubishi Motors Corporation has adopted an all-embracing approach in addressing global environmental issues. Under its “EIP 2010” (“Environment Initiative Program 2010”) umbrella project, the Company is actively engaged in the development of a wide range of such technologies, covering:

1. Powertrains (see below)
2. Materials (plant-based “Green Plastic”,…),
3. Processes (“Design for Environment” guiding principles,…),
4. Manufacturing (pollution-prevention and recycling measures).
5. Conservation ("Pajero Forest & Local Mountain Restoration Initiative" aiming to conserve and cultivate Japan's forests and woodlands,…).

Europe = Next Generation Clean Diesel
Whilst pursuing long-term fundamental research & development, Mitsubishi Motors has taken a very down-to-earth view on marketable “green” technologies to make a bigger impact short term.

In particular, MMC has decided to go regional with powertrain solutions matching the everyday reality of very different regional needs, driving patterns & infrastructures:

1. Clean Diesel Euro 5 family of engines for Europe,
2. Next-generation electric vehicle for Japan,
3. Flexible fuel vehicle for Brazil,

Considering the overwhelming importance of Diesel in Europe (50+% of sales in average), the most effective short-term was to elect Diesel as the low CO² solution for this region, as opposed to fancier technologies, ultimately limited in impact by cost, sheer volume or recyclability.

There lies the strategic importance of MMC’s next generation of Euro 5 Clean Diesel engines. Developed jointly with Mitsubishi Heavy Industries Ltd., this new family powerplants is a key element in Mitsubishi Motors' efforts to lower CO² and other greenhouse gas emissions.

Features contributing to the new engine's class-topping power output and Euro 5 emissions performance include a new high-efficiency turbocharger and high-efficiency combustion characteristics that stem from the application of own analytic technology of Mitsubishi Heavy Industries and Mitsubishi Motors.

Consistent with its no-frills approach, MMC has taken the decision to bring forward to early 2009 the start of production of this family of engines to Europe, one full year earlier than scheduled (following the European introduction these powerplants will also be phased into other markets). This advancement will allow MMC to meet the needs of the growing number of environment-conscious customers quicker and make de facto a more substantial and short(er)-term impact.

Real World
In this context, Concept-cX represents a proposal for an accessible, affordable, sustainable and realistic solution to today’s pressing issues, whilst preserving authentic driving pleasure..

Case-in-point, Concept-cX follows the popular compact SUV route to carry this message right at the heart of the market, where SUVs are one of the fastest growing segments.

Sharp in design and in dynamics, Mitsubishi’s Concept-cX boasts an excellent environmental performance to be seen in the (targeted) low fuel consumption and emission levels achieved by its 100 kW (136 ps) @ 4,000 rpm / 280 Nm @ 2,000 rpm next generation 1.8-liter Clean Diesel DOHC 16 valve 4 cylinder engine. Amongst other technologies, it features a variable geometry (VG) turbocharger – to generate optimum boost pressure for all engine loads – as well as DPF (Diesel Particulate Filter) and DOC (Diesel Oxidation Catalyst).

For this concept car application, the 1.8 l Clean Diesel engine is mated to Mitsubishi Motors’ Twin Clutch SST technology. Recently announced, this automated manual transmission combines the economy and dynamic driving of a manual transmission with the convenience of an automatic gearbox. In essence:

1. High power transmission efficiency and low fuel consumption, on par with a conventional manual unit.
2. Slick, sporty gear changing with no clutch pedal.
3. Quick response and smooth shifting.

Concept-cX’s further green credentials include eco-friendly “Green Plastics”, MMC’s proprietary plant-based resin technology - made from bamboo and other plant-based resins - effectively used for interior trim materials, such as floor mats, door trim, tail gate trim and seat back panels.

On-road demand
Surfing on the popular compact SUV wave by strategy (up 54% from 325,000 in 2001 to 500,000 in 2006 and with further 35% growth expected between 2006 and 2009) and by heritage (from the 1936 PX33 to the 2007 Outlander, L200 and Pajero), Concept-cX does acknowledge the essentially on-road usage of these vehicles.

Trendy substitutes to more conventional formats such as MPVs, compact SUVs add a bit of shine to utility whilst fulfilling all the duties expected from compact family cars. Hence the split tailgate used by Outlander but also Concept-cX for instance.

Compact (410 cm), low (155 cm), wide (175 cm), sitting on a long wheelbase (252,5 cm) & wide tracks (151 cm/151 cm) and planted on its 225/45R19 tires, Concept-cX offers passenger car-like stance and dynamics, as suggested by its gaping Lancer “Jet Fighter” grille.

Its on-road abilities are further enhanced by the use of Mitsubishi’s sophisticated AWC (All Wheel Control) technology, similar in essence to the device successfully introduced with the new Outlander.

This electronically controlled 4WD system offers the driver a choice of three modes (2WD, 4WD Auto, 4WD Lock) to match traction control to his preferences or driving conditions. The center differential features an electronically controlled coupling that uses feed-forward control to determine the optimum front/rear torque split from sensor data on throttle opening, vehicle speed, road conditions and driver inputs.

Jet fighter
Featuring the “Jet Fighter” grille introduced with the all-new Lancer family and using a derivative of Outlander’s 4-Wheel-Drive drivetrain, Concept-cX does create an interesting link between Mitsubishi’s passenger cars and SUVs, an intention clearly visible in its exterior design.

Indeed, that SUV / hatchback crossover positioning is stressed through design features shared by both formats. However, Concept-cX incorporates a sports car flavour stronger than usually applied to this genre and very much consistent with Mitsubishi’s impeccable sporting heritage.

The intention is evident when considering Concept-cX’s overall format: a tight and powerful wedge, slotted within 4 bulging wheel-arches, fronted by the vast expanse of a clam-shell hood and finishing with deep-set headlamps either sides of the reverse slant of an over-sized version of Mitsubishi’s trademark “Jet Fighter” grille.

The flanks themselves are all motion, with beltline, Lancer-like character line and even the position of the door handles following airflows.

At the back, all lines converge and merge into the wrap-around “fast hatch” tucked in between the powerful rear fenders, with the eyebrows of the (front) headlamps echoed by the (rear) roof spoiler and the lower vent / central exhaust reminding jets’ thrust nozzles.

Concept-cX also ticks the convenience box with its deep panoramic backlight, twin-stage split tailgate and high mounted rear combination lamps.

Finishing touch, Concept-cX sports a sharp & pure metallic medium blue hue that evokes the image of a crystal-clear lake, while the use of fine aluminium flecks throughout creates a nearly transparent metallic finish.

Using MMC’s proprietary Green Plastic (floor mats, door trim, tail gate trim and seat back panels) and upholstered in earthy tones of brown (leather) and off-white, the interior bridges the gap between sporty and comfy, mixing driver-oriented round meters with bench seats and soft padding to create an interior space that cocoons the occupants, but remind them that they are in a car. Still…

Thinly padded but welcoming nonetheless, the organically-shaped front backrests are mated to a bench seat integrating the transmission lever (Twin Clutch SST and 2WD/4WD functions) as well as the starter and some of the warning lights (bonnet open, “fast hatch” open, low fuel).

The dashboard itself points to the underlying strength of the car’s frame and invite all occupants to share the voyage through a mega-sized information centre touch screen.


* Dimensions:
o Length: 410 cm
o Width: 175 cm
o Height: 155 cm
o Wheelbase: 252.5 cm
o Tracks: 151 cm / 151 cm
o Weight: 1,360 kg
* Engine:
o 4 cylinders / 1,799 cc
o DOHC, 16 valves
o Common Rail & Selenoidal injector fuel system
o “Clean Diesel” Euro 5 w/ Diesel Particulate Filter (DPF) and Diesel Oxidation Catalyst (DOC)
o Variable geometry (VG) turbocharger
o 100 kW (136 ps) @ 4,000 rpm / 280 Nm @ 2,000 rpm

* Transmission:
o Electronically piloted All Wheel Control system
o Twin Clutch SST*


Note: “Pajero” is “Montero” in Spain and “Shogun” in the UK.


*Twin Clutch SST puts odd (1st, 3rd, 5th) and even (2nd, 4th and 6th) gears on separate input shafts, each connected to an individual clutch. With both clutches under precise system control, this arrangement allows lightening-fast, smooth and lag-free gear changes with no interruption in power delivery.

Using clutches instead of a torque converter to transmit power makes the Twin Clutch SST simpler in structure and reduces power transmission losses for higher transmission efficiency that leads to improved fuel mileage.

Twin Clutch SST allows the driver to switch between 3 shifting programs to cover the full range of driving situations:
a. Normal mode:
For normal driving situations, Normal mode scheduling uses relatively low-speed shift points to deliver unobtrusive shifting for maximum comfort together with optimum fuel economy.
b. Sport mode:
For more demanding driving or when engine braking is required, Sport mode scheduling uses higher shift points and quicker shifting to deliver instant throttle response.
c. S-Sport mode:
Compared with Sport mode, S-Sport mode scheduling keeps the engine turning at higher revs while allowing lightening-fast shifting.


Mitsubishi Motors lineup at 2007 Frankfurt Motor Show

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Mitsubishi Motors lineup at 2007 Frankfurt Motor Show

Tokyo, August 29, 2007 - Mitsubishi Motors Corporation and its European unit Mitsubishi Motors Europe B.V. will unveil the European market version of the new Lancer sports sedan at the 62nd Internationale Automobil Ausstellung (IAA; commonly known as the Frankfurt Motor Show). In addition to the Lancer, the Mitsubishi innovative Electric Vehicle (i MiEV*2 ) will be shown to the European public for the first time (press day only) and the MITSUBISHI Concept-cX*2 compact SUV will have its global unveiling. In total, 19 models (17 during press pre-viewing) will be on display. Held at the Frankfurt Messe Complex, the 2007 Frankfurt Motor Show will be open to the public from September 15 through 23, with press and media pre-viewing September 11 through 14.

Mitsubishi Concept-cX

New European Lancer sedan

The new Lancer sedan has already been launched in North America, Russia and Japan (Japan-market name: Galant Fortis) and has been well-received as a "global standard sporty sedan" that achieves the optimum balance between quality of ride, road performance, safety, environmental and comfort performance.

To meet European market requirements, three engines are available in the new Lancer: a new 1.8-liter DOHC MIVEC with aluminum cylinder block [max. output 105 kW (143 PS)]; a 2-liter turbocharged diesel [103 kW (140 PS)]; and a 1.5-liter DOHC MIVEC [80 kW (109PS)] unit.

The MITSUBISHI Concept-cX is a new-generation compact SUV that realizes the ideal balance between environmental and everyday practical performance. The concept car is powered by a new Euro 5 compliant high-output, high-efficiency 1.8-liter clean diesel engine mated to Mitsubishi's new Twin Clutch SST (Sport Shift Transmission) that delivers superior power transmission efficiency. This powertrain delivers zippy performance with excellent fuel economy and low emissions. Among the number of new environmental technologies applied in the Concept-cX is the extensive use of interior trim materials made from Mitsubishi's own Green Plastic - made from bamboo and other plant-based resins - part of an effort to stop global warming and slow the depletion of oil reserves.

The Mitsubishi Motors Frankfurt Motor Show press briefing is scheduled to start at 10 am on Tuesday September 11 and will be held at the company's stand.

*1 i-EV in Germany-market
*2 cX: compact crossover

1. New European Lancer sedan product features
- The packaging realizes generous living space with a body that is wider and taller but only slightly longer than the current model. The wider track realizes better stability.
- The exterior design creates a body with vibrant looks and a strong road presence using proportions comprising a large cabin wrapped in sporty, wide-stance styling and by combining the Mitsubishi Motors hallmark inverted-slant nose with a trapezoidal grille. The new Lancer is the first model to employ the new design identity that will mark Mitsubishi Motors sedans to be introduced in future.
- The following powertrain configurations are available: A new 1.8-liter DOHC MIVEC engine with aluminum cylinder block [max. output 105 kW (143 PS)] mated to either the INVECS-III 6-speed Sport Mode CVT or a 5-speed manual transmission; a 2-liter turbocharged diesel engine [103 kW (140 PS)] mated to a 6-speed manual transmission; and a 1.5-liter DOHC MIVEC engine [80 kW (109PS)] mated to a 4-speed manual or a 5-speed automatic transmission. All the powertrains deliver responsive power and excellent environmental performance. The high-rigidity platform, used on the Outlander and Delica D:5*3, delivers outstanding crashworthiness; a revamped suspension underpins and supports high levels of handling and response together with safety performance.
- Features enhancing passive and impact safety include: SRS airbags (driver and front passenger airbags, driver knee airbag, side and curtain airbags); adaptive front lighting (AFS) that improves the driver's field of vision at night; and rain-sensitive auto wipers.
- The European Lancer's utility and convenience specification includes a Rockford Fosgate premium sound system, giving superior sound reproduction, as well as with paddle shifters that allow the driver to change gear without taking his hand off the steering wheel. Standard on all models is Mitsubishi Motors Cocochi interior that includes a pollen-removing air filter in its occupant-friendly specification.

*3 Only available in Japan

2. MITSUBISHI Concept-cX product features
- The MITSUBISHI Concept-cX is a compact car that creates a new SUV/sports hatchback crossover category; a crossover that stirs a sense of adventure to "cut a swathe" through the hustle and bustle of urban life. The design gives the exterior a purposeful and functional form using a dynamic wedge shape and large tires. The front visage combines the inverted-slant nose with trapezoidal grille that defines the new Mitsubishi Motors design identity and tailors this to the car's crossover pedigree to project an appearance that is aggressive and powerful. The interior uses a modern and sporty design that engenders a sense of expectation about the car's performance and melds this with a high level of comfort. By visually accenting the strength of the underlying frame structure and through the contrasting use of soft padding, the design creates an interior space that wraps its occupants in a protective and comfortable cocoon.
- The concept car uses a new high-output, high-efficiency 1.8-liter clean diesel engine, featuring a variable geometry (VG) turbocharger for optimum boost control and a diesel oxidation catalyst (DOC) with diesel particulate filter (DPF) in the exhaust system for compliance with Europe's Euro 5 emission standards. The power unit is mated to Mitsubishi's new Twin Clutch SST (Sport Shift Transmission) which delivers superior power transmission efficiency in a powertrain that realizes zippy performance with excellent fuel economy and low emissions.
- MITSUBISHI Concept-cX employs interior trim materials made from Mitsubishi's own Green Plastic - made from plant-based resins - in a step to stop global warming and slow the depletion of oil reserves.
- In its packaging MITSUBISHI Concept-cX 's 4100 mm compact body makes for easy maneuverability around town and the high driving position improves visibility and brings the easy drivability expected of a SUV. Utility is enhanced with the split tailgate already well received on the Outlander for the way it facilitates loading and unloading of luggage. In the performance department, Concept-cX also uses Mitsubishi's electronically-controlled 4WD system and large 225/45R19 tires to deliver outstanding handling performance and stability both on tarmac and off-road.

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Friday, August 24, 2007

Galant Fortis production launch [JP]

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Mitsubishi Motors launches Galant Fortis* - new style sedan

Galant Fortis

Galant Fortis TV Commercial. Right-click and hit "Play" to see the video.

Tokyo 23 August 2007 — Mitsubishi Motors Corporation announces the market launch of the Galant Fortis*1, a new style sedan, at affiliated dealerships throughout Japan today. Powered by a 2.0-liter engine, two- and four-wheel drive Galant Fortis models carry a price tag ranging from 1,785,000 yen to 2,436,000 yen. (SUPER EXCEED and SUPER EXCEED NAVI PACKAGE trim levels are due to go on sale in late October.) Galant Fortis is the first new sedan introduced by the company in Japan in seven years.

Galant Fortis has been developed to a product concept that called for "a global sporty sedan that delivers high and well-balanced levels of safety, comfort and environmental performance." Development was aimed to create a new sedan distinguished by: a design that immediately identifies it as a Mitsubishi Motors sedan and gives expression to the feel, the purposefulness and the stable road stance associated with the sedan body style; and by a quality of handling and response and the particular flavor of ride that define the Mitsubishi Motors brand. Principal product features are as follows:

Galant Fortis achieves a global standard in living space with a wider and taller body without any undue stretching of overall length. With its wider track the packaging reconciles the requirements of stable handling and response with its excellent maneuverability that stems from a minimum turning radius of 5.0 m.

- The exterior design creates a body with vibrant looks and a strong road presence using proportions comprising a large cabin wrapped in sporty, wide-stance styling and by combining the Mitsubishi Motors sedan's hallmark inverted-slant nose with a trapezoidal grille. (Galant Fortis is the first model to employ the "new face" front visage that establishes the design identity of Mitsubishi Motors sedans to be introduced in future.)

- The powertrain uses a new 2.0-liter DOHC MIVEC aluminum block engine, which earns a 4-star rating for emission levels 75% below those required by Japan's 2005 Emissions Standards, mated to Mitsubishi's INVECS-III 6-speed Sport Mode CVT that delivers responsive power transmission while returning excellent fuel economy. A high-rigidity platform with excellent impact safety performance and a revamped suspension underpin and support high levels of handling and response and safety performance.

- Features enhancing passive and impact safety include a 7-airbag SRS system (driver and front passenger airbags, driver knee airbag, side and curtain airbags); adaptive front lighting (AFS) that improves the driver's field of vision at night; and rain-sensitive auto wipers.

- The Galant Fortis series is available with a Rockford Fosgate premium sound system giving superior sound reproduction as well as paddle shifters that allow the driver to shift gears without taking his hand off the steering wheel. Standard on all models is Mitsubishi Motors cocochi-interior*2 that includes a deodorizing clean air filter and odor-eating head lining.

*1 Lancer in some markets
*2 Cocochi is a pun on the Japanese word for "cozy"

I. Galant Fortis walkaround

1. Trim level lineup
The Galant Fortis series comes in three major trim levels distinguished by external appearance and interior trim: EXCEED, SUPER EXCEED and SPORT. The SUPER EXCEED and SPORT trim levels are also available in NAVI PACKAGE versions which come with HDD navigation, rearview camera and other advanced features.

- EXCEED: Entry grade with full-functionality and comprehensive convenience and amenity specifications.

- SUPER EXCEED - Uptown exterior and interior looks provided by: classy chrome parts (front under grille, headlight and trunk lid moldings); 16-inch alloy road wheels; leather/Granlux*3 seat upholstery; wood grain ornamentation panels; exclusive-design floor console; and high-contrast instrumentation.
*3 A suede-look artificial leather made by Seiren Co., Ltd.

- SPORT - Sporty bias with following as standard: Front and side airdams, 18-inch alloy road wheels and HID lights and front fog lamps that tweak up its aggressive looks; Sport suspension; paddle shifters; adaptive front lighting (AFS); cruise control; and steering wheel remote audio controls.

2. Design

(1) Exterior
- To a theme of "achieving a neat balance between comfort and safety levels and a design distinguished by sporty lines," we have created a roomy interior space supported by a wide stance and wrapped in sporty exterior styling that accents the fender flares. We have achieved the high design quality sought in a sedan by giving painstaking attention to the detailing and to achieving a pleasing contrast between its muscular surfaces and edgy character line.

- Galant Fortis is the first model to adopt the new Mitsubishi Motors sedan design identity in its front visage, distinguishing it immediately as a Mitsubishi sedan. The inverted-slant nose, traditional to Mitsubishi Motors sedans and incorporating a leisurely flowing engine hood line with good pedestrian protection, is combined with a trapezoidal grille to give the front end a dynamic and forcefully progressive appearance.

- The edgy treatment of the rear end and the high location of the rear combination lights create a stylish design that also makes the vehicle more visible to following cars.
- The Galant Fortis series is available in a selection of eight body colors, including Aqua Metallic and Black Mica, all designed to express beauty and strength. (White Pearl costs an extra 31,500 yen, tax inclusive.)

(2) Interior
- Development of an interior followed a theme of "Creating the ideal marriage between vehicle operating functions and a comfortable interior space." The bowed dashboard creates a sense of roominess while the detailing is designed for optimum driver operability, visibility and viewability. The use of silver accents in the instrumentation, climate controls and steering wheel enhances the sporty and uptown look to the interior.

- Galant Fortis uses sculpted front seats with side supports and cushioning designed for optimum location and support while the rear seat uses large cushions that engender a sense of being comfortably cocooned. EXCEED and SPORT employ suede knit seat upholstery keyed to the interior color. SUPER EXCEED uses a classy combination of bitter-brown real and artificial leather.

- The Galant Fortis series comes in two interior color schemes: a sporty black monotone and a classy and relaxing black/beige two-tone (SPORT is only available in a black monotone). Accent panels are silver on EXCEED, wood grain and silver pin molding on SUPER EXCEED and a geometric pattern on SPORT.

3. Powertrain
- The Galant Fortis series is powered by a new compact and lightweight 4-cylinder 16-valve DOHC unit, with die-cast aluminum cylinder block and MIVEC variable valve lift and timing on both exhaust and inlet valves, which delivers superior emissions and mileage performance. All models in the series earn a 4-star rating for emission levels that are 75% below those required under Japan's 2005 Emissions Standards and return mileage that meets the 2010 fuel economy standards.

- The engine is mated to Mitsubishi's INVECS-III CVT transmission that optimally matches shift points to engine speed at all times to deliver responsive and smooth acceleration while returning excellent fuel economy. CVT transmission SPORT models come standard with paddle shifters that allow the driver to shift manually without taking a hand off the wheel. SPORT is also offered with a 5-speed manual transmission (2WD models only).

- 4WD models use the electronically-controlled 4WD system well-proven on Outlander and Delica:D5 which splits torque feed to the front and rear wheels as required to match different driving conditions. A dial selector allows the driver to switch between three drive modes: 2WD, 4WD AUTO and 4WD LOCK.

4. Chassis
- Galant Fortis uses the MacPherson strut front and multi-link rear suspension arrangement well-received on the Outlander and Delica:D5. Standard on SPORT, and a factory-fitted option on SUPER EXCEED, is a sports suspension tuned to deliver optimum roll stiffness.

- SPORT models ride as standard on 18-inch 10-spoke lightweight high-rigidity alloy road wheels shod with 215/45R18 tires (a factory-fitted option on SUPER EXCEED).

- Available as a factory-fitted option on all 2WD Galant Fortis models, active stability control (ASC) operates to prevent the vehicle from sliding on slippery surfaces as a result of sudden steering inputs.

- Belying its size classification, the Galant Fortis series boasts outstanding maneuverability with a class-topping minimum turning radius of 5.0 meters.

5. Interior trim / Utility
- Galant Fortis provides a roomy and relaxing interior space thanks to its long 2,635 mm wheelbase and wide 1,530 mm track.

- The floor console box has a pocket tissue holder on the underside of the lid. SUPER EXCEED models are fitted with their own large floor console box that also provides a penholder and small tray.

- The 60:40-split tumble-fold rear seats allow longer items to be carried and use a folding central armrest with cup holders.

- All models are available as a factory-fitted option with a keyless operating system that allows the driver to lock or unlock the doors and to start or stop the engine without having to take the remote unit out of pocket or handbag.

- Standard on all models is Mitsubishi Motors ETACS (Electric Time and Alarm Control System) system that controls the operating environment for the comfort flasher, very handy when changing lanes, the headlight auto-off and other electronic systems fitted to Galant Fortis.

- The Galant Fortis series offers a very clean and comfortable interior space through the use of a deodorizing clean air filter and odor-eating head lining that work together to reduce and suppress body odor, cigarette smoke and volatile organic compounds (VOC).

- The windshield and front door windows use solar control glass to reduce penetration of the ultra-violet radiation that causes sunburn.

6. Audio/Navigation
- Standard on NAVI PACKAGE trim levels is the Mitsubishi Motors Communication System (MMCS) which comprises a 30Gb hard disk drive audio/navigation system with 7-inch LCD screen, 2,000-title music server and ultra-fast route search.

- Available as a factory-fitted option on NAVI PACKAGE trim levels is the Rockford Fosgate premium sound system that was well received on the Outlander and Delica:D5. The system uses a 650-Watt amplifier and nine speakers to deliver awesome high-fidelity sound reproduction assisted by the use of acoustic and damping material to seal off openings inside the doors and turn them into speaker boxes.

7. Peace-of-mind safety specification
- SPORT comes standard with an adaptive front lighting system (AFS) in which auxiliary lights turn in the same direction as the steering wheel to increase the area of road illuminated and improve driver visibility at night. AFS is available as a factory-fitted option on other models.

- Rain-sensitive auto wipers that adjust wipe speed and interval to rain intensity and auto light control that monitors the intensity of peripheral light and turns the headlights on or off accordingly are factory-fitted options on all models.

- Standard on NAVI PACKAGE models is a rearview camera fitted to the trunk lid that feeds a picture of the area behind the vehicle to the navigation system display.

- All models come standard with an engine immobilizer and security alarm to deter theft.

- All models come standard with front occupant SRS dual-stage airbags which are deployed at one of two inflation pressures depending on the speed of the impact to provide the optimum restraining force and with the driver SRS knee airbag used on the Delica:D5. SRS side and curtain airbags are available as factory-fitted options on all models.

- The front seats are designed to mitigate injury to the neck while energy-absorbing trim is used to protect occupants from head injuries.

- The engine hood, front fenders and front bumper all employ impact energy-absorbing structures to reduce injury to and protect pedestrians.

*"Galant Fortis" is marketed as "Lancer" in other global markets

-Mitsubishi Motors

Monday, August 13, 2007

"Time to Rally" with Mitsubishi

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Mitsubishi Motors Announces Integrated Rally-Themed Advertising Campaign to Support Nationwide Sales Event
The Mitsubishi Time to Rally Campaign Draws on Automakers Storied Rally Racing Success and Heritage

August 13, 2007 -- CYPRESS, Calif. --
Mitsubishi Motors North America (MMNA), today announced it will launch an integrated national advertising campaign to support its entire vehicle line-up at dealerships nationwide on August 14. The campaign and associated sales event, billed "The Mitsubishi Time to Rally Event," centers on the automakers storied roots and successful history in rally racing, including its 12 wins at the Dakar Rally - the most of any automaker in the world.

The campaign includes ads on national cable television, national sports programming and spot market TV, along with radio, online and dealership point-of-purchase (POP) components. Mitsubishi's national advertising agency, BBDO, leads the development of broadcast and print with Organic Inc. handling online components.

Television spots will include a new rally-inspired event logo and a limited time retail call-to-action highlighting special sales incentives offered on all Mitsubishi vehicles, airing in target markets on August 14. Taggable radio commercials will also be made available to Mitsubishi dealers to order and air in their local market. These fun and impactful commercials will feature Mitsubishi's signature voice-over talent Todd Sussman as his famous "Man From Mitsubishi" character.

The MMNA Website home page, located at, will be freshly designed to greet consumers with a high-energy animated opening featuring Mitsubishi's three core model vehicles, the 2007 Outlander compact SUV, 2008 Lancer compact sport sedan and 2008 Eclipse sport coupe. Images of the vehicles will slide onto the screen to the message "Time to Rally". The animation ends with an iconic shot of the entire vehicle line-up underscored by the event logo. Once consumers click this image, they are taken to a new "Special Offers" page, which highlights the incredible array of incentive offers available on each of the vehicles. Additionally, all current Mitsubishi Motors online banner ads will be updated to reinforce event messaging during the campaign.

Mitsubishi also will provide dealers with an assortment of promotional POP materials, including campaign-themed outdoor banners, window clings and car toppers. Dealers will receive a blast email template to promote the sales event directly to customers, and a co-op program has been developed to support dealers in their purchase of additional promotional items such as tents, balloons, inflatables and banners in order to create a true event atmosphere at the dealership.

"The decades of excitement Mitsubishi has created in the world of rally racing makes this the perfect theme to showcase one of the most exciting sales incentive programs we have offered customers in some time" said Dan Kuhnert, executive vice president of sales and marketing at MMNA. "We're confident our 'Time to Rally' campaign captures the excitement that is uniquely Mitsubishi."

Mitsubishi Motors and its Glorious Rally Heritage:

Friday, August 10, 2007

All-New Subaru Impreza WRC Concept

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Fuji Heavy Industries Unveils New Subaru Vehicles at the 62nd Frankfurt Motor Show

Tokyo, August 9, 2007 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced the major features of its Subaru exhibit at the 62nd International Motor Show (IAA), which will be held in Frankfurt am Main from September 15 through 23, 2007 (press days are September 11 and 12). Highlights of the Subaru booth this year will be three new models soon to be introduced in many European countries, as well as the Subaru WRC Concept.

FHI will hold a press conference at the Subaru booth at 14:00 September 11. Masatsugu Nagato, FHI’s Director, Executive Vice President in charge of European markets, and Petter Solberg, a Subaru World Rally Team (SWRT) driver, will be present to speak with the media.

Major Exhibits

Subaru Impreza

Subaru Impreza

► Subaru Impreza
FHI debuts the third-generation Impreza for the European market. Developed around the concept of new and more refined designs for comfort, the Impreza will be fitted with either the 1.5-liter or the 2.0-liter engine, both of which feature Subaru Symmetrical AWD.

Subaru Tribeca

Subaru Tribeca

► Subaru Tribeca
With new exterior designs featuring substantial changes to its front, the new Tribeca, always advancing the concept of a progressive SUV, has been greatly improved. Incorporating a newly designed horizontally opposed engine, the Tribeca has skillfully combined outstanding driving performance and sophisticated styling.

► Subaru Justy
The new Justy is positioned as an entry-level car in Subaru’s lineup. While offering superb maneuverability and cabin roominess, the new Justy boasts exceptional fuel economy and low emission levels. The new Justy will be supplied by Daihatsu Motor Co., Ltd., under an original equipment manufacturing (OEM) agreement with FHI.

Subaru WRC Concept

Subaru WRC Concept

► Subaru WRC Concept
The Concept Car, based on the new Impreza, conjures up images of future styling trends for a world rally car.

► Other displays
FHI will exhibit its horizontally opposed diesel engine, the Subaru Boxer Turbo Diesel, which FHI plans to introduce in Europe in 2008. Also on display is the Subaru R1e, an electric vehicle already in use in Japan, shown as an example of FHI’s commitment to developing environmentally friendly technologies.

-FHI, Subaru

Thursday, August 9, 2007

Mitsubishi L200 "Triton" Raging Bull Special Edition [UK]

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6 August 2007

Mitsubishi L200 "Triton" Raging Bull Special Edition for the UK Market

Mitsubishi Motors UK has joined forces with England rugby captain Phil Vickery, and Raging Bull Limited, to launch a special edition L200 pick-up. Badged the L200 Raging Bull to tie in with Vickery’s exclusive performance clothing company, the new model comes with £2,000 worth of extras for free.

Only available in vibrant Aztec Red and as a Double Cab vehicle, the L200 Raging Bull includes a number of unique features. Most obvious is the dramatic Raging Bull motif at the base of the driver and passenger doors. It’s also stitched into the back support of the leather front seats, and stamped into the front door entry guards.

The front is defined by striking chrome resin guard inserts and a stunning chromed sports grille, flanked by stainless steel headlamp and indicator bezels. At the rear is a stylish step bumper to aid entry into the load bed, and rear stainless steel lamp bezels. The L200 Raging Bull is fitted with functional load liner – made of durable ribbed black plastic – with an integrated and lockable storage box against the cab’s rear bulkhead.

Interior features that are standard on the L200 Raging Bull include Trafficmaster’s award-winning Smartnav navigation system with integrated dashboard touch screen.

The L200 Raging Bull is based on the Warrior model, which means equipment levels are already high. Externally there are stainless steel sidesteps, chromed door handles, graphite grey wheel arch extensions and 17-inch alloys. Inside owners benefit from climate control air-conditioning, leather steering wheel and shift knobs, privacy glass and a six-speaker audio system.

Power comes from the L200’s acclaimed 2.5-litre 136PS DI-D common-rail diesel engine. It’s linked to a Super Select 4WD system via a five-speed manual gearbox, and comes with Mitsubishi Active Stability and Traction Control (M-ASTC). The L200 Raging Bull is also available with a four-speed automatic transmission.

Vickery commented: “The L200 is powerful, tough and rugged, yet great to look at. The synergy between the L200, rugby and Raging Bull’s performance clothing makes great sense. Combining style, action and attention to detail, we see great potential in partnering with Mitsubishi as we introduce our new ranges of sports and leisure clothing, later this year.”
“We are delighted to be associated with Phil Vickery and his Raging Bull company,” said Managing Director of Mitsubishi Motors UK, Jim Tyrrell. “Mitsubishi has long been associated with active sports, in particular with rugby. The L200 is a perfect vehicle for this association, being tough and versatile with rugged good looks, just like Phil!”

The L200 Raging Bull costs just £19,249. That’s £2,000 more than the standard Warrior, but with almost £4,000 worth of extras included it represents excellent value for money. There will be an initial batch of 500 units.