Wednesday, March 21, 2012

Mitsubishi Begins Sale of the Mirage in Thailand

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Mitsubishi Motors Corporation Begins Sale of the Mirage in Thailand
- JUMP 2013 strategy focusing on emerging markets comes alive -
2012 Mitsubishi Mirage

Bangkok, March 20, 2012-Mitsubishi Motors Corporation (MMC) announced it will sell its all-new Mirage "global compact car" in Thailand starting from March 28 today.

The Mirage is a "global compact car" developed under a revolutionary concept that fulfills the both the needs of incredibly-growing emerging markets as an entry-level car and eco-conscious advanced markets with its superior environmental performance. The Mirage will be made at a brand-new third factory at Mitsubishi Motors Thailand's (MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage will first be sold in Thailand, followed by ASEAN countries, Japan, Europe, then expand to other markets successively.

Mr. Osamu Masuko, President of MMC, noted just before a ceremony marking the event in Thailand "I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emissions just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Program, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world."

Thursday, March 15, 2012

2012 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK

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Mitsubishi Motors North America, Inc. (MMNA) has seen its eye-catching and versatile 2012 Mitsubishi Outlander Sport compact crossover vehicle named a "Top Safety Pick" by the non-profit vehicle research and crash test ratings agency, the Insurance Institute for Highway Safety (IIHS).
2012 Mitsubishi Outlander Sport SE

The Outlander Sport joins another popular Mitsubishi Motors vehicle offering - the 2012 Mitsubishi Lancer compact sport sedan (except Ralliart and Evolution) - in the elite company of production cars to achieve the Insurance Institute's highest marks for vehicle crash testing.

In order for a production vehicle to be named a "Top Safety Pick" by the Insurance Institute, a car must earn a "good" rating in the organization’s crash test analysis. The 2012 Mitsubishi Outlander Sport received a "good" test score in the following key areas of evaluation:

    Front impact crash testing
    Side impact crash testing
    Roof strength test results
    Rear crash protection/head restraint ratings

With a starting MSRP of only $18,795, the 2012 Mitsubishi Outlander Sport provides comfortable and roomy seating for five, is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 25 mpg city/31 mpg highway and features energy-saving technologies including Electronic Power Steering (EPS) and a specially-designed high-efficiency alternator. Available options include an advanced Continuously-Variable Transmission (CVT), panoramic glass roof, 9-speaker Rockford-Fosgate® premium audio system, HDD navigation system and Mitsubishi’s legendary All Wheel Control (AWC) all-wheel drive system.

Friday, March 9, 2012

Mitsubishi Motors to Launch MiEV Power BOX 1500 Watt Power Feeder for its Electric Vehicles

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Mitsubishi Motors to Launch MiEV Power BOX 1500 Watt Power Feeder for its Electric Vehicles

Tokyo, March 9, 2012 - Mitsubishi Motors Corporation (MMC) announced today that it will bring to market on April 27 the new MiEV power BOX power feeder which is capable of supplying large amounts of electrical power from an electric vehicle (EV). Supplied by a Mitsubishi Group affiliate, the MiEV power BOX will be offered as a dealer option for the company's i-MiEV *1 and MINICAB-MiEV EVs and will carry a manufacturer's recommended tax-inclusive price of \149,800.
*1: Mitsubishi innovative Electric Vehicle

The MiEV power BOX is an adapter that plugs into the i-MiEV or MINICAB-MiEV's quick charging connector and is capable of supplying up to 1500 watts of AC electricity from the power stored in the vehicle's drive battery. It has been designed mainly to power household electrical appliances either when away from home or in an emergency. When connected to a fully-charged 16.0 kWh battery-equipped model the MiEV power BOX can supply 1500 watts of power for between five and six hours, equivalent to the amount consumed by an average Japanese household in a single day.

Much attention is currently being focused on the storage capabilities of high capacity EV batteries as a power source for use in major disasters and other emergencies. This comes at a time when solar power, wind power, and other recyclable energy sources are being promoted and the near-future implementation of "smart grids" which will allow the more effective use of electrical power. More and more people are looking to the EV both in terms of its traditional role of addressing environmental issues and also as a means of addressing ever-growing pressures on the demand and supply of energy. To meet these expectations MMC is pushing forward research and development into related technologies, one of which is the MiEV power BOX.