Tuesday, December 24, 2013

Outlander and Outlander Sport earns IIHS Top Saftey Pick award [USA]

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Mitsubishi Motors' 2014 Outlander & Outlander Sport Earn Coveted Insurance Institute for Highway Safety (IIHS) Top Safety Pick Awards, Offering Consumers the Safest Crossover Model Lineup in America

2014 Mitsubishi Outlander


Cypress, California, December 19, 2013 - Mitsubishi Motors North America, Inc. (MMNA) has seen its all-new 7-passenger 2014 Mitsubishi Outlander named an Insurance Institute for Highway Safety (IIHS) "Top Safety Pick+" - the highest safety achievement designated by the non-profit vehicle research and crash test ratings agency - and its 5-passenger 2014 Mitsubishi Outlander Sport designated the only IIHS "Top Safety Pick" model in the Small SUV category. With these accolades, Mitsubishi Motors offers automotive consumers the safest crossover model lineup available in America today.

Due to more stringent testing criteria for the IIHS "Top Safety Pick+" and "Top Safety Pick" awards, only 39 vehicle models earned either award in 2014 - a drastic reduction when compared to the 130 vehicle models that earned IIHS award recognition in 2013.
2014 Mitsubishi Outlander Sport

The redesigned 2014 Mitsubishi Outlander was one of only 22 vehicles to earn the IIHS "Top Safety Pick+" accolade for 2014.

In order for a vehicle to become an IIHS "Top Safety Pick+" for 2014, a test subject must not only display exemplary performance in the various stringent crash testing criteria, but it must now "have systems that can prevent or mitigate front-to-rear crashes," according to the IIHS.

Tuesday, December 17, 2013

Mitsubishi Motors to Establish Office in Nairobi, Kenya

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Mitsubishi Motors to Establish Office in Nairobi, Kenya
- Upgrading operating base in Africa ahead of future motorization -

Tokyo, December 17, 2013 - Mitsubishi Motors Corporation (MMC) announced that it will establish an office in Nairobi, Republic of Kenya with the aim of strengthening its information-gathering capability on the African market as well as further invigorating its local sales network. The office will begin operations in January 2014.

Automobile demand in the African market is expected to rapidly increase, with great potential for economic growth as it is blessed with an abundance of natural resources and increasing population. MMC-brand vehicles were first introduced in the African market in the late 1960s. MMC vehicles, typified by pickup trucks and SUVs, have been widely accepted by African consumers for their all-terrain capability and four-wheel-drive technology which are ideal for driving on rough roads. Currently, MMC's sales network reaches throughout 48 countries in the continent.

MMC's African operations including sales, parts, and after-service had been overseen by MMMEA* in Dubai. However in recent years, detailed and specific market information regarding consumer needs, returning feedback to product development, and closer communication with local sales outlets have all become more and more necessary. Thus MMC decided to reopen an office now after closing the previous office in 1996. The new office will strengthen African operations through various measures including human resource development for local staff, in cooperation with MMMEA.

In preparation for the future expansion of motorization in Africa, MMC will move ahead with upgrading its operating base in Africa during the New Stage 2016 new mid-term business plan, which begins next April.

Friday, December 13, 2013

Mitsubishi Motors Appoints New Distributor in Laos

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Mitsubishi Motors Appoints New Distributor in Laos


Tokyo, December 13, 2013 - Mitsubishi Motors Corporation (MMC) has signed a contract with KLM Import-Export Sole Co., LTD. (KLM) making KLM MMC's distributor in the Lao People's Democratic Republic (Laos). MMC had been studying ways to rebuild and strengthen its sales network in Laos and has decided on KLM to handle sales and services for all MMC-brand vehicles in the country.

On December 12, a dealer opening ceremony was held in Vientiane with Dr. Nam Viyaket, Minister of Industry and Commerce in attendance. Mr. Souphavanh Sorrangkoun, President of KLM, also at the ceremony, touching on expanding operations in Laos, stated "We will aggressively move forward with marketing activities in our rapidly growing market. Then we plan to expand and enhance the sales network including establishing sales outlets in Savannakhet, the second-largest city after Vientiane, as well as in Pakse." In addition, Mr. Kenichi Horinouchi, Corporate General Manager of MMC's Asia & ASEAN Office, added "We will do our utmost to support KLM in gaining appreciation of the benefits Mitsubishi Motors vehicles bring from the Lao people."

December 12 Dealer Opening Ceremony
Among the rapidly-growing ASEAN markets, Laos is also expected to show progressing economic development as well as continuous growth in its automobile market. Recognizing this, MMC, as part of its strategy to focus more resources in emerging markets such as ASEAN markets, plans to firmly establish its brand presence and further sales expansion in the country with an eye on expanding the current lineup of SUVs and pickup trucks to include passenger vehicles or other vehicles.

Outline of KLM Import-Export Sole Co., LTD.
Location: Vientiane, Laos
Capital: KIP 4.0 billion (Approx. JPY 50.0 million)
Representative: Souphavanh Sorrangkoun
Established: January 2013
Product Lineup: Triton, Pajero Sport
No. of Employees: 37 (as of December 2013)

Wednesday, December 11, 2013

Update Regarding Mitsubishi Motors Initiatives in Myanmar

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Update Regarding Mitsubishi Motors Initiatives in Myanmar
Mitsubishi Motors Corporation
Mitsubishi Corporation
Yoma Strategic Holdings Ltd.
First Myanmar Investment Company Ltd.


TOKYO, December 12, 2013 - Mitsubishi Motors Corporation (MMC), Mitsubishi Corporation (MC), Yoma Strategic Holdings Ltd (YSH) and First Myanmar Investment Co., Ltd (FMI) have been working together on building a service structure for inspection, maintenance, and repair of MMC brand vehicles in the Republic of the Union of Myanmar (Myanmar), following Myanmar's recent deregulation of automobile importation and in consideration of the many MMC brand vehicles already on the road there, distributed mainly through the country's used car market.

As a part of these efforts, a second After-Sales Service Center was established on December 5 in Mandalay.

By establishing the second After-Sales Service Center located in Mandalay following the one established in Yangon this May, services for almost 80% of MMC-brand vehicles currently on the road in Myanmar will be covered. Expanding the after-sales service structure using MMC know-how will contribute to strengthening MMC's brand image prior to commencement of its new car sales.

As part of initiatives towards the Myanmar market, MMC announced its intention in October to commence new car sales in Myanmar. Now MMC, MC, YSH and FMI are under discussions regarding establishment of a joint venture for new vehicle sales and after-sales service in preparation for an expected rapid development and growth of the economy as well as the automobile market in Myanmar.

In addition to the aforementioned new vehicle sales and after-sales service business, MMC, MC, YSH and FMI are discussing additional possibilities for mutual cooperation in Myanmar in the future, including local production.

Friday, December 6, 2013

Outlander PHEV Earns Maximum 5-star Rating in 2013 Euro NCAP

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Outlander PHEV Earns Maximum 5-star Rating in 2013 Euro NCAP


- Latest award confirms worlds' first plug-in hybrid SUV's combination of performance technologies -
Tokyo, December 6, 2013 – Mitsubishi Motors Corporation (MMC) announced that the company's Outlander PHEV mid-size SUV featuring MMC's own Plug-in Hybrid EV System has been awarded a maximum 5-star rating in the 2013 Euro NCAP (New Car Assessment Programme), an overall safety rating system for new models launched in Europe*1. Euro NCAP puts new cars through some of the world's toughest safety tests, including an array of crash tests.

・String of awards redeems "@earth TECHNOLOGY"
This recognition is the latest in a string of awards that confirms MMC's @earth TECHNOLOGY, the technologies that embody MMC's Drive@earth pillars of environmental responsibility, driving pleasure, and toughness and safety – all of which are combined in Outlander PHEV, the pinnacle of @earth TECHNOLOGY.

The Outlander PHEV was awarded the Car of the Year Japan*2 2013-2014's Innovation Award for its environmental performance and motive performance.

In addition, the Outlander PHEV's Plug-in Hybrid EV System drivetrain was recognized for its environmental performance and driving dynamics by the Automotive Researchers' and Journalists' Conference of Japan*3, which in November named the Plug-in Hybrid EV System the "RJC Technology of the Year 2014."

・About the Outlander PHEV
The world's first plug-in hybrid SUV, the Outlander PHEV is an "electric car that charges itself" and represents a fusion of the EV technologies developed by MMC for models such as the i-MiEV, 4WD technologies honed in the Lancer Evolution, and SUV know-how gained from the Pajero (Montero or Shogun in some countries).

The Outlander PHEV is fitted with a combination of several advanced safety features, including: e-Assist*4 advanced safety technologies, RISE*5 high-rigidity impact safety body and seven SRS airbags and harmonizes high levels of performance in environment, safety and premium quality.

*1:     For more information, please visit http://www.euroncap.com/results/mitsubishi/outlander_phev/543.aspx
*2:     Held by the Car of the Year Japan's supervisory board, made up primarily of Japanese automotive journalists.
*3:     A non-profit organization consisting of Japan-based automotive critics and journalists.
*4:     Called "e-Assist" only in the Japanese market, a combination of advanced technologies including Forward Collision Mitigation System (FCM) which automatically applies the brakes as necessary to help avoid a collision with the vehicle ahead or reduce impact damage in the event of a collision; Lane Departure Warning System (LDW) which alerts the driver when the vehicle starts to drift from its lane, aiding driver concentration; and Adaptive Cruise Control System (ACC), a radar-based system that automatically maintains a driver-adjustable distance with the vehicle in front, reducing the chance of a collision if the vehicle in front suddenly stops.
*5;     Reinforced Impact Safety Evolution, MMC's patented safety body construction system. For more information please visit http://www.mitsubishi-motors.com/en/spirit/technology/library/rise.html.

Tuesday, June 4, 2013

Mitsubishi Motors Reports 79 Percent Increase for Outlander Sport Sales in May [US]

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Mon, Jun 03, 2013 - CYPRESS, Calif.



Mitsubishi Motors North America (MMNA) today reported the U.S.-built Outlander Sport achieved a year-over-year sales increase of more than 79 percent in May.

The 2,226 units sold is the second-highest-ever total of Outlander Sport sales in a month and marks the ninth consecutive month of sales increases for the fuel-efficient CUV.  Outlander Sport sales are up more than 48 percent year to date.

"Outlander Sport continues to lead an increase in traffic to our dealer showrooms," said MMNA President & CEO Yoichi Yokozawa. "This attractively priced CUV is appealing to many customers looking for a crossover with high fuel-efficiency and outstanding safety features."

Outlander Sport recently received a "Top Safety Pick PLUS" designation from the Insurance Institute for Highway Safety (IIHS).  Outlander Sport was one of only two vehicles in the Small SUV category to receive IIHS’ new and highest accolade for vehicles that offer superior crash protection and meet new, tougher crash safety standards.

"We will carry this positive momentum through the summer selling season with increased network television advertising and the introduction of our all-new 2014 Outlander," Yokozawa added.

Lancer sales were also up, more than 15 percent for the month compared to the prior year and more than 43 percent year to date.

Sales of Mitsubishi models currently in production were up more than 31 percent compared to May 2012.  However due to discontinued models, total overall Mitsubishi sales were down 15 percent.

Tuesday, May 21, 2013

2013 Mitsubishi Attrage [TH]

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Mitsubishi Motors Next-generation Global Compact Sedan to Be Launched in Thailand in July
Charming next-generation global sedan to be named Attrage

2013 Mitsubishi Attrage

Bangkok, May 21, 2013 - Mitsubishi Motors Corporation announced that its next-generation global compact sedan, to be named Attrage*1, will be launched in the Thai market this July. The Attrage qualifies for the Thai government's Eco-car Project*2 and will be produced at MMC subsidiary Mitsubishi Motors (Thailand) Co. Ltd.'s third factory at the Laem Chabang Industrial Estate in Chonburi province in Thailand.

*1: Contrived based on the English attractive
*2: Qualifications: fuel efficiency based on European calculation methods of at least 5L/100KM (20km/L) , meet EURO4 exhaust gas regulations, invest over THB5 billion into production in Thailand, and produce over 100,000 units per year after the fifth year of production.

Main Features
The Attrage will bring styling befitting a next-generation global compact sedan, featuring
-a short nose which delivers an outstanding forward field of view
-superior maneuverability with a class-leading minimum turning radius of 4.8 meters
-graceful and flowing side proportions which balance aerodynamics and interior space among the most generous in its class
-sleek aerodynamics, with a dynamic character line which kicks up towards the rear.


The Attrage is expected to achieve a fuel efficiency of 22 km/liter*3, among the best in its class, achieved with a combination of uncompromising weight reduction throughout and
-A lightweight RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel
-A lightweight and compact 1.2-liter MIVEC engine
-CVT with sub-geartrain or 5-speed manual
-Excellent aerodynamics providing a drag coefficient (CD) of 0.29, among the best in its class.

*3: Calculated based on NEDC (New European Driving Cycle)

The Attrage delivers driving pleasure thanks to agility and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling, stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.

Friday, May 17, 2013

2013 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+

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2013 Mitsubishi Outlander Sport Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+

Mitsubishi Motors North America, Inc. (MMNA) is honored to learn that the company's best-selling model – the 2013 Mitsubishi Outlander Sport compact crossover vehicle – has today been named a 2013 "Top Safety Pick+" award winner by the Insurance Institute for Highway Safety (IIHS). The Outlander Sport's 2013 IIHS "Top Safety Pick+" award comes in addition to the two straight IIHS Top Safety Pick awards the handsome 5-passenger compact crossover has already received in 2012 and 2013.

The 2013 Mitsubishi Outlander Sport was one of only two vehicles in the Small SUV category named a "Top Safety Pick+" by the Insurance Institute for Highway Safety (IIHS) from a field of 13 vehicles.

The Insurance Institute for Highway Safety (IIHS) is now awarding the new "Top Safety Pick+" designation as its highest accolade for vehicles that offer superior crash protection. The 2013 Outlander Sport's "Top Safety Pick+" achievement indicates that it meets the tougher crash safety standards set forth by the non-profit vehicle research and crash test ratings agency that are now necessary to receive its highest accolade.

The Insurance Institute for Highway Safety (IIHS) rates vehicles as "good," "acceptable," "marginal" or "poor" based on performance in a moderate overlap frontal crash, small overlap frontal crash, side impact, rollover, plus evaluations of seat/head restraints for protection against neck injuries in rear impacts. The "Top Safety Pick+" requires a vehicle to score a "good" rating in at least four of the five tests and no less than an "acceptable" in the fifth test.

Added just last year, the small overlap test "replicates what happens when the front corner of the vehicle strikes another vehicle or object like a tree or utility pole," according to the IIHS. A full 25% of the front of the vehicle on the driver's side hits a 5-foot-tall barrier at 40 mph.

Two-thirds of the vehicles in the Small SUV category that were evaluated by the IIHS scored a lowly "poor" rating for vehicle structure.

The 2013 Mitsubishi Outlander Sport's exceptional IIHS "Top Safety Pick+" rating can be attributed to numerous advanced high-tech design features, particularly to a key safety technology engineered into every Mitsubishi Motors vehicle – Reinforced Impact Safety Evolution (RISE). RISE is Mitsubishi Motors' patented safety body construction system featuring integrated energy-absorbing crumple zones and engineered reinforcements strategically placed within the body/chassis that provide maximum protection to the vehicle's occupants in the event of an impact by absorbing and/or dispersing a great deal of this energy from the cabin.

With a starting MSRP of only $19,170, the 2013 Mitsubishi Outlander Sport is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 31 mpg highway and includes a long list of welcome standard features.

Sunday, May 12, 2013

Third place for the Mitsubishi Space Star

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Top placement for the Mitsubishi Space Star

Third place at the European Auto Bild Design Award 2013
Best Japanese car in its category
200,000 readers voted a total of 36 vehicles



Rüsselsheim, 10 May 2013. - Barely on the market, already a top ranking in a European design competition in the Auto Bild group. The Mitsubishi Space Star reached as the 3rd best Japanese automobile Place the design Award 2013 behind two European manufacturers.

Were a total of 36 vehicles in six categories to choose from. 200,000 readers of Auto Bild 15 issues of European family from certain. The Mitsubishi Space Star went into the category of small and compact cars at the start.

Mitsubishi contract with the German partners of the pretty little girl is available from just 8,990 euros. Base engine is a 1.0-liter engine with 52 kW (71 hp), the second variant is a 1.2 engine with 59 kW (80 hp). Both drives impress with outstanding fuel consumption and CO2 emissions: The smaller engine with start-stop system AS & G is satisfied in the combined EU cycle of 4.0 l/100 km, which corresponds to CO2 emissions of 92 g / km, the stronger variant with 4.3 l/100 km (100 g / km).

Friday, May 10, 2013

Mitsubishi Outlander receives the JNCAP 5 star award [JP]

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Mitsubishi Motors' Outlander Recognized as Fiscal Year 2012's Top Safety Performer among New Passenger Vehicles in Japan

Outlander sets new record for automobile safety



  



Tokyo, May 10, 2013 - Mitsubishi Motors Corporation (MMC) announced that its all-new Outlander received the Japan New Car Assessment Program (JNCAP) JNCAP Five Star Award in addition to the JNCAP First Prize, cementing the SUV as a leader in automobile safety.

JNCAP Awards Recognize High Performance in Safety Tests
The JNCAP Five Star Award is given to new automobiles introduced in during the Japanese  fiscal year that earn the maximum five star overall rating in the 2012 JNCAP crash safety evaluation tests conducted by Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT) and National Agency for Automotive Safety and Victims' Aid (NASVA). The JNCAP First Prize is given to an automobile that achieves the highest ever score.

The JNCAP structure combines vehicle occupant protection and pedestrian protection performance during test collisions, evaluating overall safety of automobiles and assigning a grade from one (lowest) to five (highest) stars. The Outlander received the maximum five-star rating for achieving the highest level of safety for vehicle occupants as well as for pedestrians.

About Outlander
The all-new Outlander was released in Japan in October 2012. It is fitted with a combination of several advanced safety features, including:
e-Assist*1 advanced safety technologies
RISE*2 high-rigidity impact safety body
Seven SRS airbags.

In addition to these superior safety features, the Outlander's lightweight design offers superior fuel economy and environmental performance. Combined with a refined interior, sophisticated exterior and motive performance, the Outlander was made to be a "premium SUV" that harmonizes high levels of performance in one package.

"Toughness and Safety" Recognized
With the theme of driving pleasure towards a sustainable future for everyone, MMC has pushed ahead on automobile manufacturing that aims to contribute to environmental responsibility, deliver driving pleasure, and provide toughness and safety under MMC's tagline Drive@earth. With these JNCAP awards, MMC's advanced safety technologies towards "toughness and safety" have been officially recognized with high regard.

MMC is proud of this achievement yet at the same time remains committed to providing even higher levels of safety in its products.

*1:
Called "e-Assist" only in the Japanese market, a combination of advanced technologies including Forward Collision Mitigation System (FCM) which automatically applies the brakes as necessary to help avoid a collision with the vehicle ahead or reduce impact damage in the event of a collision; Lane Departure Warning System (LDW) which alerts the driver when the vehicle starts to drift from its lane, aiding driver concentration; and Adaptive Cruise Control System (ACC), a radar-based system that automatically maintains a driver-adjustable distance with the vehicle in front, reducing the chance of a collision if the vehicle in front suddenly stops.
*2:
Reinforced Impact Safety Evolution Body.

Tuesday, March 5, 2013

Two New Concept Vehicles Reveal Future Direction for Mitsubishi Motors at the 2013 Geneva International Motor Show

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Two New Concept Vehicles Reveal Future Direction for Mitsubishi Motors at the 2013 Geneva International Motor Show
- Vision for future embodied by diesel-hybrid pickup and next-generation all-electric compact -
TOKYO, March 5, 2013 - Mitsubishi Motors Corporation (MMC) unveiled the MITSUBISHI Concept GR-HEV*1 and the MITSUBISHI Concept CA-MiEV*2 concept models at the 83rd Geneva International Motor Show*3 today. In addition to the world debut of these two concept models, which embody MMC's unique next-generation advanced technology known as @earth TECHNOLOGY, MMC will put on display a total of 15 models (nine on press day), including the Space Star (Mirage in other markets), which launched in European markets this February, as well as the Outlander PHEV, which is scheduled for sequential release starting this July.

With the theme of driving pleasure towards a sustainable future for everyone, MMC has pushed ahead on automobile manufacturing that aims to contribute to environmental responsibility, deliver driving pleasure, and provide toughness and safety, under MMC's tagline Drive@earth. @earth TECHNOLOGY expresses MMC's next-generation advanced technologies that achieve the intent behind Drive@earth. 

These technologies include:
       -            MMC's electric vehicle (EV)*4 technology
       -            Technologies to reduce fuel consumption (high-fuel efficiency gasoline engines, "clean diesel")
       -            MMC's traditional 4WD technology and integrated vehicle dynamics control systems
       -            S-AWC (Super All-Wheel Control, which provides a balance between driving stability and ultimate driving pleasure)
       -            RISE (Reinforced Impact Safety Evolution) enhanced collision-safety body,
       -            Advanced preventative safety technologies such as ACC, FCM, LDW*5,

All provide support for safe and comfortable driving. MMC will use @earth TECHNOLOGY tagline around the world.

The MITSUBISHI Concept GR-HEV and the MITSUBISHI Concept CA-MiEV, which will be presented at the Geneva International Motor Show, represent the embodiment of @earth TECHNOLOGY.

MITSUBISHI Concept GR-HEV
         

MITSUBISHI Concept CA-MiEV


*1:     GR: Grand Runner. Represents powerful driving through grand and magnificent lands with advanced technology.
*2:     CA: Compact and Advanced technology - the combination of advanced EV technology and next-generation compact packaging.
*3:     For more information, please visit www.salon-auto.ch/en/ (English).
*4:     Including plug-in hybrid electric vehicles (PHEV) and other electric-powered vehicles.
*5:     ACC: Adaptive Cruise Control System, which enables the maintenance of a safe distance from the preceding vehicle even when traffic is congested; FCM: Forward Collision Mitigation System, which provides support for mitigating damage or avoiding collisions through the automatic braking, enabled when the distance with the preceding car shrinks suddenly; LDW: Lane Departure Warning System, which draws the attention of the driver through an alarm when the vehicle appears to be deviating from its lane while driving.



Sunday, March 3, 2013

MITSUBISHI Concept G4 Compact Sedan Concept Car to Be Unveiled at 34th Bangkok International Motor Show

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MITSUBISHI Concept G4 Compact Sedan Concept Car to Be Unveiled at 34th Bangkok International Motor Show
Tokyo, March 4 2013 - Mitsubishi Motors (Thailand) Co., Ltd. (MMTh), Mitsubishi Motors Corporation's (MMC) exclusive producer and distributor in Thailand, will present the global debut of the MITSUBISHI Concept G4*1 concept model for a new-generation compact sedan its world debut at the 34th Bangkok International Motor Show*2 from March 25 through April 7.

In a lineup of 23 concept and Thai-built models on the MMTh booth, the MITSUBISHI Concept G4 will be joined by the MITSUBISHI Concept GR-HEV*3, an FR*4 sport utility truck powered by a diesel-hybrid drivetrain. Thailand-built production models on display will include the Mirage global compact car, which has been a hot seller in Thailand, the Lancer EX mid-size sedan, Triton pickup and Pajero Sport SUV.

*1: Global 4-door sedan.
*2: For more information please visit http://www.grandprixgroup.com/motorshow/Default2.aspx
*3: Grand Runner. The vision of a new SUT speeding across vast and majestic terrain driven by advanced technology.
*4: Front engine Rear wheel drive.

MITSUBISHI Concept G4

1. MITSUBISHI Concept G4
The MITSUBISHI Concept G4 is a concept model for a new compact sedan which MMC plans to roll out globally. The MITSUBISHI Concept G4 uses a high-clarity brilliant-cut diamond motif in the design of the front grill, headlamps and rear combination lamps to create a frontal visage with a commanding presence and a tail end which leaves a sharp impression as it drives off into the distance.
The MITSUBISHI Concept G4 carries next-generation compact sedan styling featuring


    a short nose which delivers an outstanding forward field of view and superior maneuverability,
    graceful and flowing side proportions which balances interior space among the most generous in its class with very sleek aerodynamics, and
    a dynamic character line which kicks up towards the rear.


The MITSUBISHI Concept G4 achieves fuel efficiency that is among the best in its class as its RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel - is powered by a lightweight and compact 1.2-liter MIVEC engine mated to a CVT with sub-geartrain in addition to uncompromising weight reduction throughout.

The MITSUBISHI Concept G4 delivers driving pleasure thanks to the agile and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling/stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.

Wednesday, February 13, 2013

World Premiere for Two Concept Models at 2013 Geneva International Motor Show

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World Premiere for Two Concept Models at 2013 Geneva International Motor Show

TOKYO, February 13, 2013 - Mitsubishi Motors Corporation (MMC) will give the MITSUBISHI Concept GR-HEV *1 and MITSUBISHI Concept CA-MiEV *2 concept models their global debut at the 83rd Geneva International Motor Show which runs from March 5 through March 17 (opening to the general public on March 7). The two show models highlight MMC's next-generation advanced technologies.
MITSUBISHI Concept GR-HEV
The MITSUBISHI Concept GR-HEV is a concept for a sport utility truck (SUT) which delivers high environmental and driving performance using a FR*3 diesel-hybrid system (under development) in a pickup truck, one of the most popular vehicle categories in emerging economies. Combining a high fuel-efficiency clean diesel engine with a high-output motor and battery, the hybrid electric vehicle (HEV) system achieves on-road CO2 emission levels of below 149 g/km to give it environmental performance among the best in its class. The concept also uses a next-generation 4WD system which incorporates the Super Select 4WD honed in the Pajero series and Super All Wheel Control (S-AWC) vehicle dynamics integrated control systems to deliver high stability traction and driving performance under all road conditions.
MITSUBISHI Concept CA-MiEV
The MITSUBISHI Concept CA-MiEV gives an indication of the shape MMC, which launched the i-MiEV - the world's first mass produced electric vehicle - in 2009, believes EVs will take in the near future. This concept model incorporates next-generation EV technologies under development at the company, such as high-energy density batteries and high-efficiency EV systems (motor, inverter, regenerative braking and wireless charging system). Together with a lightweight and aerodynamic body it achieves a cruising range of 300 km.

With its advanced technologies embodied in the two concept models making their world debut at the Geneva Motor Show, MMC will continues to pursue further progress both in emerging markets and in environmental technologies, two major keys to the growth of the company's business.

*1 : Grand Runner
*2 : Compact and Advanced technology
*3 : Front engine, rear-wheel drive

Wednesday, January 9, 2013

New compact model by Mitsubishi to be marketed in Europe as "Space Star"ce Star"

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New compact model by Mitsubishi to be marketed in Europe as "Space Star"



Rüsselsheim 9th, January 2013 - The new compact model of Mitsubishi Motors is going to be marketed in most European countries under the name "Space Star". This was announced by Mitsubishi Motors Corporation (MMC) now. In the Asian countries, including Japan, the most fuel-efficient vehicle will be marketed under the name "Mirage". The Space Star is being built in the new Mitsubishi plant in Thailand, the largest MMC production facility outside Japan.
The launch in Germany is scheduled for April.