Friday, December 28, 2012

Mitsubishi Motors to Launch Clean Diesel Minivan Next Month

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Mitsubishi Motors to Launch Clean Diesel Minivan Next Month
Dec. 27, 2012

Mitsubishi Motors Corp. said Wednesday it will start sales in Japan of the Delica D:5 minivan with a clean diesel engine on Jan. 11, 2013.

The new minivan has a powerful performance and features a newly developed exhaust gas cleanup technology, according to the major Japanese automaker. It will be priced at between 3,419,000 yen and 3,934,000 yen.

The company targets monthly sales of 700 units for the current business year ending in March.

Aiming to expand its lineup of environmentally friendly vehicles, Mitsubishi Motors also said it will launch on Jan. 24 a plug-in hybrid model of the Outlander sport-utility vehicle that can be charged from a household power source.

The Outlander PHEV will come with a 100-volt electricity supply system for use as an emergency power source. Prices will range from 3,324,000 yen to 4,297,000 yen.

Also, Mitsubishi Motors will launch a new electric commercial minivehicle on Jan. 17. The Minicab-MiEV Truck will sell for 1,858,000 yen to 1,910,500 yen.

Wednesday, December 26, 2012

The New Mitsubishi Outlander PHEV (Plug-in Hybrid EV) to go on Sale in Japan

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The New Mitsubishi Outlander PHEV (Plug-in Hybrid EV) to go on Sale in Japan

TOKYO, December 26, 2012 - Mitsubishi Motors Corporation (MMC) announced today that the new Outlander PHEV will go on sale at dealerships throughout Japan from January 24, 2013. Powered by the Plug-in Hybrid EV System powertrain derived from MMC's lineup of electric vehicles (EVs), the Outlander PHEV will have a manufacturer's suggested retail price (MSRP) of ¥3,324,000 - ¥4,297,000 (including consumption tax). The Outlander PHEV qualifies for Japan's "eco-car" tax incentives*1 and the Ministry of Economy, Trade and Industry's "Subsidies for measures designed to promote introduction of clean energy vehicles" (maximum ¥430,000)*2, making the actual cost to the customer as low as ¥2,894,000.
*1: Japanese automobile acquisition tax and motor vehicle tonnage tax exemptions.
*2: For fiscal 2012, intending owners are eligible to receive a maximum subsidy of ¥430,000 on approval of an application submitted to the Next Generation Vehicle Promotion Center. However, this maximum can increase to ¥460,000 for Outlander PHEVs fitted with a quick-charging function (factory option).

World's first is a combination state-of-the-art technologies The world's first plug-in hybrid SUV, the Outlander PHEV represents a fusion of the EV technologies developed by MMC for models such as the i-MiEV, 4WD technologies honed in the Lancer Evolution, and SUV know-how gained from the Pajero (Montero or Shogun in some countries). The result is a groundbreaking new model that brings together the superior environmental performance and quietness of an EV, the stability and handling of a 4WD, and the practicality of an SUV, so that the driver can enjoy the benefits of:
>Environmentally-friendly all-electric operation for everyday use and mainly motor-powered hybrid operation for longer journey
>Outstanding motive performance from its Twin Motor 4WD System
>Unique functionality made possible by the high-capacity battery, including 100V AC power supply capable of delivering up to 1,500W of electricity*3 as an external power source and Battery Charge Mode which allows the battery to be charged by the engine either when stationary or on the move

*3. 100V AC power supply (1,500 W) is available as a factory option.

Tuesday, December 4, 2012

Mitsubishi Motors Corporation Commences Shipment of Russian-produced All-new Outlander SUV

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Tokyo, December 04, 2012

Mitsubishi Motors Corporation Commences Shipment of
Russian-produced All-new Outlander SUV

Tokyo, December 4, 2012 - Mitsubishi Motors Corporation (MMC) announced that it has commenced shipment of the all-new Outlander SUV assembled at PCMA Rus*1 from December 3.

The all-new Outlander was first released to the Russian market in July of this year, being exported from Japan. The model has already been a great hit in Russia, and it is expected that the local production that will be available at PCMA Rus will enable MMC to more efficiently bring new Outlanders to a rapidly growing customer base.

The PCMA Rus plant was opened in April 2010 and had been producing the Peugeot and Citroën brand C-segment models and SUVs, as well as the previous generation Outlander. In July of this year, full-scale production commenced first with the Peugeot 408, a Peugeot brand C-segment model. This was followed by full-scale assembly of MMC's all-new Outlander which began in November. In 2013, a Citroën brand model will be brought to full-scale production, followed by production of MMC's Pajero Sport.

*1: An assembly plant owned by both PSA Peugeot Citroën (70%) and MMC (30%) located in the Kaluga region, 180km southwest of Moscow.

Monday, August 13, 2012

Wednesday, August 1, 2012

Mitsubishi Motors to Launch New Mirage Global Compact in Japan

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Mitsubishi Motors to Launch New Mirage Global Compact in Japan
- At 27.2 km/liter, the most fuel-efficient registered gasoline car in Japan -
2012 Mitsubishi Mirage

Tokyo, August 1, 2012 - Mitsubishi Motors Corporation (MMC) announced today that it will launch the all-new Mirage global compact car at dealerships throughout Japan on August 31, 2012 at an MSRP ranging from ¥998,000 to ¥1,288,000.

A Fuel-efficient and Affordable Compact for Everyone

The new Mirage is a global compact car developed on the concepts of high fuel efficiency, affordable and compact (easy to drive), the ideal characteristics sought in a compact, and which meets the needs both emerging countries as an entry-level car as well as advanced markets as an "eco-car." Following its debut in Thailand where the model is being produced, and rollouts in ASEAN countries and Japan, the Mirage will then be successively rolled out in Europe, Australia and other regions. The Mirage is the most fuel-efficient "eco-car" in Thailand; exceeding the requirements for the Thai government's "eco-car" classification which allows tax subsidies. This achievement has been well received by the Thai people; over 33,000 orders have already been received for the Mirage in Thailand as of the end of July.

Best Fuel Efficiency

In Japan, the new Mirage will be offered in three trim levels with all models coming with a powertrain mating a new 1.0-liter 3-cylinder MIVEC*1 engine to a new version of the INVECS-III*2 CVT transmission. M and G trim levels employ Eco Drive Assist which promotes smarter and more fuel-efficient driving. AS&G*3 idle-stop and other technologies applied, the M and G trim levels achieve fuel economy of 27.2 km/liter*4 and make the Mirage the most fuel efficient registered gasoline car*5 in Japan. This figure is well over 20% better than Japan's 2015 Fuel Efficiency Standards, which mean these trim levels qualify for the Japanese government's "eco-car" classification thus are exempt from acquisition tax and motor vehicle tax at the time of purchase. While not equipped with AS&G, the E trim level still benefits from its extensive weight reductions, reductions in running and air resistance and other refinements in basic vehicular engineering technologies to return fuel economy of 23.2 km/liter*4. This is 10% better than the 2015 standard which means this trim level also qualifies for 75% reductions in acquisition tax and motor vehicle weight tax at the time of purchase as an eco-car. MMC has been taking orders for the new Mirage since June 26 and it has already proved very popular with orders for over 5,000 units as of the end of July.

*1: Mitsubishi Innovate Valve timing Electronic Control system.
*2: Intelligent & Innovative Vehicle Electronic Control System. INVECS-III is a management system solely for CVTs.
*3: Auto Stop & Go
*4: Per the Japanese Ministry of Land, Infrastructure, Transport and Tourism's JC08 fuel-economy test cycle.
*5: Hybrid vehicles not included. As researched by Mitsubishi Motors at August 1, 2012.

Tuesday, July 17, 2012

Mitsubishi Begins Production of Outlander Sport [ASX | RVR] in the United States

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Mitsubishi Motors Begins Production of Outlander Sport in the United States

- North America-model only plant turned into global export hub -
Tokyo, July 17, 2012 - Mitsubishi Motors Corporation (MMC) announced the start of production of the Outlander Sport*1 compact crossover at Mitsubishi Motors North America's*2 (MMNA) plant in Normal, Illinois. A commemorative line-off ceremony was held at the plant.
*1: ASX or RVR in some markets.
*2: MMC's subsidiary and exclusive producer and distributor for the United States.

Change to Strategic Global Production and Export Hub
Up until recently, the Illinois plant had produced models designed specifically for the North American market, such as the Galant, Eclipse, Eclipse Spyder, and the Endeavor. Now MMC turns the plant global by having the plant produce the Outlander Sport instead – not only for North American market but versions for export to Russia, Central and South America, and the Middle East, making it new strategic global production and export hub.

Planned production capacity at the Illinois plant is about 50,000 units, and MMC is considering expanding it to 70,000 units in the future. As a global production and export hub, MMC plans keep it running at appropriate production levels.

Present at the line-off ceremony, MMC Managing Director Tetsuro Aikawa put the Illinois plant change in perspective: "Mitsubishi Motors is now moving forward with 'global' vehicles that satisfy the needs of many consumers worldwide. Through the diligence of every single worker at the Illinois plant, we plan to make great strides not only in the North American market, but in other markets outside of North America by producing and exporting the Outlander Sport. The continually-growing United States market is one of our most important markets, and this change to the plant marks our commitment to this market."

Core Global Strategic Vehicle
The Outlander Sport is a global strategic vehicle that is a core product in MMC's lineup made for increasing demand for smaller vehicles worldwide. First launched in Japan in February 2010 as the RVR, it was then introduced sequentially to countries all over the world. Over 250,000 units of Outlander Sport (including its ASX and RVR cousins) have been sold worldwide as of June 2012. Since its American debut in September 2010, the Outlander Sport is now MMC's top seller in the United States.

Monday, June 25, 2012

Mitsubishi Motor Philippines Collaborates with DOE and Meralco on i-MIEV Evaluation

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Mitsubishi Motor Philippines Collaborates with DOE and Meralco on i-MIEV Evaluation

Mitsubishi Motors Phils. Corp. (MMPC) is pleased to announce that an Electric Vehicle or EV Cooperation Agreement with the Department of Energy (DOE) and MERALCO is underway which mainly covers the use of Mitsubishi Motors’ zero emission electric car the i-MiEV (i-Mitsubishi innovative Electric Vehicle), for evaluation and demonstration purposes.  MMPC will be the first auto manufacturer to bring in a pure electric car in the country given that its principal Mitsubishi Motors Corporation is in the forefront of EV development.

This collaboration project will entail MMPC to lend demo cars of i-MiEV to both DOE and MERALCO for the purpose of studying EV’s behaviors and performance when utilized in Metro Manila in various conditions, and also examine the impact to power system when EV is charged.  The outcome of the evaluation will enhance the understanding of EV and determine the requirements of supporting charging infrastructure.  It will also be a preparatory step toward the possible future introduction and create greater public awareness of electric vehicles.
The ceremonial turnover was staged at the 2nd Electric Vehicle Summit 2012 wherein MMPC President and Chief Executive Officer, Mr. Hikosaburo Shibata presented to DOE Secretary Jose Almendras, and MERALCO President Manuel Pangilinan the first i-MiEV unit to be used under this EV Cooperation Agreement.  MMPC was also invited as a resource company in this EV Summit to provide an overview of Mitsubishi Motors EV business being in the forefront of EV development  

Mr. Hikosaburo Shibata said that “This collaboration project is just timely given the various challenges the automobile is facing today which includes environmental pollution, global warming and the rising cost and depletion of petroleum-based energy supplies.”  Shibata added that “We are pleased to be the first auto manufacturer in the Philippines to collaborate with DOE and MERALCO to evaluate the potential role of electric vehicles in the society and also addressing environment issues.”

The EV Summit is part of the continuous effort of the government, non-government organizations and private sectors on the promotion and development of green vehicles such as electric vehicles, in response to the significant environmental and economic demands.

Organizing this summit are the Department of Trade and Industry, Manila Economic and Cultural Office, Electric Vehicle Association of the Philippines, Meralco, Institute for Climate and Sustainable Cities and Partnership for Clean Air. This will be held on May 24 to 25, 2012 at the Meralco Multipurpose Hall.  The theme is “Mobilizing the Region in Electric Vehicle Promotion and Development.

About the i-MIEV

Launched by Mitsubishi Motors in 2009, the i-MiEV as the ultimate eco-car, a solution to the various challenges the automobile faces today including environmental pollution, global warming and the depletion of petroleum-based energy supplies. Aside from being environmentally friendly, the i-MiEV is also very economical since the cost per kilometer to drive the i-MiEV is one third of a comparable gasoline vehicle.  Cost per kilometer can drop of up to one ninth of that of gasoline depending on the cost of electricity.  Charging the i-Miev is very convenient since it can be charged anywhere with electric power source.  There are two ways of charging this car such as using a normal 220-volt outlet and a quick charger.  It takes about 7 hours to charge on a 220 volt and 30 minutes for the quick charger to charge up to 80% of battery capacity once the battery is almost empty.

 With its zero carbon dioxide tailpipe emissions and minimal well-to-wheel generation of carbon dioxide, the i-MiEV makes a valuable contribution to climate protection which also made it to be the recipient of the “Environment Special Grand Prize” at the 25th International Automobile festival in Paris.

To date, the i-MiEV is now selling in many countries and regions all over the world, including Japan, Europe, Hong Kong, Australia, Estonia and in the United States and Canada sales of i-MiEV started last year. In Japan, the i-MiEV has been in the market since July 2009 and it was later launched in Europe by the end of 2010.  Since then Mitsubishi Motors has sold around 4,000 units in Japan and has exported a total of over 10,000 units.   Mitsubishi Motors Corporation is collaborating with other countries like the Principality of Monaco, Iceland, Denmark, Singapore, Thailand and others in their efforts to popularize EVs.

Friday, June 22, 2012

Mitsubishi Motors Previews the New Outlander Plug-in Hybrid EV to Premiere at 2012 Paris Motor Show

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Mitsubishi Motors Previews the New Outlander Plug-in Hybrid EV to Premiere at 2012 Paris Motor Show

Mitsubishi Motors will continue to roll out its ambitious, global and green new product generation with a series of significant premieres. Highlight of this offensive will be the world introduction of the all-new Outlander Plug-in Hybrid EV at the forthcoming 2012 Paris Motor Show* (“Mondial de l’Automobile*).

New Frontier
Neither a mere adaptation of an existing Internal Combustion Engine (ICE)  - powered vehicle, nor a dedicated Plug-in Hybrid technology showcase, the New Outlander Plug-in Hybrid EV (or “PHEV”) will share its architecture with the soon-to-be-introduced New Outlander’s ICE versions – an engineering feat in itself.

As such, it will be the first mainstream car from a major manufacturer envisaged from the outset with built-in provisions for either ICE or PHEV powertrains.

Plug-in Hybrid EV
Adding to its credentials, the New Outlander PHEV will further distinguish itself:

Mitsubishi Motors’ first Plug-in Hybrid car, it will be an EV-based vehicle, relying on MMC’s extensive EV and electronic know-how, supplemented by a petrol engine when needed – a solution more suited to global markets than Diesel.

Making the best use of Mitsubishi’s renowned 4-Wheel-Drive expertise, it will also be the first permanent 4WD electric car in series production.

Long haul
The New Outlander PHEV unique drivetrain combination of front electric motor + rear electric motor + front traction/generator petrol engine will translate into a choice of three driving modes:

    Pure (Twin Motor 4WD EV)
    Series (Twin Motor 4WD - EV supported by generator)
    Parallel (ICE engine supported by Twin Motor 4WD).

When fitted to the New Outlander, the Mitsubishi Plug-in Hybrid system will allow for a long haul range and very low emissions similar to that of the Concept PX-MiEV II show car, i.e. a driving distance of over 800 km and a CO2 target below 50 g/km.

Whilst the New Outlander ICE will start its commercial career in Western & Eastern Europe in the fall of 2012, the Outlander Plug-in Hybrid EV will be retailed in Europe during the course of 2013.

Complementing this New Outlander family, Mitsubishi Motors will stage further premieres at the Paris Motor Show, aimed at a European audience and to be detailed at a later stage…

*Sept. 27th – Oct. 14th (

Friday, May 18, 2012

Mitsubishi Motors' 2012 Pikes Peak International Hill Climb Team and All-new All-electric Racecar Announced

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Mitsubishi Motors' 2012 Pikes Peak International Hill Climb Team and All-new All-electric Racecar Announced
- i-MiEV Evolution to tackle Pikes Peak -

Tokyo , May 18, 2012 - Mitsubishi Motors Corporation (MMC), will enter two all-electric vehicles (EVs) in the Electric Class of the legendary Pikes Peak International Hill Climb*1. MMC will be aiming for victory in the Electric Class with the i-MiEV Evolution, a specially-prepared competition version based on the i all-electric vehicle*2. MMC is also entering a regular production i in the event.

*1:Held annually in Colorado in the United States. 2012 edition to be held July 3 - 8.
*2:i-MiEV in other countries.

Enter the i-MiEV Evolution
The i-MiEV Evolution uses the same motor, drive battery and other major components as the production i and has been developed in cooperation with several partner companies including Meidensha Corporation and GS Yuasa Corporation. The i-MiEV Evolution has been developed to showcase MMC's advanced EV control and EV component technologies. MMC will use the technical knowhow garnered through the i-MiEV Evolution's development and usage for the development of future EV models with superior durability and reliability.

All-pro Team
Driving the i-MiEV Evolution in the Pikes Peak event and also serving as team manager will be Mr. Hiroshi Masuoka-the first Japanese driver to post consecutive overall victories in the Dakar Rally. The Mitsubishi i will be piloted by Ms. Beccy Gordon, a winner in the Score International Off-Road Racing Series.

i-MiEV Evolution

Mitsubishi i

1. Mitsubishi Motors 2012 Pikes Peak Challenge Team

2. Outline Description of Cars Entered for Pikes Peak

(1) i-MiEV Evolution
Developed for the Pikes Peak event, the i-MiEV Evolution basically uses the same motor, drive battery and other major components as the production i-MiEV fitted to a specially-designed racing-specific body which uses a tube-frame chassis and a carbon fiber cowl among other features designed to reduce weight and improve aerodynamic performance. Comprising a single motor driving the front and two motors driving the rear wheels, the car's four-wheel-drive system provides superior motive performance and handling.

(2) Mitsubishi i
For the Pikes Peak event the production Mitsubishi i has been modified using a more aerodynamic front bumper and fitted with roll bars and other safety equipment.

The Mitsubishi i went on sale on the west coast of the United States (in the states of California, Washington and Oregon) and in Hawaii in November 2011 with plans to expand sales to the whole of the country by June 2012. The i also went on sale in Canada as the i-MiEV in December 2011, marking its full-scale launch targeting corporate and individual customers in the North American market.

3. Driver Profiles

(1) Hiroshi Masuoka (Product Strategy Office, Mitsubishi Motors Corporation)

Hiroshi Masuoka began his Dakar Rally campaign in 1987 and became the first Japanese driver to post consecutive overall victories in the event when he won in 2002 and 2003.

Currently Masuoka works at Mitsubishi Motors where his many duties include vehicle development, the training of company test drivers and the running of test drive sessions and other events both in Japan and overseas.

Masuoka had the following to say before the event: "Given the tough driving conditions that Pikes Peak is known for, I'm really keen to show people the world over that electric vehicles are capable of gutsy motive performance and excellent handling in addition to their superior environmental performance."

(2) Beccy Gordon

Beccy Gordon is an American off-road racer. She grew up in a family in which her father, brother and sister have all been successful racing drivers, as is her husband today. Gordon herself is an experienced driver having raced in a wide spectrum of motor sports and she is also a motorsport spokesperson.

Gordon commented before the event: "I'm really happy to be able to drive the Mitsubishi i in the Pikes Peak race and am looking forward to giving it my best in an electric car, the type of vehicle that is set to become a major player in motor sports in future."
4. Partner Companies (20 in all, listed in alphabetical order)

    Advics Co., Ltd.
    Akebono Brake Industry Co., Ltd.
    Dunlop Goodyear Tires Ltd.
    Endless Advance Co., Ltd.
    Enkei Corporation
    GKN Driveline Japan Ltd.
    GS Yuasa Corporation
    Hitachi Automotive Systems, Ltd.
    HKS Co., Ltd.
    Meidensha Corporation
    Mikuni Corp.
    Mitsubishi Corporation
    Mitsubishi Electric Corporation
    Mitsubishi Motor Dealers Association
    NHK Spring Co., Ltd.
    Nippon Yusen Kabushiki Kaisha
    NTN Corporation
    Showa Corporation
    Toray Industries, Inc.
    Tsuchiya Co., Ltd.

Saturday, April 14, 2012

Off-Road Racer Beccy Gordon to Pilot 2012 Mitsubishi i in this year's Pikes Peak International Hill Climb

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Mitsubishi Motors North America, Inc. (MMNA) today announced that professional SCORE International off-road series race-winning driver Beccy Gordon will pilot the 100% electric-powered 2012 Mitsubishi i race car in this year's annual running of the legendary Pikes Peak International Hill Climb (PPIHC) on July 8.

Beccy Gordon comes from a family with a rich history in auto racing – brother Robby had a distinguished career in Indy, NASCAR and off-road racing; sister Robyn is the first woman to score an overall win in the Baja 1000; father Bob was a longtime combatant in off-road racing; and great-grandfather Huntley was an Indy car driver in the early 1900s. Beccy's husband, Ryan Hunter-Reay, is currently a driver for Andretti Autosport in the IZOD IndyCar Series.

"I'm really looking forward to driving the Mitsubishi i in the Pikes Peak Hill Climb competition this year," said Beccy. "I am very excited to be part of this challenge and also to drive a 100% electric-powered car since this type of vehicle will likely play a major role in both our daily transportation and motorsports in the future." 

Mitsubishi Motors will be entering a pair of 2012 Mitsubishi i racing cars in this year's Pikes Peak International Hill Climb event: an essentially stock version of the electric-powered 2012 Mitsubishi i (to be driven by Beccy Gordon) along with an advanced race-spec version of the electric vehicle (EV), the Mitsubishi i-MiEV Prototype (to be driven by two-time Paris-Dakar Rally champion, Hiroshi Masuoka).

The Mitsubishi i-MiEV Prototype race car features an enhanced Mitsubishi innovative Electric Vehicle (MiEV) electric motor, lithium-ion battery pack and braking system. Engineers and researchers from Mitsubishi Motors and numerous EV component and systems suppliers will be on hand to record and analyze data from both cars entered in the 2012 Pikes Peak event, using the challenging race as an important R-D exercise to further the advancement of the current Mitsubishi i production vehicle as well as for future EVs, Hybrids and Plug-in Hybrid Electric Vehicle (PHEV) models.

Wednesday, April 4, 2012

Mitsubishi Motors Unveils Enhanced 2013 Outlander Sport at 2012 New York International Auto Show

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Mitsubishi Motors North America, Inc. (MMNA) has unveiled an enhanced and improved 2013 Outlander Sport compact crossover utility vehicle (CUV) today at the 2012 New York International Auto Show.

Beginning in July, the 2013 Outlander Sport will be built in the United States at the company's advanced automobile manufacturing facility in America's heartland in Normal, Illinois. The updated, American-made Outlander Sport models produced here in the U.S will not only supply Mitsubishi dealers in the states but also be shipped to foreign markets.

With composed handling, a comfortable ride and roomy seating for 5 adults, this stylish crossover is currently the best-selling car in Mitsubishi Motors' North American model lineup.

The 2013 Outlander Sport features numerous design and feature improvements for the new model year:


    Front Fascia - Redesigned front bumper section; New grille styling; New fog lamp design.
    Rear Bumper - New rear bumper design.
    Side Sills - Side sills now black in color to match the lower sections of the redesigned front & rear bumpers.
    Handsome 18-in. alloy wheels now standard on all on all trim levels for the 2013 model.


    New interior fabrics; New chrome accent molding for the front doors; New All Wheel Control (AWC) push button switch.


    Revised rear multi-link suspension for improved handling and ride comfort.


    Enhanced Continuously-Variable Transmission (CVT) calibration for improved acceleration performance and smoother shift feeling.

Exterior Color Availability

    New hues White Pearl and Quick Silver join Laguna Blue, Labrador Black Pearl, Mercury Gray and Rally Red.

Fresh Face, Same Exceptional Value
The entire front fascia of the 2013 Outlander Sport has been completely made over versus last year's model. The signature pronounced, trapezoidal grille opening and recessed fog lamp housings are still present, but now feature a new, more simple and clean shape. Another appealing detail is the new chrome trim surrounding the outer perimeter of the recessed fog lamps.

Likewise, the rear fascia has been refreshed to complement the new look of the front fascia.

The highly-stylized front/rear fascia makeover - along with new black-colored side sills - enrich the Outlander Sport's already athletic-looking aesthetic demeanor, further separating Mitsubishi's compact crossover from its more mundane peers.

With an impressive EPA fuel mileage rating of 31 highway mpg, and the availability of either front- or all-wheel drive, the stylish 2013 Mitsubishi Outlander Sport is a compelling choice for young families or active individuals that combines the space and versatility of an SUV with the outstanding ride quality and improved fuel economy of an exceptionally engineered car.

Standard equipment on all Outlander Sport models includes stylish 18-in. alloy wheels; leather-wrapped steering wheel and shift knob; cruise control with steering wheel-mounted controls; Electric Power Steering (EPS); FUSE Handsfree Link System™ that allows voice-activated operation of an iPod® and a cell phone, remote keyless entry; eye-catching rear LED combination tail lamps; heated outside mirrors; steering wheel-mounted audio controls; and air conditioning with micron filter. Among the included safety features are driver knee airbag; Hill Start Assist (HSA); Active Stability Control (ASC); Traction Control Logic (TCL); anti-lock braking system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist; and an advanced front air bag SRS with passenger weight and driver's seat position sensors, front seat-mounted side-impact air bags, and curtain side air bags with roll-over sensors.

The top-flight SE version adds further luxuries such as a dynamic 6 speaker premium audio system with SiriusXM™ satellite radio with 3-months subscription service; heated front seats; one-touch Start/Stop (OSS) engine switch; climate control system with full-auto air conditioning; rain-sensing wipers; super-wide beam xenon head lights and FAST key passive entry system.

Wednesday, March 21, 2012

Mitsubishi Begins Sale of the Mirage in Thailand

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Mitsubishi Motors Corporation Begins Sale of the Mirage in Thailand
- JUMP 2013 strategy focusing on emerging markets comes alive -
2012 Mitsubishi Mirage

Bangkok, March 20, 2012-Mitsubishi Motors Corporation (MMC) announced it will sell its all-new Mirage "global compact car" in Thailand starting from March 28 today.

The Mirage is a "global compact car" developed under a revolutionary concept that fulfills the both the needs of incredibly-growing emerging markets as an entry-level car and eco-conscious advanced markets with its superior environmental performance. The Mirage will be made at a brand-new third factory at Mitsubishi Motors Thailand's (MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage will first be sold in Thailand, followed by ASEAN countries, Japan, Europe, then expand to other markets successively.

Mr. Osamu Masuko, President of MMC, noted just before a ceremony marking the event in Thailand "I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emissions just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Program, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world."

Thursday, March 15, 2012

2012 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK

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Mitsubishi Motors North America, Inc. (MMNA) has seen its eye-catching and versatile 2012 Mitsubishi Outlander Sport compact crossover vehicle named a "Top Safety Pick" by the non-profit vehicle research and crash test ratings agency, the Insurance Institute for Highway Safety (IIHS).
2012 Mitsubishi Outlander Sport SE

The Outlander Sport joins another popular Mitsubishi Motors vehicle offering - the 2012 Mitsubishi Lancer compact sport sedan (except Ralliart and Evolution) - in the elite company of production cars to achieve the Insurance Institute's highest marks for vehicle crash testing.

In order for a production vehicle to be named a "Top Safety Pick" by the Insurance Institute, a car must earn a "good" rating in the organization’s crash test analysis. The 2012 Mitsubishi Outlander Sport received a "good" test score in the following key areas of evaluation:

    Front impact crash testing
    Side impact crash testing
    Roof strength test results
    Rear crash protection/head restraint ratings

With a starting MSRP of only $18,795, the 2012 Mitsubishi Outlander Sport provides comfortable and roomy seating for five, is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 25 mpg city/31 mpg highway and features energy-saving technologies including Electronic Power Steering (EPS) and a specially-designed high-efficiency alternator. Available options include an advanced Continuously-Variable Transmission (CVT), panoramic glass roof, 9-speaker Rockford-Fosgate® premium audio system, HDD navigation system and Mitsubishi’s legendary All Wheel Control (AWC) all-wheel drive system.

Friday, March 9, 2012

Mitsubishi Motors to Launch MiEV Power BOX 1500 Watt Power Feeder for its Electric Vehicles

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Mitsubishi Motors to Launch MiEV Power BOX 1500 Watt Power Feeder for its Electric Vehicles

Tokyo, March 9, 2012 - Mitsubishi Motors Corporation (MMC) announced today that it will bring to market on April 27 the new MiEV power BOX power feeder which is capable of supplying large amounts of electrical power from an electric vehicle (EV). Supplied by a Mitsubishi Group affiliate, the MiEV power BOX will be offered as a dealer option for the company's i-MiEV *1 and MINICAB-MiEV EVs and will carry a manufacturer's recommended tax-inclusive price of \149,800.
*1: Mitsubishi innovative Electric Vehicle

The MiEV power BOX is an adapter that plugs into the i-MiEV or MINICAB-MiEV's quick charging connector and is capable of supplying up to 1500 watts of AC electricity from the power stored in the vehicle's drive battery. It has been designed mainly to power household electrical appliances either when away from home or in an emergency. When connected to a fully-charged 16.0 kWh battery-equipped model the MiEV power BOX can supply 1500 watts of power for between five and six hours, equivalent to the amount consumed by an average Japanese household in a single day.

Much attention is currently being focused on the storage capabilities of high capacity EV batteries as a power source for use in major disasters and other emergencies. This comes at a time when solar power, wind power, and other recyclable energy sources are being promoted and the near-future implementation of "smart grids" which will allow the more effective use of electrical power. More and more people are looking to the EV both in terms of its traditional role of addressing environmental issues and also as a means of addressing ever-growing pressures on the demand and supply of energy. To meet these expectations MMC is pushing forward research and development into related technologies, one of which is the MiEV power BOX.

Wednesday, February 29, 2012

Mitsubishi Motors to Enter i-MiEV Prototype in 2012 Pikes Peak International Hill Climb

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Mitsubishi Motors to Enter i-MiEV Prototype in 2012 Pikes Peak International Hill Climb

Tokyo , March 1, 2012 - Mitsubishi Motors Corporation (MMC) will enter the i-MiEV Prototype in the 2012 edition (July 8) of the legendary Pikes Peak International Hill Climb held annually in Colorado in the United States. The i-MiEV Prototype is a prototype based on MMC's all-electric i-MiEV model, the first 100% electric vehicle (EV) to go into mass production and is already on the road in Japan, Europe and North America, with plans to expand to other markets.

The i-MiEV Prototype is to be driven by Hiroshi Masuoka, in many parts of the world known as a legendary race driver whom during the course of decades of racing success took on the brutal Dakar Rally 21 times, winning it consecutively in 2002 and 2003, driving Mitsubishi Pajero and Pajero Evolution models respectively.

The i-MiEV Prototype will use the same EV components as the current production i-MiEV. MMC will use the data obtained through its participation in the event to enhance the durability and reliability of pure EVs and plug-in hybrid EVs which it will be bringing to market in the near future.
Hiroshi Masuoka

In addition to MMC's participation in the race, engineers from MMC's development division as well as from its partner manufacturers of batteries, motors and other EV components will be sent to the event to collaborate closer on the sharing of technology and knowhow for the purpose of further boosting MMC's EV development capabilities.

*     The Pikes Peak International Hill Climb is an annual automobile and motorcycle hill climb to the 4,300 meter summit of Pikes Peak in Colorado with entrants covering an elevation difference of almost 1,500 meters. First run in 1916 the hill climb is one of the oldest motor sport races in America. Atmospheric pressure, temperature, weather and other conditions vary significantly between the start and finish and this requires optimum tuning to ensure the vehicles produce their maximum performance all the way up.

Thursday, February 9, 2012

Mitsubishi Motors to Debut the New Outlander at the 2012 Geneva International Motor Show

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Mitsubishi Motors to Debut the New Outlander at the 2012 Geneva International Motor Show

Tokyo, February 9, 2012 - Mitsubishi Motors Corporation (MMC) will present the global debut of the all-new Outlander at the 82nd Geneva International Motor Show which runs from March 6 through March 18*. The new-generation Outlander was built to be eco-friendly and it accomplishes this as it returns fuel efficiency and CO2 emission levels that are among the best in its class. Also on display on the Mitsubishi Motors stand in a lineup of 13 models (8 on the first Press Day) will be the MiEV House, a model for a near-future "EV (electric vehicle) lifestyle" that maximizes household energy usage with the help of an EV, as well as the fast-selling ASX (RVR or Outlander Sport in some markets) and other models currently on sale in Europe.

*For more information, please visit (English)

In addition to its fuel efficiency and CO2 emission levels that are among the best in its class, other features distinguishing the new Outlander include enhanced levels of safety from the adoption of advanced safety technologies and a user-friendly interior that reflects pure quality.
The new Outlander will be launched first in Russia this summer, after which it will make its debut in European, Japanese, Oceania, Chinese and North American markets.
During fiscal 2012 Mitsubishi Motors will also be adding to its lineup an EV-based Outlander model which will use a plug-in hybrid system derived from MMC's already existing EV technology.

New Outlander
(show model)

1.New Outlander Product Features
(1)     Outstanding environmental performance with fuel consumption and CO2 emission levels that are among the best in its class
The European-market specification Outlander is offered with a choice of gasoline and diesel engines. Gasoline models are powered by the 4J11 2.0-liter in-line 4-cylinder SOHC MIVEC*1 engine which employs an all-new valvetrain. Diesel models use the 4N14 2.2-liter in-line 4-cylinder turbocharged MIVEC engine with a very low compression ratio of 14.9:1 that meets stringent European diesel emission regulations.
The diesel Outlander (2WD drivetrain, 4N14 engine with 6-speed manual transmission) will provide a superior level of environmental performance with target CO2 emissions of under 130 g/km*2 thanks to MMC's Auto Stop&Go idle-stop system and its lighter body that stems from optimization of the body structure, the use of high-tensile strength paneling and from improved aerodynamics. Furthermore, the new Outlander will be equipped with an "eco-friendly driving system" that notifies the driver when he or she is driving at maximum efficiency. With this system, the driver can choose to drive at maximum efficiency to enhance actual fuel consumption of the vehicle.

*1:     Mitsubishi Innovative Valve timing Electronic Control system (name for engines fitted with Mitsubishi Motors' variable valve timing system).
*2:     Target for European model that is subject to final homologation. Models for other countries may differ according to local homologation.

(2)     Enhanced levels of safety borne from advanced safety technologies
The new Outlander offers outstanding safety through the use of the following advanced safety technologies:

    FCM (Forward Collision Mitigation System): Detects obstacles on the road ahead of the car and automatically applies the brakes to prevent a collision.
    ACC (Adaptive Cruise Control System): Operates to maintain a safe distance between the car in front even at very low speeds experienced in heavy traffic congestion.
    LDW (Lane Departure Warning System): Functions to warn the driver that their vehicle is about to depart from its lane.

(3)     High-quality, user-friendly interior

    The new Outlander's interior expresses quality with the use of a glossy black instrument panel, the switches decorated with silver accents and the use of soft-touch dashboard trim material. The new Outlander also features easily-operable steering wheel controls together with high-resolution and easy-to-read instrument displays.
    The comfortable second- and third-row seats can be easily configured to provide a number of seating patterns and also a long luggage space with a flat floor.
    A power-operated tailgate facilitates loading and unloading.

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2012 Mitsubishi i (i-MiEV) Named #1 on American Council for an Energy-Efficient Economy (ACEEE) Annual “Greenest Vehicles” List [US]

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2012 Mitsubishi i Named #1 on American Council for an Energy-Efficient Economy (ACEEE) Annual “Greenest Vehicles” List

Cypress, California, February 8, 2012 – Mitsubishi Motors North America, Inc., (MMNA), and the 2012 Mitsubishi i – the Japanese auto manufacturer’s affordably-priced all-new 100% electric-powered vehicle (EV)  ̶  have taken the top spot on the coveted American Council for an Energy-Efficient Economy (ACEEE) 14th annual “Greenest Vehicles” list, a comprehensive environmental ranking for production vehicles.
2012 Mitsubishi i (i-MiEV)

The 2012 Mitsubishi i scored a 58 in the ACEEE’s ranking system – the highest Green Score ever achieved since the ACEEE “Greenest Vehicles” rankings began in 1998.

“Even taking into account the emissions generated from the electricity used to power the Mitsubishi i-MiEV, it still handily outscores other vehicles on the market today,” said ACEEE Lead Vehicle Analyst, Shruti Vaidyanathan.

According to the ACEEE, the cars that make up their “Greenest Vehicles” list are evaluated on a variety of criteria including tailpipe emissions, fuel consumption, and gas emissions that “contribute to climate change.” Additionally, starting with this year’s awards, the ACEEE made a number of changes to its vehicle evaluation methodology to more accurately estimate vehicles’ environmental impacts including improving emissions estimates in the vehicle manufacturing process as well as in the extraction of natural gas. 

“Earning a spot on the ‘Greenest’ list is proving to be a real challenge for automakers given the variety of technologies on the market and the proliferation of highly efficient conventional vehicles,” said Vaidyanathan. “Just using the latest technology does not guarantee a top spot.”

The “Greenest Vehicles” and “Greener Choices” lists appear in the ACEEE’s Green Book® Online. The Green Book® Online, according to the ACEEE, is an “annual ranking that highlights the environmental friendliness of vehicles in the United States.” Only the twelve highest-ranked vehicles by the ACEEE make it onto the organization’s “Greenest Vehicles” list.

Monday, February 6, 2012

MMC will not allocate a new model for NedCar from 2013 and beyond

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Mitsubishi Motors' Makes Decision on NedCar

Tokyo , February 6, 2012 – Mitsubishi Motors Corporation (MMC) announced it has made a decision that it will not allocate a new model at its subsidiary European production site Netherlands Car B.V. (NedCar) for production from 2013 and beyond.

NedCar currently produces Colt and Outlander models designated for sales in MMC's European market. However, in December 2010, MMC had made decisions regarding future treatment of NedCar's production operation. Specifically:

    To terminate the local production operation of Colt at the end of 2012.
    KD production of Outlander will be maintained until the end of 2012, but whether a replacement model to be allocated for production from 2013 and beyond or not is yet to be determined.
    To further examine measures which would enable production operation at NedCar to continue from 2013 and beyond.

Based on the decision, MMC, together with the stakeholders including NedCar management and its labor union, its work council, as well as the Dutch government, had proceeded until today examining measures for the continuation of production operation at NedCar.
However, due to the wildly fluctuating operating environment which automobile manufacturers currently face, MMC could not come up with a reasonable solution to utilize NedCar among MMC's global production operation structure and thus MMC has concluded it is not viable to allocate a new production model at NedCar.

Europe is and will continue to be an important market for MMC and production and delivery of models for Europe from Japan and Thailand will continue; thus MMC's model mix and after-service structure will not change at all.

The status of NedCar from 2013 and beyond is yet to be decided, and talks among those concerned are to commence from hereon.

Outline of Netherlands Car B. V.
1. Location:     Born, Limburg, the Netherlands
2. Capitalization:     EUR 250,012,000
3. Shareholder:     MMC group 100%
4. Board members:     Chairman & CEO: Mr. Tetsuro Miki
President & COO: Mr. Joost Govaarts
5. Number of employees:     approx. 1,500
6. Corporate history:

    Started as a three-way joint venture in 1991 through MMC, Volvo, and the Dutch government. MMC became the sole shareholder when it bought all the remaining shares from its partners in March of 2001.
    NedCar produced MMC's Carisma from 1995, then afterwards the Space Star. Currently it produces the European-market Colt and Outlander. Local parts procurement is 85% for the Colt, and 20% for the Outlander.
    NedCar has produced a cumulative 1.1 million MMC vehicles to the present time.

Wednesday, January 25, 2012

Mitsubishi to Commence Production and Sales of Outlander Sport in Indonesia

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Mitsubishi Motors to Commence Production and Sales of Outlander Sport in Indonesia

Tokyo, January 25, 2012 – Mitsubishi Motors Corporation (MMC) announced it will start local production and sales in Indonesia of its Outlander Sport* during the first half of fiscal year 2012. The Outlander Sport will be produced at P.T. Krama Yudha Ratu Motor Factory (KRM), MMC's consigned assembler in Indonesia, and will be sold through the sales network of P.T. Krama Yudha Tiga Berlian Motors (KTB), MMC's exclusive distributor for Indonesia.
* RVR or ASX in some markets
Outlander Sport
The announcement was made as a part of a future plan presented at the ceremony KTB held on January 25th, celebrating the achievement of two million units sold by the company. "Introduction of the Outlander Sport is going be the beginning of a new history for both KTB and MMC," MMC President Masuko said, during his visit to Jakarta.

Tuesday, January 24, 2012

Mitsubishi ASX: been upgraded in equipment and design [Germany]

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Mitsubishi ASX: been upgraded in equipment and design

    Special model ASX "35 years" with 1,000 € advantage
    Reversing camera allows easy parking
    Gasoline-trailer load increases - increased diesel variant in the range

Rüsselsheim, 24 January 2012. The Mitsubishi ASX has been a unique success story in the German market. From the compact crossover were here last year alone sold over 10,000 units. Now the model is generation of 2012. And Mitsubishi has the occasion the 35th anniversary of the brand in Germany also launched a special model, the ASX, "35 years". Other features, the design further enhanced and refined with technical details. Customer advantage: € 1000.

To 17-inch alloy wheels rolling the ASX, "35 years" in future be. Darkened privacy glass makes an elegant appearance, electrically folding exterior mirrors with LED turn signals are also part of the overall package. For even more comfort in the interior creates a seat heating for driver and front passenger. Worry-free parking and easy guarantees the standard rearview camera, the monitor is easily visible in the rearview mirror. Chrome rims at key controls also ensure an adequate look, as well as the titanium-look trim the cockpit.

Thursday, January 19, 2012

2013 Mitsubishi Outlander to be revealed at 2012 Geneva Auto Show

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For the first time, Mitsubishi Motors Corporation (MMC) has decided to select the most demanding European market as global launch pad for an all-new vehicle. Next March, the Geneva Motor Show will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car of substance that will reflect a gradual transformation in Mitsubishi’s design language.
2013 Mitsubishi Outlander

Next generation
This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC’s “Jump 2013” business plan for a greener and more global Mitsubishi. Fittingly, this complete family of cars / crossovers / SUVs will see a gradual transition to a re-focused design language.

A tradition of engineering
This re-focused design language, while still being formulated, is envisaged as an open design concept, meant to be flexible enough to suit specific vehicle requirements whilst staging Mitsubishi’s famous Three Diamond logo accordingly.  Refined yet assertive, this new engineering-driven look can be understood as the new expression of Mitsubishi’s near century old tradition of technology tailored for today’s world – the one that recently brought i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that will bring innovative proprietary PHEV technologies next year, based on MMC’s state-of-the-art electric vehicle know-how that led to i-MiEV, prior to other future significant breakthroughs…