Tuesday, March 5, 2013

Two New Concept Vehicles Reveal Future Direction for Mitsubishi Motors at the 2013 Geneva International Motor Show

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Two New Concept Vehicles Reveal Future Direction for Mitsubishi Motors at the 2013 Geneva International Motor Show
- Vision for future embodied by diesel-hybrid pickup and next-generation all-electric compact -
TOKYO, March 5, 2013 - Mitsubishi Motors Corporation (MMC) unveiled the MITSUBISHI Concept GR-HEV*1 and the MITSUBISHI Concept CA-MiEV*2 concept models at the 83rd Geneva International Motor Show*3 today. In addition to the world debut of these two concept models, which embody MMC's unique next-generation advanced technology known as @earth TECHNOLOGY, MMC will put on display a total of 15 models (nine on press day), including the Space Star (Mirage in other markets), which launched in European markets this February, as well as the Outlander PHEV, which is scheduled for sequential release starting this July.

With the theme of driving pleasure towards a sustainable future for everyone, MMC has pushed ahead on automobile manufacturing that aims to contribute to environmental responsibility, deliver driving pleasure, and provide toughness and safety, under MMC's tagline Drive@earth. @earth TECHNOLOGY expresses MMC's next-generation advanced technologies that achieve the intent behind Drive@earth. 

These technologies include:
       -            MMC's electric vehicle (EV)*4 technology
       -            Technologies to reduce fuel consumption (high-fuel efficiency gasoline engines, "clean diesel")
       -            MMC's traditional 4WD technology and integrated vehicle dynamics control systems
       -            S-AWC (Super All-Wheel Control, which provides a balance between driving stability and ultimate driving pleasure)
       -            RISE (Reinforced Impact Safety Evolution) enhanced collision-safety body,
       -            Advanced preventative safety technologies such as ACC, FCM, LDW*5,

All provide support for safe and comfortable driving. MMC will use @earth TECHNOLOGY tagline around the world.

The MITSUBISHI Concept GR-HEV and the MITSUBISHI Concept CA-MiEV, which will be presented at the Geneva International Motor Show, represent the embodiment of @earth TECHNOLOGY.



*1:     GR: Grand Runner. Represents powerful driving through grand and magnificent lands with advanced technology.
*2:     CA: Compact and Advanced technology - the combination of advanced EV technology and next-generation compact packaging.
*3:     For more information, please visit www.salon-auto.ch/en/ (English).
*4:     Including plug-in hybrid electric vehicles (PHEV) and other electric-powered vehicles.
*5:     ACC: Adaptive Cruise Control System, which enables the maintenance of a safe distance from the preceding vehicle even when traffic is congested; FCM: Forward Collision Mitigation System, which provides support for mitigating damage or avoiding collisions through the automatic braking, enabled when the distance with the preceding car shrinks suddenly; LDW: Lane Departure Warning System, which draws the attention of the driver through an alarm when the vehicle appears to be deviating from its lane while driving.

Sunday, March 3, 2013

MITSUBISHI Concept G4 Compact Sedan Concept Car to Be Unveiled at 34th Bangkok International Motor Show

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MITSUBISHI Concept G4 Compact Sedan Concept Car to Be Unveiled at 34th Bangkok International Motor Show
Tokyo, March 4 2013 - Mitsubishi Motors (Thailand) Co., Ltd. (MMTh), Mitsubishi Motors Corporation's (MMC) exclusive producer and distributor in Thailand, will present the global debut of the MITSUBISHI Concept G4*1 concept model for a new-generation compact sedan its world debut at the 34th Bangkok International Motor Show*2 from March 25 through April 7.

In a lineup of 23 concept and Thai-built models on the MMTh booth, the MITSUBISHI Concept G4 will be joined by the MITSUBISHI Concept GR-HEV*3, an FR*4 sport utility truck powered by a diesel-hybrid drivetrain. Thailand-built production models on display will include the Mirage global compact car, which has been a hot seller in Thailand, the Lancer EX mid-size sedan, Triton pickup and Pajero Sport SUV.

*1: Global 4-door sedan.
*2: For more information please visit http://www.grandprixgroup.com/motorshow/Default2.aspx
*3: Grand Runner. The vision of a new SUT speeding across vast and majestic terrain driven by advanced technology.
*4: Front engine Rear wheel drive.


1. MITSUBISHI Concept G4
The MITSUBISHI Concept G4 is a concept model for a new compact sedan which MMC plans to roll out globally. The MITSUBISHI Concept G4 uses a high-clarity brilliant-cut diamond motif in the design of the front grill, headlamps and rear combination lamps to create a frontal visage with a commanding presence and a tail end which leaves a sharp impression as it drives off into the distance.
The MITSUBISHI Concept G4 carries next-generation compact sedan styling featuring

    a short nose which delivers an outstanding forward field of view and superior maneuverability,
    graceful and flowing side proportions which balances interior space among the most generous in its class with very sleek aerodynamics, and
    a dynamic character line which kicks up towards the rear.

The MITSUBISHI Concept G4 achieves fuel efficiency that is among the best in its class as its RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel - is powered by a lightweight and compact 1.2-liter MIVEC engine mated to a CVT with sub-geartrain in addition to uncompromising weight reduction throughout.

The MITSUBISHI Concept G4 delivers driving pleasure thanks to the agile and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling/stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.