Tuesday, June 4, 2013

Mitsubishi Motors Reports 79 Percent Increase for Outlander Sport Sales in May [US]

Links to this post
Mon, Jun 03, 2013 - CYPRESS, Calif.

Mitsubishi Motors North America (MMNA) today reported the U.S.-built Outlander Sport achieved a year-over-year sales increase of more than 79 percent in May.

The 2,226 units sold is the second-highest-ever total of Outlander Sport sales in a month and marks the ninth consecutive month of sales increases for the fuel-efficient CUV.  Outlander Sport sales are up more than 48 percent year to date.

"Outlander Sport continues to lead an increase in traffic to our dealer showrooms," said MMNA President & CEO Yoichi Yokozawa. "This attractively priced CUV is appealing to many customers looking for a crossover with high fuel-efficiency and outstanding safety features."

Outlander Sport recently received a "Top Safety Pick PLUS" designation from the Insurance Institute for Highway Safety (IIHS).  Outlander Sport was one of only two vehicles in the Small SUV category to receive IIHS’ new and highest accolade for vehicles that offer superior crash protection and meet new, tougher crash safety standards.

"We will carry this positive momentum through the summer selling season with increased network television advertising and the introduction of our all-new 2014 Outlander," Yokozawa added.

Lancer sales were also up, more than 15 percent for the month compared to the prior year and more than 43 percent year to date.

Sales of Mitsubishi models currently in production were up more than 31 percent compared to May 2012.  However due to discontinued models, total overall Mitsubishi sales were down 15 percent.