Tuesday, May 21, 2013

2013 Mitsubishi Attrage [TH]

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Mitsubishi Motors Next-generation Global Compact Sedan to Be Launched in Thailand in July
Charming next-generation global sedan to be named Attrage

2013 Mitsubishi Attrage

Bangkok, May 21, 2013 - Mitsubishi Motors Corporation announced that its next-generation global compact sedan, to be named Attrage*1, will be launched in the Thai market this July. The Attrage qualifies for the Thai government's Eco-car Project*2 and will be produced at MMC subsidiary Mitsubishi Motors (Thailand) Co. Ltd.'s third factory at the Laem Chabang Industrial Estate in Chonburi province in Thailand.

*1: Contrived based on the English attractive
*2: Qualifications: fuel efficiency based on European calculation methods of at least 5L/100KM (20km/L) , meet EURO4 exhaust gas regulations, invest over THB5 billion into production in Thailand, and produce over 100,000 units per year after the fifth year of production.

Main Features
The Attrage will bring styling befitting a next-generation global compact sedan, featuring
-a short nose which delivers an outstanding forward field of view
-superior maneuverability with a class-leading minimum turning radius of 4.8 meters
-graceful and flowing side proportions which balance aerodynamics and interior space among the most generous in its class
-sleek aerodynamics, with a dynamic character line which kicks up towards the rear.


The Attrage is expected to achieve a fuel efficiency of 22 km/liter*3, among the best in its class, achieved with a combination of uncompromising weight reduction throughout and
-A lightweight RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel
-A lightweight and compact 1.2-liter MIVEC engine
-CVT with sub-geartrain or 5-speed manual
-Excellent aerodynamics providing a drag coefficient (CD) of 0.29, among the best in its class.

*3: Calculated based on NEDC (New European Driving Cycle)

The Attrage delivers driving pleasure thanks to agility and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling, stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.

Friday, May 17, 2013

2013 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+

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2013 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+

Mitsubishi Motors North America, Inc. (MMNA) is honored to learn that the company's best-selling model – the 2013 Mitsubishi Outlander Sport compact crossover vehicle – has today been named a 2013 "Top Safety Pick+" award winner by the Insurance Institute for Highway Safety (IIHS). The Outlander Sport's 2013 IIHS "Top Safety Pick+" award comes in addition to the two straight IIHS Top Safety Pick awards the handsome 5-passenger compact crossover has already received in 2012 and 2013.

The 2013 Mitsubishi Outlander Sport was one of only two vehicles in the Small SUV category named a "Top Safety Pick+" by the Insurance Institute for Highway Safety (IIHS) from a field of 13 vehicles.

The Insurance Institute for Highway Safety (IIHS) is now awarding the new "Top Safety Pick+" designation as its highest accolade for vehicles that offer superior crash protection. The 2013 Outlander Sport's "Top Safety Pick+" achievement indicates that it meets the tougher crash safety standards set forth by the non-profit vehicle research and crash test ratings agency that are now necessary to receive its highest accolade.

The Insurance Institute for Highway Safety (IIHS) rates vehicles as "good," "acceptable," "marginal" or "poor" based on performance in a moderate overlap frontal crash, small overlap frontal crash, side impact, rollover, plus evaluations of seat/head restraints for protection against neck injuries in rear impacts. The "Top Safety Pick+" requires a vehicle to score a "good" rating in at least four of the five tests and no less than an "acceptable" in the fifth test.

Added just last year, the small overlap test "replicates what happens when the front corner of the vehicle strikes another vehicle or object like a tree or utility pole," according to the IIHS. A full 25% of the front of the vehicle on the driver's side hits a 5-foot-tall barrier at 40 mph.

Two-thirds of the vehicles in the Small SUV category that were evaluated by the IIHS scored a lowly "poor" rating for vehicle structure.

The 2013 Mitsubishi Outlander Sport's exceptional IIHS "Top Safety Pick+" rating can be attributed to numerous advanced high-tech design features, particularly to a key safety technology engineered into every Mitsubishi Motors vehicle – Reinforced Impact Safety Evolution (RISE). RISE is Mitsubishi Motors' patented safety body construction system featuring integrated energy-absorbing crumple zones and engineered reinforcements strategically placed within the body/chassis that provide maximum protection to the vehicle's occupants in the event of an impact by absorbing and/or dispersing a great deal of this energy from the cabin.

With a starting MSRP of only $19,170, the 2013 Mitsubishi Outlander Sport is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 31 mpg highway and includes a long list of welcome standard features.

Sunday, May 12, 2013

Third place for the Mitsubishi Space Star

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Top placement for the Mitsubishi Space Star

Third place at the European Auto Bild Design Award 2013
Best Japanese car in its category
200,000 readers voted a total of 36 vehicles



Rüsselsheim, 10 May 2013. - Barely on the market, already a top ranking in a European design competition in the Auto Bild group. The Mitsubishi Space Star reached as the 3rd best Japanese automobile Place the design Award 2013 behind two European manufacturers.

Were a total of 36 vehicles in six categories to choose from. 200,000 readers of Auto Bild 15 issues of European family from certain. The Mitsubishi Space Star went into the category of small and compact cars at the start.

Mitsubishi contract with the German partners of the pretty little girl is available from just 8,990 euros. Base engine is a 1.0-liter engine with 52 kW (71 hp), the second variant is a 1.2 engine with 59 kW (80 hp). Both drives impress with outstanding fuel consumption and CO2 emissions: The smaller engine with start-stop system AS & G is satisfied in the combined EU cycle of 4.0 l/100 km, which corresponds to CO2 emissions of 92 g / km, the stronger variant with 4.3 l/100 km (100 g / km).

Friday, May 10, 2013

Mitsubishi Outlander receives the JNCAP 5 star award [JP]

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Mitsubishi Motors' Outlander Recognized as Fiscal Year 2012's Top Safety Performer among New Passenger Vehicles in Japan

Outlander sets new record for automobile safety



  



Tokyo, May 10, 2013 - Mitsubishi Motors Corporation (MMC) announced that its all-new Outlander received the Japan New Car Assessment Program (JNCAP) JNCAP Five Star Award in addition to the JNCAP First Prize, cementing the SUV as a leader in automobile safety.

JNCAP Awards Recognize High Performance in Safety Tests
The JNCAP Five Star Award is given to new automobiles introduced in during the Japanese  fiscal year that earn the maximum five star overall rating in the 2012 JNCAP crash safety evaluation tests conducted by Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) and National Agency for Automotive Safety and Victims' Aid (NASVA). The JNCAP First Prize is given to an automobile that achieves the highest ever score.

The JNCAP structure combines vehicle occupant protection and pedestrian protection performance during test collisions, evaluating overall safety of automobiles and assigning a grade from one (lowest) to five (highest) stars. The Outlander received the maximum five-star rating for achieving the highest level of safety for vehicle occupants as well as for pedestrians.

About Outlander
The all-new Outlander was released in Japan in October 2012. It is fitted with a combination of several advanced safety features, including:
e-Assist*1 advanced safety technologies
RISE*2 high-rigidity impact safety body
Seven SRS airbags.

In addition to these superior safety features, the Outlander's lightweight design offers superior fuel economy and environmental performance. Combined with a refined interior, sophisticated exterior and motive performance, the Outlander was made to be a "premium SUV" that harmonizes high levels of performance in one package.

"Toughness and Safety" Recognized
With the theme of driving pleasure towards a sustainable future for everyone, MMC has pushed ahead on automobile manufacturing that aims to contribute to environmental responsibility, deliver driving pleasure, and provide toughness and safety under MMC's tagline Drive@earth. With these JNCAP awards, MMC's advanced safety technologies towards "toughness and safety" have been officially recognized with high regard.

MMC is proud of this achievement yet at the same time remains committed to providing even higher levels of safety in its products.

*1:
Called "e-Assist" only in the Japanese market, a combination of advanced technologies including Forward Collision Mitigation System (FCM) which automatically applies the brakes as necessary to help avoid a collision with the vehicle ahead or reduce impact damage in the event of a collision; Lane Departure Warning System (LDW) which alerts the driver when the vehicle starts to drift from its lane, aiding driver concentration; and Adaptive Cruise Control System (ACC), a radar-based system that automatically maintains a driver-adjustable distance with the vehicle in front, reducing the chance of a collision if the vehicle in front suddenly stops.
*2:
Reinforced Impact Safety Evolution Body.