Wednesday, December 7, 2011


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Charlotte, N.C. (December 6, 2011)– Winner of the 2011 Dakar Rally, Nasser Al-Attiyah confirmed that he will join Robby Gordon and his off-road team in the 2012 edition of the Dakar Rally. Driving one of the highly-modified HUMMERs sponsored by his native country of Qatar, Al-Attiyah will compete for his second consecutive overall Dakar Rally victory.  Should he conquer the South American desert once again, he will be only the second driver to triumph in two different manufactures; Ari Vatanen did so in 1990-1991.

Al-Attiyah has an impressive racing resume and is an accomplished cross-country and classic rally racer. He has won seven FIA Middle East Rally Championships titles since 2003 and collected 13 stage wins in the infamous Dakar Rally from 2009 to 2011.

"I am very excited for the opportunity to defend my title with the big support from my country Qatar and have a new challenge in driving a 2-wheel drive car with Robby Gordon and his team," Al-Attiyah said.

Lucas Cruz, who won as a co-driver in 2010 with Carlos Sainz, will sit along side of Al-Attiyah for the 2012 Rally.

“To have Nasser as a teammate in this year’s Dakar Rally is a huge boost for our team. He brings the excitement and experience of a champion to our team. I personally take it as an honor that he chose our team to defend his 2011 overall win. Between my SPEED Energy HUMMER and his Qatar HUMMER, we have a strong team, cars, and drivers capable of winning the Rally,” commented Robby Gordon.

Mitsubishi Ireland Launches 5 year Warranty Program

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5th December 2011-While it already offers a comprehensive 3-year / 100,000km product warranty as standard, Mitsubishi Motors Ireland has announced that it will now offer customers the option of an additional two-year warranty for as little as €245.

The 5-year warranty option will be available across its entire passenger car, four-wheel drive and commercial vehicle range.

Kim Kilduff, Mitsubishi Motors Ireland Aftersales Manager commented: "The Mitsubishi range has always enjoyed a strong reputation for reliability and value for money which is supported by our existing comprehensive 3-year / 100,000km warranty package. The offer of an additional 2-years warranty will strengthen this reputation and provide customers with additional peace of mind.”

Mitsubishi Motors also provides a 12-year anti-perforation warranty as well as 3-years home and roadside assistance as standard on all models.

Tuesday, December 6, 2011

Mitsubishi Motors Delivers Norway's 1,000th i-MiEV

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Mitsubishi Motors Delivers Norway's 1,000th i-MiEV

Tokyo, December 6, 2011 - Mitsubishi Motors Corporation (MMC) announced the delivery of Norway's 1,000th i-MiEV new-generation electric vehicle. The ceremony to celebrate the delivery of the 1,000th i-MiEV was held in Oslo on December 5 (local time) with participation of Mr. Erik Solheim, Norway's Minister of Environment and Development.
Left: Mr. Erik Solheim, Minister of Environment and Development
Center: Mr. Torkel Aamodt Thorsen, purchaser of the 1,000th i-MiEV
Right: Mr. Ryuichi Hasuo, Corporate General Manager, MMC

In Norway, electric car purchasers can receive substantial incentives while installation of charging infrastructure is spreading fast. Since its launch in Norway in January 2011, the i-MiEV has maintained the top spot in total sales volume of compact (A-segment) vehicles, including gasoline vehicles, proof that the i-MiEV is a very much a practical vehicle that can serve the demands of Norwegian consumers.

Thursday, November 24, 2011

Nine Japanese Companies to Establish EV Quick-Charging Infrastructure Promotion Organization

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Nine Japanese Companies to Establish EV Quick-Charging Infrastructure Promotion Organization

ULVAC, Inc., Kanematsu Corporation, Kandenko Co., Ltd., Suzuyo Shoji Co., Ltd., Chubu Electric Power Co., Inc., Toyota Motor Corporation (TMC), the Development Bank of Japan Inc., Honda Motor Co., Ltd., and Mitsubishi Motors Corporation today agreed to establish an organization to provide membership-based quick-charging services for users of electric vehicles (EVs). The organization, named the Charging Network Development Organization, LLC, aims to encourage increased and widespread use of EVs by helping to expand the scope of charging infrastructure.

As of the end of October, approximately 800 quick chargers have been installed in Japan, a number still viewed as insufficient from a users' standpoint. Until now, quick chargers have generally been installed, at the owner's expense, by businesses and private organizations for private use or as part of a government program. The lack of an effective method to recover costs has become a significant obstacle to widespread installation.

Under the new membership service, quick-charger owners can register their chargers with the organization in a central database. The organization will then make charger information, such as number and location, available to EV users registered as members, thus facilitating convenient and efficient charging. Membership fees will pay a portion of the installation and maintenance costs incurred by quick-charger owners, helping to promote the development of quick-charger infrastructure. The organization plans to start such services in fiscal year 2012.

The concept for the service is the result of investigations conducted by a working group formed at the request from the CHAdeMO Association* to all its members in July 2010. In March 2011, the CHAdeMO Association announced that it would support the commercial development of the service to promote the spread of quick-charging infrastructure.

The organization will seek the cooperation of a broad range of local governments and businesses for the service while working to increase interest in quick-charger installation, thereby establishing a charging infrastructure sufficient to encourage the greater use of EVs and to increase user convenience.

Wednesday, November 23, 2011

Mitsubishi to Launch New MINICAB-MiEV Commercial Electric Vehicle in Japan

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Mitsubishi Motors to Launch New MINICAB-MiEV Commercial Electric Vehicle in Japan
- Prices start from ¥1,730,000 after application of eco-car subsidy -
Tokyo, November 24, 2011 - Mitsubishi Motors Corporation (MMC) announced that it will launch the new MINICAB-MiEV*1 minicar-class commercial electric vehicle (EV)-the second product in its next-generation EV lineup-on December 8, 2011 at dealerships throughout Japan. Depending on specification the new model will carry a pre-incentive manufacturer's recommended retail price (MSRP) of between \2,400,000 and \2,971,000, consumption tax included.

Derived from the MINICAB Van minicar-class commercial vehicle, the MINICAB-MiEV has been developed maximizing the technologies and knowhow gained from the development of the i-MiEV in delivering the superior environmental performance inherent to an EV, together with the high levels of operating economy, payload capacity, drivability and reliability demanded of a commercial vehicle.

The MINICAB-MiEV will come with a choice of two sizes of drive battery to allow the customer to choose the cruising range best suited to his or her needs. The CD 10.5 kWh battery version provides a cruising range of 100 km (at JC08 mode) on a single charge, while the CD 16.0 kWh version takes this up to 150 km. MMC has set prices at an accessible level: with the application of the Japanese Ministry of Economy, Trade and Industry's eco-car subsidy, the final cost to the consumer for the CD 10.6 kWh and CD 16.0 kWh battery versions will be reduced to \1,730,000 and \2,020,000 respectively. As with the i-MiEV, the MINICAB-MiEV will be sold on a maintenance lease, credit or cash basis.

When MMC started sales of the i-MiEV new-generation EV in the Japanese market in July 2009 it was the first auto manufacturer to offer a truly "ultimate eco-car" that fully addresses issues facing our society today including environmental pollution, global warming and exhaustion of petroleum-based energy supplies. Since then MMC has sold some 5,000 units in Japan and has shipped a total of about 17,000 units (as of October 31, 2011), including units supplied to PSA Peugeot Citroën. As a leading manufacturer of EVs, MMC is confident that as it expands its lineup of EV models it will serve as pioneers on the path toward quickly making possible a low-carbon society.

Tuesday, November 22, 2011

Mitsubishi Motors In Talks with Suzuki towards OEM Supply of a Minicar-class Light Commercial Electric Vehicle

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Mitsubishi Motors In Talks with Suzuki towards OEM Supply of a Minicar-class Light Commercial Electric Vehicle

Tokyo, November 22, 2011 - Mitsubishi Motors Corporation (MMC) announced it is in talks with Suzuki Motor Corporation (Suzuki) towards OEM supply of a minicar-class light commercial electric vehicle (based on the MINICAB-MiEV).

MMC and Suzuki are currently working on details; however plans are for initial supply to Suzuki to begin in February 2012, building up to full-scale supply in the 2012 fiscal year.

The talks towards an agreement are intended to increase economies of scale for MMC which will in turn contribute to lower production costs and increased productivity.

Friday, November 18, 2011

2012 Mitsubishi i Ranked #1 Fuel Economy Leader in the EPA's Annual Fuel Economy Guide

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 CYPRESS, Calif., Nov. 17, 2011 /PRNewswire/ -- Mitsubishi Motors North America, Inc., (MMNA), is proud to announce that the company's innovative and fun-to-drive 2012 Mitsubishi i electric vehicle has scored first-place honors on the EPA's list of "Fuel Economy Leaders: 2012 Model Year" in the governmental agency's annual Fuel Economy Guide thanks to its astonishing EPA-rated 112 combined/126 city/99 highway MPGe (miles per gallon equivalent).

According to the EPA's website, the Fuel Economy Guide is "an annual publication containing the fuel economy estimates for all cars and light trucks. The guide includes much more information that appears on the window sticker alone. It includes information about alternative fueled vehicles, the range of fuel economy for different classes of vehicles, a list of fuel economy leaders, and tips for improving fuel economy."

The annual Fuel Economy Guide is published jointly by the Environmental Protection Agency (EPA) and the Department of Energy (DOE).

"We are very pleased to see that the Environmental Protection Agency and the Department of Energy have rated the 2012 Mitsubishi i as the top fuel economy leader in its annual Fuel Economy Guide," said Yoichi Yokozawa, President and CEO of Mitsubishi Motors North America, Inc. (MMNA). “With 17,000 i-MiEV-based units* produced for various international markets, we look forward to providing North American consumers with an exceptionally well-engineered electric vehicle that has proven itself to be reliable, safe, efficient and very affordable in overall price and cost of operation.”  

* As of October 2011. Figure includes units produced for PSA Peugeot Citroen.
Citroen C-ZERO
Peugeot iON

Wednesday, November 16, 2011

New Mitsubishi Graphics Program for the i-MiEV, details on 2012 Lancer SE at 2011 LA Auto Show

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Mitsubishi Motors Details New Mitsubishi Graphics Program, All-Wheel Drive Lancer SE AWC, Consumer Test Drives of Mitsubishi i EV at the 2011 Los Angeles Auto Show

Los Angeles, California, November 16, 2011 – Mitsubishi Motors North America, Inc., (MMNA), is set to detail exciting new product offerings and events at the 2011 Los Angeles Auto Show including a new customized graphics program available for the 2012 Mitsubishi i electric vehicle and the 2012 Lancer, an affordably-priced and well-equipped all-wheel drive version of the company’s popular Lancer compact sports sedan, and the opportunity for consumers to jump behind the wheel for a test drive of the all-new 100% electric-powered 2012 Mitsubishi i.

Hot Mitsubishi Graphics for Mitsubishi i Electric Vehicle and Lancer Models
As if the distinctively-shaped 2012 Mitsubishi i electric vehicle and the head-turning Lancer sport sedan weren’t stylish enough, owners of these vehicles will now be able to add their own personalized style to each of these remarkable vehicles, thanks to the new Mitsubishi Graphics program.

Available for the all-new Mitsubishi i in December and the Lancer by the end of 2011, customers can simply log onto and/or beginning in early December, select their graphic(s), print out the order and take it to their local Mitsubishi dealer to purchase their stylish new graphics package for their eco-friendly Mitsubishi i or sporty Lancer model. The Mitsubishi dealer will then place the order for the graphics package, inform the customer when the artwork for their vehicle arrives and coordinate with the customer for its installation by a professional 3M™ Original Wraps installer.

Crafted from premium high-quality 3M™ Scotchprint® on-demand vinyl graphic film and a clear laminate for additional protection, the new Mitsubishi Graphics are composed of the same material used for premium full-wrap vehicle graphics. Mitsubishi Graphics can be purchased at Mitsubishi dealerships and come with a 3-year/36,000 mile warranty from 3M™.
For more information on the Mitsubishi Graphics program, including product pricing, availability, selection and care, please call 1-877-236-4428 or log on to

Wednesday, November 9, 2011

Mitsubishi Mirage

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The Mirage's 2 design focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission. In addition, the Mirage features good maneuverability and easy drivability inherent to a compact car while also providing a comfortable interior space for five adults.

Stems from the English word "mirage." The name was first used for the Mirage series developed for resource/energy/space-saving and high-performance in a compact package which debuted in Japan in March 1978. The new Mirage concept inherits the essence of that first series: cleverly getting the most performance and function out of a limited space.

MMC has targeted top-of-class fuel efficiency (Japan market version) of 30km per liter through a variety of measures including painstaking reduction in weight throughout almost every part of the car, reduction in rolling resistance and higher efficiency through detailed improvements to the engine, transmission, brakes and tires, and an aerodynamic body that reduces air resistance and drag. The new Mirage is due to go on sale first in Thailand in March 2012.

Mirage specifications (Japan market version)
Overall length 3710mm
Overall width 1665mm
Overall height 1490mm
Occupants 5
Engine 1.0L 3-cylinder MIVEC with Auto Stop & Go (AS&G)
Transmission  CVT                   
Target fuel efficiency 30km/L
Drivetrain 2WD
Tires 165/65R14


Mitsubishi Concept PX-MiEV II

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MMC has been focusing its EV technology in the Japanese minicar class. MMC became the first major automobile manufacturer to bring a mass-produced electric vehicle to market when it rolled out the i-MiEV next-generation EV in 2009. The company will introduce its second mass-produced EV-the MINICAB-MiEV minicar-class light commercial EV-in December this year. These models are very popular as city commuters-vehicles used for transporting small groups of passengers over short distances in urban areas.
Concept PX-MiEV II

Not anymore. The MITSUBISHI Concept PX-MiEV II is Mitsubishi Motors' idea for a mid-size plug-in hybrid PHEV model that offers a long cruising range demanded by mid-size (and larger) vehicles. The MITSUBISHI Concept PX-MiEV II contains a state-of-the-art drivetrain derived from MMC's already existing EV technology that delivers the environmental performance and quietness inherent to an EV in an SUV package that provides more comfortable motoring and allows for higher utility outside of a city commuter. The MITSUBISHI Concept PX-MiEV II, with its high environmental performance and fuel efficiency, effectively extinguishes many negative perceptions of SUVs.

MMC's unique plug-in hybrid system fuses EV technology derived from the i-MiEV with a small conventional engine that features MMC's latest fuel and environmental efficiency technologies. This combination provides not only a combined fuel efficiency3 of more than 60km per liter, far superior than that of a conventional engine-driven car, but also very high levels of environmental performance while maintaining a cruising range on a par with conventional engine-driven vehicles (over 800 km).
3:     Representative fuel efficiency figure based on a combination of the vehicle's fuel efficiency when driven in all-electric mode, called the plug-in fuel efficiency, and when driven in hybrid mode, called the hybrid fuel efficiency.

MMC's plug-in hybrid system uses high-capacity batteries that allow the vehicle to cover over 50 km in all-electric mode alone, allowing it to be driven solely as an EV for most everyday situations. Depending on power consumption and remaining battery charge the system will start the engine automatically as a generator, and the engine can also be used to help drive the wheels as necessary. In addition, with the push of a button, the driver has the freedom to select Battery Drive Mode when he/she wishes to drive quietly and emissions-free (at sufficient battery levels) in residential areas or the countryside using pure EV power. At the same time, the driver can also switch to Battery Charge Mode while on the move, controlling use of battery power and using the engine as a generator to charge the batteries.
A socket fitted to the vehicle allows the electricity stored in the drive batteries to be used to power electric appliances when camping or in other outdoor pursuits, or to provide an emergency power source. In addition, the quick-charge port is vehicle-to-home (V2H) compatible.

Another feature of the MITSUBISHI Concept PX-MiEV II apart from its outstanding environmental performance is its drivetrain which uses a newly developed twin-motor four-wheel-drive system mated to Mitsubishi's S-AWC (Super-All Wheel Control) advanced traction control system. Based on the four-wheel-drive technology developed and honed in the Lancer Evolution X models, S-AWC delivers pure driving pleasure by maneuvering effortlessly to the driver's will while maintaining high levels of stability and safety. In addition to superior handling, the MITSUBISHI Concept PX-MiEV II provides 100% instant off-the-line torque inherent to electric motors, giving it acceleration comparable to that of a 3.0-liter V6 engine. The MITSUBISHI Concept PX-MiEV II takes environmentally-friendly vehicles to a new level with its unique blend of fuel and environmental efficiency, performance, and utility.

MITSUBISHI Concept PX-MiEV II specifications
Overall length 4660mm
Overall width 1830mm
Overall height 1680mm
Occupants 5
Motors (front and rear)  
Type Permanent magnet synchronous
Max. output 60kW each
Engine Type 2.0L MIVEC 4-cylinder
Generating capacity 70kW
Target motor-only driving range > 50km
Target combined cruising range > 800km
Target combined fuel efficiency > 60km/L
Drivetrain Twin-motor 4WD with S-AWC
Tires 235/55R18

Mitsubishi's Lineup at the 42nd Tokyo Motor Show

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Mitsubishi Motors Lineup at the 42nd Tokyo Motor Show

Tokyo, November 9, 2011 - Mitsubishi Motors Corporation (MMC) will be showing a total of 15 vehicles (12 on Press Day 1) at the 42nd Tokyo Motor Show, held at the Tokyo Big Sight convention center in Tokyo from November 30 through December 11 (open to the public from December 3).Two cars will make their world premiere at the show: the Mirage and the MITSUBISHI Concept PX-MiEV II. They respectively embody two major pillars to the company's product strategy outlined in the JUMP 2013 mid-term business plan: global strategic models focused on emerging markets and models featuring "green technology." The Mirage compact car embodies the global model strategy while the MITSUBISHI Concept PX-MiEV II concept SUV features "green technology" with its unique plug-in hybrid drivetrain.
Also at the Mitsubishi Motors booth will be the MINICAB-MiEV light commercial electric vehicle due to be released in the Japanese market in December this year and the i-MiEV new-generation electric vehicle (EV) which is currently on sale in countries all over the world including European countries, and is to be rolled out in the United States by the end of this year. Alongside these will be the RVR compact SUV (ASX or Outlander Sport in some markets) powered by a new MIVEC1 engine that incorporates MMC's Auto Stop & Go (AS&G) idle-stop technology, and the Pajero (Montero or Shogun in some markets) SUV powered by a "clean diesel" engine.

The Mitsubishi Motors booth will also feature the MiEV House, a concept of a "smart house" that tackles energy and global warming by managing energy usage between the home itself, "smart appliances," EVs/plug-in hybrid vehicles (PHEV), and "smart grids" all at the same time through HEMS (Home Energy Management System) and MMC's own EIS (Electric Vehicle Integration System). HEMS makes life more comfortable for people living in homes installed with it by continually monitoring power available to power being used and optimizing both so that effects of energy shortages and energy costs can be reduced. Connected to a "smart home" with HEMS, EIS constantly monitors EV/PHEV battery usage and efficiency (which varies on how the EV/PHEV is driven), feeds this information to HEMS, which then optimizes charging from the house so that the EV/PHEV always has enough energy in it.
In addition to the MiEV House will be the MiEV Cafe, a relaxation space powered by the battery of an electric vehicle parked right beside it. The electric vehicle will power the MiEV Cafe through a new heavy-duty power supply device (also on display) that enables the supply of up to 1500W from EV and PHEV batteries. The heavy-duty power supply device is to go on sale in Japan within this fiscal year.

Friday, October 28, 2011

Mitsubishi Motors Commences Production of the North American i-MiEV

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Mitsubishi Motors Commences Production of the North American i-MiEV

Tokyo, October 28, 2011 – Mitsubishi Motors Corporation (MMC) today announced the start of production of the North American* version of its i-MiEV new-generation electric vehicle (EV) at its Mizushima Plant. The North American version of the i-MiEV will first be available in Hawaii as well as the United States' western coastal states of California, Washington, and Oregon from the end of November this year. From then on, MMC plans to expand sales throughout other parts of the United States and Canada by the end of fiscal year 2012.

The North American version of the i-MiEV has been equipped with safety features such as an advanced airbag system that detects passengers' seating position and controls deployment force, and a tire pressure monitoring system (TPMS) to conform to North American safety requirements. To better meet the needs of North American customers, its torque has also been increased in comparison to other versions of the i-MiEV. In addition, the North American version of the i-MiEV features new front and rear bumpers for enhanced protection and stability along with a larger body.

MMC began sales of its i-MiEV in Japan in July 2009 as the "ultimate eco-car," a solution to the various challenges facing society today including environmental pollution, global warming and energy diversification. MMC started full-scale export of the i-MiEV first to European countries in 2010. As of the end of September this year, MMC's cumulative EV production volume has reached approximately 16,000 units. By adding the United States and Canada, MMC further expands its growing global EV presence.
* "North America" in this case refers specifically to the United States and Canada.

North American i-MiEV Basic Specifications
      Length     :3,675mm
      Width     :1,585mm
      Height      :1,615mm
      Tread (front/rear)     :1,420mm/1,380mm
      Max Torque     :196 N・m/rpm

Monday, October 24, 2011

Delivery of the Largest Order of i-MiEVs to Date Begins in Estonia

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Delivery of the Largest Order of i-MiEVs to Date Begins in Estonia

Tokyo, October 24, 2011 - Mitsubishi Motors Corporation (MMC) announced that it has delivered the first fifty i-MiEV new-generation electric vehicles (EV) out of 507 units scheduled to be provided to the Estonian government. These first fifty i-MiEVs mark the beginning of delivery of the largest single order ever taken to date for the i-MiEV. On October 21 a ceremony was held in Tallinn, the capital of Estonia, for the delivery of the i-MiEVs where Mr. Andrus Ansip, the Prime Minister of Estonia and other Estonian governmental officials attended.
Left: Osamu Masuko, President of Mitsubishi Motors
Center: Mr. Akinobu Ogata, Senior Vice President of Mitsubishi Corporation
Right: Mr. Andrus Ansip, the Prime Minister of Estonia

The provision of 507 i-MiEVs to the Estonian government was concluded between Mitsubishi Corporation and the Estonian government this past March as a part of an agreement to purchase 10 million tons of emissions rights*1. MMC plans to complete shipment of the entire order to Estonia by the end of the 2011 fiscal year.

The Estonian government plans to use the i-MiEVs in public facilities (in the field of social welfare) as part of its policy to popularize electric vehicles nationwide, hoping to reduce CO2 emissions in the country. In addition, the Estonian government has already introduced subsidies for EV purchases and plans to set up charging infrastructure. MMC will work to popularize EVs in Estonia by providing technical support to the Estonian government in monitoring CO2 reductions and planning to start sales of the i-MiEV to the public in Estonia this coming November.

MMC is currently selling the i-MiEV in many countries and regions all over the world, including Japan, Europe, Hong Kong, Australia, and will start sales of the i-MiEV in the United States and Canada within the year. In addition to Estonia, MMC is collaborating with other countries like the Principality of Monaco, Iceland, Denmark, Singapore, Thailand, and others in their efforts to popularize EVs.

Thursday, October 20, 2011

Mitsubishi Develops Next-generation MIVEC Engine and Improved "Auto Stop&Go" Idle-stop System

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Mitsubishi Motors Develops Next-generation MIVEC Engine and Improved "Auto Stop&Go" Idle-stop System

- Combination will first be applied in Japan to RVR, Galant Fortis, Galant Fortis Sportback models -

Tokyo, October 20, 2011 - Mitsubishi Motors Corporation (MMC) announced today the development two new fuel-saving technologies: the "4J10" lightweight and compact 1.8-liter gasoline engine incorporating a new version of the company's MIVEC* variable valve timing system and the latest version of the company's Auto Stop & Go (AS&G) idle-stop technology. The development of these latest technologies is expected to play a big part in achieving MMC's own upcoming fuel and environmental efficiency targets.
*Mitsubishi Innovative Valve timing Electronic Control
Mitsubishi Motors 4J10 MIVEC 1.8L Engine

The new 4J10 engine/AS-G combination will power the Japan-market RVR (ASX or Outlander Sport in some markets) compact SUV, the Galant Fortis sports sedan (Lancer or Lancer EX in some markets), and Galant Fortis Sportback (Lancer Sportback in some markets) 5-door sports hatchback. With this engine, the three models show an improvement of 12% in fuel efficiency (measured by Japanese 10-15 mode). The RVR will be launched on October 20, and the Galant Fortis models on October 27.

The development of these technologies stems from the Mitsubishi Motors Environment Initiative Program 2015 that forms a key part of the company's Jump 2013 mid-term business plan. Targets for achievement by 2015 set forth in the Program include a 25 percent reduction in on-road CO2 emission of new vehicles compared to the global weighted average for the 2005 fiscal year. The Program is the mid-term benchmark for the Mitsubishi Motors Group Environmental Vision 2020 which aims for a 50 percent reduction in CO2 emission against the global weighted average for the 2005 fiscal year.

Wednesday, October 5, 2011

MMC to launch new Delica D:3 Minivan and Delican Van LCV

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Mitsubishi Motors Corporation to Launch New Delica D:3 Minivan and Delica Van Light Commercial Vehicle in Japan

Tokyo, October 6, 2011 - Mitsubishi Motors Corporation (MMC) announced today that it will launch the Delica D:3*, a new compact minivan, and the Delica Van, a new light commercial vehicle in the Japanese market on October 27. The Delica D:3 and Delica Van have a manufacturer's suggested retail price of between \1,879,000 and \1,974,000 and between \1,685,000 and \1,965,000 respectively.
2011 Delica D:3 G

* The name Delica is coined from "Delivery Car;" D is the initial letter of "Delica" and the number 3 is used by the company to denote a vehicle of minivan size.

The Delica D:3 targets larger families as it covers a wide range of purposes from everyday to leisure use. The Delica D:3 and Delica Van to be added to the Delica range are both models supplied to MMC by Nissan Motor on an OEM basis and is a result of the agreement to expand business collaboration reached between the two companies in December last year.
Delica Van DX

The new Delica Van fits into the same size class as the current Delica Van and offers top-of-class load carrying capacity as well as a level of fuel economy that qualifies it for Japanese eco-car tax incentives, making it the ideal light commercial vehicle for business use. The replacement of the current Delica Van with the new model will also be accompanied by the withdrawal of the Delica Truck from the lineup.

Mitsubishi Motors International Auto Show in Lyon [FR]

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Mitsubishi Motors International Auto Show in Lyon

Saint Ouen l’Aumône, October 4, 2011 - Mitsubishi Motors will be at the Lyon International Fair to be held from 8 to 16 October 2011 at Eurexpo Lyon.

On its stand of 400m2, Mitsubishi Motors will present the main models in its range:

    the-road "hardcore":
                - The Pajero, the limited edition 30èmeanniversaire
                  will be launched at the Salon,
                - The L200, the pick up of professionals and individuals,

                - Outlander, the crossover family
                - The ASX, the compact crossover,

    the standard bearers of technological know-how of the brand with three diamonds
                - Lancer Evolution sports car par excellence,
                - The i-MiEV, 100% electric vehicle, a concentrate of technology.

Mitsubishi 4x4 Experience
To think outside the box and Mitsubishi Motors International Auto Show in Lyon invite the public to enjoy the exclusive facilities of Eurexpo: it will be possible to test in real conditions, on a dirt track than 5 hectares, L200, Pajero , and Outlander ASX exclusively. Crossing, slope, tilt, ... the joys of the road for everyone!

Electric City
In an area of ​​5000 m² dedicated to electric mobility and sustainable development, Electric City aims to present the zero-emission models in a realistic, everyday, in order to shine a urban model where the electric car is natural and accessible .
At the heart of the show, with a path laid out by landscape, the public will be able to try different electric vehicles including the Mitsubishi i-MiEV, the first electric car in mass production in the world to be marketed.

Tuesday, October 4, 2011

Mitsubishi Motors Sales Increase for Thirteenth Month in a Row [US]

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Mitsubishi Motors Sales Increase for Thirteenth Month in a Row

Oct 3, 2011

CYPRESS, Calif., Oct. 3, 2011- Mitsubishi Motors North America (MMNA) today reported September 2011 sales of 5,803 units which represents a 17% increase over the September 2010 sales figures.
The increase extends a sales surge that began in September of 2010 and has continued for thirteen months, outpacing overall U.S. auto industry sales growth.  Mitsubishi's year-to-date 2011 sales are more than 59 percent higher than sales during the first nine months of last year.

"Consumers continue to be drawn to the styling, performance, and fuel efficiency of our Outlander Sport", said MMNA President & CEO Yoichi Yokozawa.  "Our momentum should be further enhanced when we launch a major advertising campaign later this month that focuses on next year's Outlander Sport production launch at our U.S. manufacturing facility in Normal, Illinois, and next month's sales launch of our all-electric Mitsubishi i."

This week, in Portland, Mitsubishi Motors kicks off the seven-week "Mitsubishi i 100% Electric Experience" test drive tour of Oregon, Washington and California.  The experiential marketing campaign targets potential electric vehicle shoppers ahead of the all-electric i's arrival in November at select dealerships.

September sales highlights include:
  •     Mitsubishi Motors North America sold 5,803 vehicles in September 2011, a 17% increase over September 2010 and Mitsubishi's highest sales total for the month of September since 2008
  •     Sales of Mitsubishi vehicles for calendar-year-to-date 2011 are at 65,875 units, a 59.1% increase over CYTD 2010 and also Mitsubishi's highest January through September sales total since 2008.
  •     The Outlander Sport model had another strong showing in September with 1,512 units sold

Saturday, October 1, 2011

A Wheels Magazine Gold Star for Mitsubishi’s class-leading ASX [AU]

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A Wheels Magazine Gold Star for Mitsubishi’s class-leading ASX

Mitsubishi Motors Australia Limited’s (MMAL) popular ASX has been named the best value compact SUV in the Wheels Magazine Gold Star Value Awards.

Wheels Magazine editor Bill Thomas said the ASX was a deserving winner thanks to its reasonable purchase price, economical fuel consumption and industry-leading warranty.

“The diesel ASX offers great value across the floor, making it a smart investment,” Thomas said.

Vehicles were assessed across a range of criteria including warranty, fuel economy, purchase price, depreciation, insurance costs, and service schedules and prices.

The diesel ASX beat competitors Hyundai ix35 and Honda CR-V to the top spot thanks to its 5.9L/100km combined-cycle fuel economy, low insurance cost and retained value after three years.

MMAL’s president and CEO, Gen Nishina, said the company was delighted to receive the accolade from such a respected publication.

“The ASX combines comfort and safety with economical driving and we are pleased that Wheels Magazine recognized the value and performance offered by the ASX,” Nishina said.

The Mitsubishi 4WD ASX diesel is powered by a 1.8-litre MIVEC engine with six-speed manual transmission and comes with superior safety features including seven airbags, Active Stability and Traction Control and reverse parking sensors. 

Friday, September 30, 2011

Citroen C4 AIRCROSS - Citroen's version of the Mitsubishi ASX | RVR | Outlander Sport

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Citroen C4 AIRCROSS - Citroen's version of the Mitsubishi ASX | RVR | Outlander Sport

More than 100,000 new Citroën C4 vehicles have rolled of the assembly line since the model was launched one year ago. Following on from this commercial success, the Marque is now extending its C4 range with an original model: the Citroën C4 Aircross. This new vehicle reviews the conventional cues of compact SUV design. By combining style and technological innovation in a single car, the Citroën C4 Aircross is ideally suited to modern lifestyles that introduce a sense of escape into everyday activities. This new body style draws upon the Marque's technological excellence, combining the grip of an off-roader with the ride and driveability of a saloon. Available in 2-wheel and 4-wheel drive versions, depending on the engine, the Citroën C4 Aircross will be launched in the first half of 2012 and will be one of the front-runners in its segment in terms of CO2 emissions.

The styling of the Citroën C4 Aircross draws upon the Marque's DNA, combining the vitality of the other models in the range with the powerful styling of an off-roader.

The distinctive styling includes a front end of horizontal lines with aerodynamic vents at the extremities, accentuating the vehicle's compact appearance. The contours of the bonnet, which is visible from the driver's seat, the wide wheel arches and the reduced overhang all enhance the impression of robustness produced by this unique silhouette.

Close attention went into every detail and each part is designed to combine style and performance. The Citroën C4 Aircross' light signature, visible by day and at night, is formed by the LEDs at the front, which are vertically aligned in the aerodynamic vents. The shape of the large 18-inch wheels and the rear lights, directly inspired by the Hypnos concept car, has been reworked for optimal air flow and reduced CO2 emissions.

The sophisticated design of the Citroën C4 Aircross includes repeater lights in the door mirrors, light guides in the rear lights and a rearview camera built into the chrome trim on the tailgate.

The expressive style draws upon Citroën's distinctive design cues. Seen from the side, the inverted shark fin wing, which also hints at the glass side surfaces of the Hypnos concept car, is decorated with a chrome compass to show that the model is a member of the brand's SUV family.

2013 Peugeot 4008 - Peugeot's version of the Mitsubishi ASX | RVR | Outlander Sport

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 2013 Peugeot 4008 - Peugeot's version of the Mitsubishi ASX | RVR | Outlander Sport

In line with Peugeot's range enhancement and development strategy, the Peugeot 4008 will be launched initially in the international market which will represent 70% of its sales. With its distinctive, stylish appearance and its 4x4 SUV features, the Peugeot 4008 is a modern response to the needs of all-terrain vehicle customers, in a very prominent market segment.

International launch

The world market of all-terrain SUVs has been growing strongly since 2005. In Russia, all-terrain vehicles have long been predominant and currently account for 20% of the market, the majority being vehicles in the compact SUV segment. However, in China and Western Europe the market share of the SUVs has reached 10%, and covers a variety of expectations. In Europe, this market share of the SUVs in segments C and D is increasing to the detriment of the SUVs of the E segment. In China, it is the attraction of the vehicle's status that is sought after. In Europe, it fulfils the desire for distinctive multipurpose vehicles, compact and with an environmental impact comparable to that of a conventional saloon. Therefore, the Peugeot 4008 is an ideal response to the changes in these markets, it is a competitive vehicle serving the marque's ambition in the international market. Presented as a world première at the 2012 Geneva Motor Show, Peugeot 4008 will go on sale initially in international markets from 2012 second quarter.

Tuesday, September 27, 2011

WiTricity, IHI Corp, and MMC to collaborate on developing easily deployable wireless charging system for Electric Vehicles

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WiTricity Corporation, IHI Corporation, and Mitsubishi Motors Corporation Combine to Develop Easily Deployable Wireless Charging Systems for Electric Vehicles

- Partnership to take the first step toward making plugging in obsolete -

Tokyo - September 27, 2011 - WiTricity Corporation (WiTricity), IHI Corporation (IHI) and Mitsubishi Motors Corporation (MMC) have agreed to join forces to research and develop easily deployable electric vehicle (EV) wireless charging systems readily compatible with electric grids which will make life easier for EV users in the future. The partnership structure of three major players in the wireless charging, electric infrastructure, and EV areas coming together will accelerate the popularization of wireless charging systems for EVs by developing systems that are usable "right out of the box" for individuals, governments, and other entities including power companies in order to make it easier and quicker for them to roll out such systems.
Image showing how wireless charging systems might be used in the future

The aim of the collaboration is to make EVs remarkably more convenient for owners by accelerating the popularization (and thus availability) of wireless charging at homes and shopping center parking lots, etc.

Wireless charging systems allow transfer of energy from a source placed on or under the ground, to a vehicle equipped with an energy capture device. Charging occurs automatically when the vehicle is parked, with no physical contact between the vehicle and the charging source. WiTricity has already developed and brought to market its patented magnetic resonance wireless charging system*1. The system that WiTricity has developed can transfer energy further and more efficiently in comparison to conventional systems such as electromagnetic induction and microwave transmission, pushing the possibilities of wireless charging by being able to deliver up to 3.3 kW of charging power over distance of 20cm (almost 8 inches) at an efficiency rate of more than 90%, in manner that is safe and very user friendly. Systems based on WiTricity technology offer smaller size and lighter weight as compared to conventional systems, and operate with no moving parts.

Tuesday, September 20, 2011

Mitsubishi starts testing the i-MiEV in Thailand, partners with PTT

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Mitsubishi Motors (Thailand) Signs Agreement on Joint Testing of Electric Vehicles with PTT Public Company Limited

Tokyo, September 20, 2011 - Mitsubishi Motors Corporation (MMC) announced that Mitsubishi Motors Thailand Co., Ltd. (MMTh), MMC's subsidiary in Thailand has agreed to start joint testing of the i-MiEV new-generation electric vehicle (EV) with PTT Public Company Limited (PTT) the largest energy company in Thailand.
Left: Mr. Chaicharearn Atibaedya, Executive Vice President
PTT Research and Technology Institute, PTT Public Company Limited (PTT)
Right:     Mr. Nobuyuki Murahashi, President of MMTh
Following the agreement between the government of Thailand and MMC for a joint study of fleet EV testing that was concluded on December 2010, MMTh has started specific testing with two power companies; Metropolitan Electricity Authority and PEA ENCOM. With this new agreement with PTT, MMC will intensify its efforts towards popularization of EVs in Thailand, such as researching its' consumer acceptability, marketability, as well as charging infrastructure.

PTT is a natural gas and petroleum company working towards a stable supply of energy for Thailand under the Thai government's national energy security policy. PTT plans to install a quick charger at the PTT Research and Technology Institute by the end of this year, so both PTT and MMTh will actively cooperate in the research and the development of EV charging infrastructure.

After its launch in Japan, the i-MiEV has been sequentially rolled out internationally to Hong Kong, Australia, Europe, and other markets, and is planned for rollout in the United States and Canada this fall. In addition, MMC is in cooperation with numerous governments in their EV popularization initiatives, including the Principality of Monaco, Iceland, Denmark, and Singapore.

Thursday, September 15, 2011

Proton and Mitsubishi Motors to Pursue Broad Ranging Strategic Collaboration

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Proton and Mitsubishi Motors to Pursue Broad Ranging Strategic Collaboration

Shah Alam / Tokyo, 15 September, 2011 - PROTON Holdings Berhad (PROTON) and Mitsubishi Motors Corporation (MMC) announced today that they are in serious discussion for strategic collaboration to further strengthen the competitiveness of both PROTON and MMC in the global marketplace.

The collaborative items being considered between the two parties are set to cover areas and activities such as:
  • Joint production of engines in Malaysia
  • Consignment production of MMC-brand vehicles at PROTON facilities
  • Sharing of major parts and components between MMC's "Global Small", which is to be launched next March starting in Thailand, and PROTON's upcoming "Global Small Car"
  • Provision of MMC's future technologies such as electric, plug-in hybrid and hybrid vehicle technology

The two companies had jointly proceeded with feasibility studies since late 2010 and have identified these areas of collaboration that could be expected to provide both parties with the right synergy in the pursuit of global competitiveness.

Cooperation between PROTON and MMC, ever since PROTON's inception as the country's first car manufacturer and driver of the national automotive industry development has proven to be a long lasting business affiliation. The two companies had signed an agreement in December 2008 on the development and production of new vehicles at PROTON. Under a license agreement, PROTON currently produces 'Inspira', a four-door sedan model based on an MMC vehicle.

The latest discussion between the companies aims to provide yet another win-win relationship where MMC will be able to expand its presence in the ASEAN market while PROTON will be able to also expand its line-up and make effective use of its production facilities. A new strategic collaboration, supported by the growth of both companies since their first collaboration 26 years ago, is certainly a natural progression for both parties in taking their business relationship to a much more significant and impactful level in view of the ever competitive automotive landscape.

Mitsubishi Motors Auctioning Final Production 2012 Eclipse with Proceeds Benefitting Japan Red Cross

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CYPRESS, Calif., Sept. 15, 2011 /PRNewswire/ -- Mitsubishi Motors North America, Inc., (MMNA) will be selling a one-of-a-kind 2012 Eclipse Coupe SE - the very last production Eclipse that rolled off of the assembly line at the company's manufacturing plant in Normal, Illinois – to the highest bidder at the Mecum Auctions annual St. Charles Auction at the Pheasant Run Resort in St. Charles, Illinois, to be held September 15 – 18 of this year.

2012 Eclipse Coupe SE - The last Eclipse ever produced

Customized by Mitsubishi Motors, this very special 2012 Eclipse Coupe SE features a unique Kalapana Black paint scheme (chosen by Mitsubishi followers on Facebook), leather interior trim, eye-catching 18-inch Dark Argent alloy wheels, a 650-watt Rockford-Fosgate® premium audio system with 9 speakers and SIRIUS® satellite radio, hands-free Bluetooth® phone interface, High-Intensity Discharge (HID) headlamps and attractive "SE" exterior side graphics. It is also the only 2012 Eclipse SE model powered by the scintillating 265 horsepower 3.8-liter V-6 engine that is used exclusively by the 2012 Eclipse GT.

All proceeds raised from the sale of this vehicle will be donated to the Japan Red Cross earthquake and tsunami relief fund.

The dynamic Mitsubishi Eclipse – available in either coupe or stylish Spyder soft-top convertible – has been the best-selling Japanese sports car of the last 20 years. With production winding down on the current fourth-generation model, Mitsubishi has sold just under 1 million units since its debut in 1989.

The final Mitsubishi Eclipse is set to go on the Mecum Auctions block in Lot S110 at 1:55 p.m. on Saturday, September 17. Its sale can be viewed live on Mecum's national television program "Mecum Auction Live: Muscle Cars & More" on Discovery Communications' HD Theater channel.

For more information on the Mitsubishi Eclipse, please visit and and for more on this special event please log on to 

Monday, September 12, 2011

CA Gov signs bill allowing EVs to be towed if parking on Charging Station but not actually charging

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Calif. Gov. Signs Controversial EV Charging Bill

Over the objection of some of America's staunchest electric-vehicle advocates, California Gov. Jerry Brown has signed into law a bill that allows all-electric battery-electric vehicles (BEVs) as well as plug-in hybrid electric vehicles (PHEVs) to be towed if they park in designated EV-charging parking spaces but are not plugged in. "We think that there's the potential that the law may end up costing the state money, because in essence you now have to have one charger per EV parking space," Jay Friedland, legislative director of the advocacy group Plug In America, told AutoObserver Friday.

In the past, if an electric vehicle (EV) were fully charged, it was acceptable for the owner of an EV parked nearby to unplug the charged vehicle and plug in his or her car, Friedland said. But under the new law, the unplugged car will be at risk of being towed away. Friedland said Plug In America is working with some California lawmakers to introduce a bill early next year that "will fix the problem."

Other opponents complained that PHEVs should not be granted the same right to use the chargers as BEVs, because unlike BEVs they are not entirely dependent on electricity for fuel. PHEVs have onboard gasoline-fuel generators that permit them to generate their own juice once their batteries are depleted. Friedland said Plug In America, possibly the strongest EV advocacy group in the U.S., does not share that sentiment. That's because the group primarily wants vehicles to rely less on fossil fuels and more on electricity, regardless of whether they are plug-in hybrids or BEVs, he said.

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Friday, September 9, 2011

MMNA Announces Price Adjustment to the 2012 Mitsubishi i 100% Electric Vehicle

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Mitsubishi Motors Announces Price Adjustment to the 2012 Mitsubishi i 100% Electric Vehicle

Sep 9, 2011

CYPRESS, Calif., Sept. 9, 2011 /PRNewswire/ -- Due to unforeseen changes in market conditions, Mitsubishi Motors North America, Inc., (MMNA) has decided to make a pricing adjustment of $1135 to the 2012 Mitsubishi i 100% electric-powered vehicle.

The well-equipped entry-level Mitsubishi i ES model will see its net value change to $21,625*, while the premium-grade SE version of the electric vehicle will have a new net value price of $23,625*.

Despite the pricing adjustment, the 2012 Mitsubishi i remains the most affordably-priced mass-market electric car available in the marketplace today.

The pricing adjustment applies only to the suggested MSRP pricing of the vehicle. The value-oriented pricing of options such as the Cold Zone package ($150) that consists of a main lithium-ion battery warming system and heated outside mirrors and the Premium package ($2790) that includes HDD navigation system with rear camera, FUSE Handsfree Link System™ with USB port, steering wheel-mounted audio controls, and a DC quick charging port remain unaffected.

* ES $29,125 MSRP less $7500 federal tax credit = $21,625 after tax credit; SE $31,125 MSRP less $7500 federal tax credit = $23,625 after tax credit

Tuesday, August 30, 2011

2012 Mitsubishi ASX [AU]

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 2012 Mitsubishi ASX [AU]

The 2012 Mitsubishi ASX update is now on sale in Australia. The highlight of the refreshed range is the new option of a reversing camera for the entry-level model, which means the entire ASX line-up is now available with the potentially life-saving safety feature.

Mitsubishi Motors Australia President and CEO, Genichiro Nishina, said adding a reversing camera option to the front-wheel drive base model variant (which makes up 70 per cent of all ASX sales) was the main focus of the update.

All 2012 Mitsubishi ASX compact SUVs benefit from new seat materials, new interior finishes and a centre-rear armrest with cup holders.

The 2WD variant is now available with two option packages.

The $500 Convenience Pack includes reversing sensors, Bluetooth hands-free phone compatibility and steering wheel audio controls.

The $3700 Luxury Pack adds Bluetooth and full steering wheel functionality, along with an electro-chromatic mirror with rear view camera, leather upholstery, heated front seats and power operated driver’s seat. The exterior scores 17-inch alloy wheels, fog lamps and chrome highlights.

The ASX 4WD variant adds the electro-chromatic mirror and camera system as standard, while the top of the range Aspire model gets a few small chrome tweaks to the instrument panel.

Mechanically the 2012 Mitsubishi ASX is unchanged from the 2011 model. The 110kW/197Nm 2.0-litre petrol engine continues to use fuel at a rate of 7.7-8.1 litres/100km on the combined cycle. The 110kW/300Nm 1.8-litre diesel uses 5.9 litres/100km combined, making it one of the most fuel efficient compact SUVs on the market.

2012 Mitsubishi ASX manufacturer’s list prices (excluding government and dealer charges):

* 2WD 2.0 manual – $25,990
* 2WD 2.0 CVT – $28,490
* 4WD 2.0 CVT – $31,990
* 4WD 1.8 manual – $31,990
* 4WD 2.0 CVT Aspire – $36,990
* 4WD 1.8 manual Aspire – $36,990

MMC, ROLF Import, and Russia's Kaluga Region signs MoU on collaboration on Environmental Protection

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Mitsubishi Motors Corporation, ROLF Import, and the Government of Russia's Kaluga Region Sign a Memorandum of Understanding for Collaboration on Environmental Protection
Left: Mr. A.D. Artamonov, Governor of the Kaluga Region
Right: Mr. Osamu Masuko, President of Mitsubishi Motors

Kaluga , Russia August 27, 2011 - Mitsubishi Motors Corporation (MMC), ROLF Import, MMC's exclusive distributor for the Russian market, and the Government of the Kaluga Region signed a Memorandum of Understanding (MoU) on collaboration between the three parties to improve the natural environment of the Kaluga region. The MoU includes information sharing among the three parties regarding promotion of electric vehicle (EV) and EV infrastructure. Through this MoU, the three parties will work on reducing CO2 emissions as well as increasing energy efficiency in the region.

The three parties also have conducted negotiations to discuss organization of joint collaboration efforts to improve environmental conditions in the Kaluga region, where MMC's joint-production facility with PSA Peugeot Citroën is located.

MMC has signed similar agreements with governments of countries and regions as well as private-sector and public-sector companies around the world, aiming to better the environment through the popularization of EVs and establishment of EV infrastructure around the world; which contribute to reducing CO2 emissions and energy efficiency. Now MMC works with one of its most important partners in ROLF Import in conjunction with the local government to offer its world-class EV know-how to improve the environment for the Kaluga region, with an eye on all of Russia in the future.

Friday, August 26, 2011

2003-2006 Mitsubishi Triton recalled in Australia

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Mitsubishi Motors Australia has recalled 9500 Mitsubishi Triton utes over an Australia Design Rule non-compliance issue related to the genuine accessory aluminium trays and towbars.

The recall affects two-wheel drive, four-cylinder, single- and dual-cab variants of the Mitsubishi MK Triton sold in Australia between May 1, 2003 and December 31, 2006.

The official recall notice published on the Australian Competition and Consumer Commission website explains:

Some combinations of genuine accessory aluminium trays and genuine accessory towbars fitted to the affected Triton model vehicles may not comply with part of the Australian Design Rules (ADR 62/01).

The position of the tray relative to the towball mounting may not comply with the Australian Standard AS4177.1 1994 which requires a three-dimensional clearance space around the towball mounting.

Mitsubishi Motors Australia is contacting all affected owners by mail at their last known address. Current owners are advised to contact their authorised Mitsubishi dealership for inspection and, if necessary, replacement of the towbar tongue.


Wednesday, August 24, 2011

MMNA to end production of the Eclipse and Endeavor this week.

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NORMAL -- The last of the Eclipse coupes, Spyder convertibles and Endeavor SUVs will roll off Mitsubishi assembly lines at the end of the week.
Mitsubishi Eclipse

The Normal plant will then begin a retooling process that will result in the production of the Outlander Sport crossover SUV by mid-2012. Mitsubishi Motors North America will produce the Galant for about another year.
Mitsubishi Eclipse Spyder

MMNA spokesman Dan Irvin said the plant's 1,300 workers are somewhat sentimental as they say goodbye to the current models, but are excited about the future. In February, Japanese parent company Mitsubishi Motors Corp. announced a $100 million investment in the plant to produce the Outlander Sport.

"The Eclipse and Spyder are something our brand was identified with," said Irvin. "But I think everybody is looking ahead and focuses very much on that. Whether you get a new job, or house, or appliance, or car, you're more excited about the new one and the opportunities to come than dwelling on what got you this far."
Mitsubishi Endeavor

The Eclipse, Spyder and Endeavor will be available for purchase through at least the end of 2011, and MMNA will continue to make service parts for those models for six to seven years, said Irvin.

Mitsubishi to join IMIE and the METRO newspaper to launch the EcoVelocity motor show

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Mitsubishi will join IMIE and the METRO newspaper to launch the EcoVelocity motor show, taking place at Battersea Power Station in London between 8th and 11th September 2011.
Mitsubishi i-MiEV UK Spec
EcoVelocity will host vehicles which provide no-compromise, low and ultra low emissions, aiming to provide prospective buyers with an insight into the new technologies.

Mitsubishi will showcase its Intelligent Motion range, which will include the first pure-electric vehicle to the UK market, the Mitsubishi i-MiEV.

South Africa gets facelifted Triton as CBU from Thailand

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Mitsubishi is changing its Triton one-tonners in South Africa by offering a facelifted model that is imported as a fully built-up unit and not assembled locally, as has been the case in the past.

The new pick-ups will take over from the Triton line that was introduced in 2007 - the year when it replaced the Colt that has been in SA since 1990.

The Colt helped to propel Mitsubishi's success with sales of over 20 000 units.

The latest Triton models are made at a plant in Thailand that exports to all major first world countries for Mitsubishi Motors. That same plant has already exported more than a million vehicles since 1988 when it became the first Thai motor vehicle exporter and has won several quality awards for the units produced there.

Mitsubishi Motors South Africa opted for an import route for the Triton because it offers greater flexibility in terms of product specification and better supply rates than when a product is locked into local production.

The new range has an updated grille, headlights and front bumper as well as a new-look step bumper at the rear and restyled alloy wheels on all models.

Tuesday, August 23, 2011

Mitsubishi launches Limited Edition of Outlander Chrome in India

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Japanese car maker, Mitsubishi Motors has launched a limited edition model of their SUV Outlander in India, christened as the Outlander Chrome Edition. The new features of Mitsubishi Outlander Chrome Edition includes larger rear spoiler, molding protection on the side, side air dam, roof mounted DVD player, floor illumination, door mirror cover with chrome plating and a few state of the art gadgets on the inside.

The car is now available at all the authorized Mitsubishi dealers across India. There is not a single change made in the engine department. Mitsubishi Outlander Chrome Edition will be powered by the same petrol powered four cylinder 2.4L engine. The launch of a limited edition Outlander can be termed as a marketing gimmick by Mitsubishi Motors.

We hope Mitsubishi launches a diesel variant of Outlander in India soon as that is what will create a real sense of excitement amongst Indian car buyers. Instead of adding cosmetic upgrades to their existing vehicles, Mitsubishi Motors should launch new variants, preferably hatchbacks, in the Indian auto industry in order to grow.


Friday, August 19, 2011

MMC and Mitsubishi Electric announces plan to develop Smart Grid technolgy using EVs

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TOKYO --Mitsubishi Motors Corporation, Mitsubishi Electric Corporation and Mitsubishi Corporation have announced a profile of their joint project for smart grid technology development applying electric vehicles (EVs). Utilizing EVs as "moving batteries," the technology will be effective for curtailing fluctuation in output from renewable energy sources and shifting power demand peaks. The schedule envisions installation of a test facility on the premises of Nagoya Works of Mitsubishi Motors by March 2012 and start of actual activities such as connection to facility power panels and collection of data.
Mitsubishi i-MiEV x-ray view. The big rectangle in the middle is the Li battery pack.

EVs are mounted with large-capacity lithium-ion batteries. Automakers are working to heighten their added value by effective use of this feature when the vehicles are parked. The V2X Project resting on collaboration among the three firms is aimed at establishment as technology mainly for offices, factories and other such business sites. It is characterized by utilization of large-capacity power by connection of several EVs.

The test facility, which is to be constructed from this year to next year, will be a parking lot whose roof is covered by photovoltaic power generation panels. There will be several units for drawing direct-current power from the EV charging outlets. The power will be supplied to factories after conversion to an alternating current by means of a power conditioner.

Source: The Denki Shimbun

Mitsubishi Motors Ireland will sponsor Irish Olympian Derval O’Rourke

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Mitsubishi Motors Ireland has announced that it will sponsor Irish athletics star and Olympic hopeful, Derval O’Rourke.

As part of the sponsorship, Derval took delivery of a new Mitsubishi ASX Crossover. On becoming the latest Mitsubishi Brand Ambassador, Derval commented: "The Mitsubishi ASX is perfect for me. It’s stylish, flexible, economical and there’s plenty of room for my two most important travel companions – my training gear and Berlino, my dog!”

Commenting on the sponsorship, Mitsubishi Motors Ireland said: “The whole Country is behind Derval as she strives for Olympic success next year and Mitsubishi Motors Ireland is delighted to be able to support her in those efforts.”

The ASX is the latest edition to the Mitsubishi range and combines the space and versatility of a family car with the looks and superior driving position of an SUV. It delivers frugal running costs, CO2 emissions so low they lower your road tax, and a drive-enhancing collection of luxurious features including; hill start assist, Bluetooth phone connectivity, telescopic steering-wheel adjustment, seven protective airbags and ABS with EBD.

Wednesday, August 17, 2011

Sebastien Loeb extends his Citroen WRC contract for 2 more years

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Sebastien Loeb will continue in the World Rally Championship for at least another two more seasons after agreeing a deal to remain with the factory Citroen squad until the end of the 2013 season.

Loeb’s future with the French make and, indeed, the WRC has been the subject of considerable speculation in recent months with suggestions that the 37-year-old Frenchman would call time on his rallying career if he captured an eighth world crown this year. He currently leads the standings following his breath-taking victory on Neste Oil Rally Finland last month.

In a statement, Loeb said: “With the arrival of other manufacturers in the championship, the competition is going to get tougher in the years to come. All the more so with the rule changes concerning the starting order coming in in 2012 as all the drivers will be fighting on a level playing field. To take the fight to them I’m putting my trust in Citroen, a team I know inside out and the DS3 WRC, the car that I helped [develop] with Citroen Racing.”

Loeb has been part of the Citroen family since 2001. He claimed his maiden WRC event win with the firm, on Rallye Deutschland, in 2002 and captured his first world crown driving a Citroen Xsara WRC in 2004. To date he has taken 66 victories in the world championship alongside co-driver Daniel Elena, who will continue alongside Loeb for another two seasons.