Friday, December 31, 2010


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33rd Personal Dakar Argentina-Chile (January 1st-16th, 2011)
News from Buenos Aires

Thursday, December 30th, 2010
-Mechanics and engineers set to work to prepare cars for start
-Chicherit and Périn complete short shakedown in Mini All4 Racing

BUENOS AIRES (Argentina): All members of the Monster Energy X-raid rally team has safely arrived in Buenos Aires to begin final preparations for the official start of the 33rd Personal Dakar Argentina-Chile on New Year’s Day.

Six BMW X3CCs, the brand new Mini All4 Racing and the team’s fleet of race trucks, service trucks and support vehicles have been removed from the dock area in Buenos Aires and are being prepared by Sven Quandt’s army of mechanics and engineers.

Guerlain Chicherit and co-driver Michel Périn managed to carry out a short pre-event test in the Mini All4 Racing about 50km from Buenos Aires at a nearby motorcross circuit on Wednesday afternoon. Chicherit’s Mini has been developed in record time and the Frenchman will be hoping to improve on the fifth position he obtained with a BMW X3CC last year.

The entire X-raid team will attend pre-rally administration and scrutineering formalities at La Rural conference centre in Buenos Aires on Friday morning, before the competition cars are placed in a Parc Ferme area. Team members will then attend a New Year’s Eve dinner in the fashionable Puerto Madero area of the city to celebrate the start of the New Year.

One hundred and fifty-six cars, 183 bikes, 33 quads, 68 trucks and competitors from 51 nations are expected to finalise pre-rally formalities over the next two days before the official start on New Year’s Day.

Friday, December 24, 2010

Suzuki and Mitsubishi Agree on OEM Supply of Compact Passenger Vehicles

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Suzuki Motor Corporation and Mitsubishi Motors Corporation Agree on OEM Supply of Compact Passenger Vehicles

Tokyo, December 24, 2010-Suzuki Motor Corporation (Suzuki) and Mitsubishi Motors Corporation (MMC) have mutually agreed on OEM supply of Suzuki's SOLIO compact passenger vehicle to MMC.
2011 Suzuki SOLIO

Suzuki will supply MMC with about 800 SOLIOs per month beginning from spring 2011.

The OEM supply is expected to generate new customers for MMC, as it will make possible response to a wide variety of customer needs by adding a new genre to MMC's existing lineup – a "compact height wagon."

Through the OEM supply to MMC, Suzuki aims to improve its productivity and lower production and development costs through further increasing economies of scale.

This OEM supply is limited to the Japanese market.

Wednesday, December 22, 2010

Hydro-Québec and Mitsubishi launch the largest electric vehicle trial in Canada

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Hydro-Québec and Mitsubishi launch the largest electric vehicle trial in Canada
Mayor Martel to drive an i-MiEV

Montréal, December 20, 2010 – Hydro-Québec and Mitsubishi Motor Sales of Canada Inc. (MMSCAN) are pleased to announce that the first five all-electric i-MiEVs have arrived in Boucherville and are currently being prepared for their new drivers. Once installation of the data logging equipment that will be used during the trials is complete, Boucherville Mayor, Jean Martel, and employees from the City of Boucherville, the Centre de santé et de services sociaux Pierre-Boucher and Hydro-Québec will be able to pick up the test vehicles, just in time for the holidays.

Boucherville Mayor, Jean Martel, was delighted to announce his personal participation in the project: “. I am pleased to be one of the first users of the i-MIEV car in Quebec. By participating in this project, I feel I'm contributing to technological progress that will enable all of us to live in a cleaner world and breathe healthier air. My daughters are really happy that we're doing something for our future. I wish the project great success and would like to thank everyone who is actively involved."

Sunday, December 19, 2010

Queensland's RACQ will test the i-MiEV [AU]

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Electric car performance tested

An Australian car club will put an electric car through its paces over the next three years to test its real life performance for motorists.

Queensland's RACQ has taken delivery of a Mitsubishi iMiEV, the first mass-produced electric car sold in Australia and will test its reliability, range, power consumption and running costs to see how it compares with hybrid and petrol vehicles.

Research leader Steve Spalding says the car will be used by different people for different reasons from work, shopping and school runs to holiday drives, to see how consumer friendly it is for the average driver.

He says motorists fear getting stuck on the roadside in an electric car and want to know aspects such as how long the battery will last.

The iMiev uses a lithium-ion battery system with a battery range of 140 to 160 kilometres and a top speed of 130 kilometres an hour.

Source: Skynews

Friday, December 17, 2010

Mitsubishi to stop production in Limburg [NL]

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Mitsubishi stops production in Limburg

Thursday 16 December 2010 - Car maker Mitsubishi is stopping production at the Nedcar plant in Born in Limburg province, the Japanese firm said on Thursday, according to the Financieele Dagblad.
The Mitsubishi Colt is currently built from scratch at Nedcar and that will stop at the end of 2012. The plant employs 1,200 people.

However, the company is looking at the option of carrying out assembly work in Born using semi-manufactures imported from Japan.

source: DutchNews.NL

Mitsubishi i-MiEV four-star ANCAP safety rating

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Mitsubishi i-MiEV four-star ANCAP safety rating

The all-electric Mitsubishi i-MiEV has been awarded a four-star safety rating by the Australasian New Car Assessment Program (ANCAP).

The first fully electric car to be tested for the Australian market, the i-MiEV scored a total of 28.35 out of 37 points.

In the offset crash test it scored 10.95 out of 16, while in the side impact test it managed 14.4 out of 16. Protection from serious chest and leg injury was marginal for the driver in the front test, and there was a moderate risk of serious chest injury to the driver in the side test.

While a four-star rating is a solid effort, ANCAP Chair Lauchlan McIntosh said many other light cars – including variants of the Ford Fiesta, Hyundai i20 and Volkswagen Polo to name just a few – achieved a five-star rating while also being fuel efficient.

Read more from source:

Mitsubishi plans to offer EV and Hybrid versions of their current line-up [DE]

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Mitsubishi plans to each new model as an e-car

Mitsubishi plans to launch the battery-powered compact car i-MiEV other electric vehicles. This was announced by the Japanese manufacturer at the headquarters in Germany Hattersheim. "Every new car we develop even able to drive electric, " said spokesman Helmut Bauer.

Hattersheim. Mitsubishi plans to offer an electric version of their current car line-up. Recently, customers can order the i-MiEV for every 34 390 €. The car provides a maximum of 49 kW/67 hp, a top speed of 130 km / h and comes with a charge of its lithium-ion batteries widely according to the manufacturer 150 kilometers. Almost all the 600 vehicles, Mitsubishi gets the current fiscal year to March 2011 after Germany had already been sold.

The next step will probably the successor of the Outlander SUV electrified, it said. In addition, electric sports car, plug-in hybrid engines for SUVs like the Mitsubishi Pajero and vans are designed with battery power.

Source: automobilwoche

Wednesday, December 15, 2010


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33.Rallye Dakar 2011
Wednesday, December 15th, 2010


All-new MINI All4 Racing runs for around 300km in first trouble-free test in Le Creusot

TREBUR (Germany): The Monster Energy X-raid Team has completed a successful two-day test session with the new MINI All4 Racing at Le Creusot in France.

Driver Guerlain Chicherit and co-driver Michel Périn carried out the successful test on Monday, December 13th and Tuesday, December 14th, near Le Creusot, in the Saône-et-Loire department of the Burgundy region of France, south west of Dijon.

"After the short roll-out last Friday in Trebur, I was very excited to drive the car on the test track for the first time and was really content with everything,” enthused Chicherit, who finished fifth in the Dakar with the X-raid team in 2010. “The handling is excellent, the engine is very responsive and it is well balanced at jumps because of the improved centre of gravity. The view out of the car is much better than we were led to believe when the car was being built. Visibility is good and there is no disadvantage compared to the BMW X3CC.”

X-raid team director Sven Quandt was also pleased with the results of the first test session. “Altogether everything was optimistic and I am very happy that the car is finished and ready for the Dakar in such a short time. We carried out around 300km on the test track. The whole team is now looking forward to the world debut of the MINI All4 Racing in the Dakar Rally in January.”

i-MiEV New-generation Electric Vehicle Goes on Display at Narita Airport [JP]

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i-MiEV New-generation Electric Vehicle Goes on Display at Narita Airport

Tokyo, December 15, 2010 - Mitsubishi Motors Corporation (MMC) has announced today that it will be displaying its i-MiEV new-generation electric vehicle (EV) at Japan's Narita International Airport from December 15th 2010 until January 14th 2011, in order to promote the popularization of EVs.

A total of two i-MiEVs will be on display; one in Terminal 1 North Wing's departure lobby and one in Terminal 2's departure lobby. As a representation of Japanese environmental technological pride, the i-MiEV will have its own display space in the middle of the departure lobbies to see travelers off for the Christmas and New Year season. At the same time, videos of i-MiEV promotional activities all over the world will be shown along with a display of parts used by the i-MiEV created with the support of parts makers to deepen interest and better understanding of EVs.

Narita International Airport aims to be an environmentally-friendly "eco airport," by initiating efforts to lessen environmental loads, such as installing solar energy systems as their energy source. As part of this initiative, the airport has been utilizing i-MiEV as an internal work vehicle since last fiscal year in its effort to reduce pollution from its vehicles that work within the airport.

MMC is currently selling the i-MiEV in Japan, Hong Kong, and Australia, and is sequentially starting sales in Europe from December.

Tuesday, December 14, 2010

Nissan and Mitsubishi Motors to Expand Scope of Cooperation [JP]

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Nissan and Mitsubishi Motors to Expand Scope of Cooperation
- Expansion of current OEM projects into study on overseas co-production, mini car in Japan -

YOKOHAMA/TOKYO (Dec. 14, 2010) - Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation today announced that the two companies agreed to expand their current scope of cooperation towards new projects that will further strengthen mutual competitiveness, especially in the Japanese mini car and global commercial vehicle businesses.

Nissan and Mitsubishi Motors currently have several OEM agreements for vehicles in the Japanese market, including for mini cars and commercial vehicles. In addition to expanding the scope of the current OEM partnership, the two companies agreed to study new opportunities which would generate additional synergies. The cooperation agreement between Nissan and Mitsubishi Motors will be complementary to any agreements the two parties have already established with other partners.

Regarding the expansion of the OEM partnership, the following have been agreed:

* Nissan to provide a light van/wagon to Mitsubishi Motors for the Japanese domestic market
* Mitsubishi Motors to provide an SUV to Nissan for markets in the Middle East

Discussions are ongoing for Nissan to provide Mitsubishi Motors with upper-end segment models for the Japanese domestic market.

Regarding new opportunities, two projects are currently under study:

* The manufacture of the current generation of Nissan Navara pickup truck at Mitsubishi Motors' plant in Thailand. Longer-term, the two companies are evaluating manufacturing and engineering collaboration of a new generation one-ton pickup truck.
* Establishment of a 50:50 joint venture for product planning and engineering of mini cars for the Japanese domestic market.


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Tuesday, 14th December 2010 – CIRENCESTER, UK

~ The Office for Low Emission Vehicles (OLEV) confirms that the UK’s first ‘Pure EV’ the Mitsubishi i-MiEV is eligible for £5,000 consumer grant ~

Mitsubishi Motors in the UK is pleased to announce that the first fully electric vehicle to the UK market, the Mitsubishi i-MiEV has been successful for the Government’s Plug In Car Grant (PICG) of £5,000. The i-MiEV met a wide range of safety, emissions and performance standards and other criteria set by OLEV to qualify for the grant.

The coalition Government announcement of eligible vehicles was made this morning at The Guild Hall in London and will apply to all motorists buying an electric, plug-in hybrid or hydrogen fuel cell car from 1st January 2011. The Government confirmed in October’s Spending Review, a provision of over £400m has been made to promote the uptake of ultra-low carbon vehicle technologies.

Mitsubishi Motors UK’s Managing Director, Lance Bradley said:
“Having the first mass produced fully electric vehicle in the UK market puts us at the forefront of a new era in the automotive industry. We are delighted that the i-MiEV has met the high level of criteria required to qualify for the Plugged In Car Grant. We know from the orders that we have already received that the i-MiEV will appeal to a wide cross-section of private individuals and business users, with its exciting combination of innovation, style and technology”.

Thursday, December 9, 2010

Mitsubishi and Thai Gov't in agreement to test and promote the i-MiEV in Thailand

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Mitsubishi Motors Corporation and the Thai Government Agree on Joint study for Testing of the i-MiEV for the Popularization of Electric Vehicles in Thailand

Bangkok, December 9, 2010 - Mitsubishi Motors Corporation (MMC) and the government of Thailand announced today that they agreed to start joint study for fleet testing of electric vehicles (EV).

MMC, through its local producer and distributor Mitsubishi Motors Thailand (MMTh), will begin initiatives for future market introduction of the i-MiEV new-generation EV.

Meanwhile, the Thai government will move forward with its Electric Vehicle Project, creating an integrated organization with related ministries and government agencies under the direction of the Ministry of Industry (MOI).

The Thai MOI has already been aiming towards advancement of EVs as part of its policies to expand the Thailand automobile industry, however through the start of this EV joint project with MMC, the MOI moves forward with specific testing for the popularization of EVs, through use of the i-MiEV, researching the acceptability and marketability of EVs in Thailand, setting up user support systems, and expanding charging infrastructure, etc.

Mitsubishi Motors Corporation Conducts Foundation Stone Laying Ceremony for New Factory at Mitsubishi Motors Thailand

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Mitsubishi Motors Corporation Conducts Foundation Stone Laying Ceremony for New Factory at Mitsubishi Motors Thailand

Bangkok, December 9, 2010 - Mitsubishi Motors Corporation (MMC) today conducted a Foundation Stone Laying Ceremony for a new third factory of its Thailand producer and distributor, Mitsubishi Motors Thailand (MMTh) at the site where the new factory is to be built in at the Laem Chabang Industrial Estate in Chonburi province. The ceremony was attended by dignitaries including Thailand's Minister of Industry Chaiwut Bannawat and MMC President Osamu Masuko.
MMTh's 3rd factory for producing "Global Small" vehicle for domestic and export markets

The third factory will be built adjacent to the first and second factories, and is planned to start mass production in March 2012. It will produce the "global small" 1.0-1.2L class compact vehicle that MMC plans to launch in fiscal year 2011. Initially, the production capacity of this new factory will be around the 150,000-unit per year level, and in the future it can be boosted to the 200,000-unit per year level. The new factory is planned to hire around 3,000 new staffs.
"Global Small" conforming to Thailand's Eco-car Project

The "global small" to be produced at the new factory will be a new vehicle based on a completely new platform currently being developed by MMC with "compact," "affordability," and "fuel efficiency" as the basic concepts for the vehicle. The "global small" will conform to Thailand's Eco-car Project, implemented by the Thai government with the objective of promoting investment in Thailand's automobile industry and reduction of dependence on fossil fuels and greenhouse gas emissions. The "global small" will be positioned as an entry model in MMC's model lineup, and plans are to export the vehicle from Thailand to markets worldwide as a global strategic vehicle that corresponds to both market needs of emerging countries, for which demand for automobiles is expected to increase, and advanced nations, where vehicle downsizing is increasing in order to correspond to energy issues in addition to environmental awareness.

Wednesday, December 8, 2010


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~ Mitsubishi Motors announces revised UK pricing ~

* First manufacturer ever to mass-produce an electric vehicle (full on-line production started in July 2009)
* First manufacturer to fully test an electric vehicle in real world conditions with real customers – over 12 months experience with 2,500 vehicles on the road in Japan, plus 50 on the road in the UK
* First to announce UK pricing and specifications
* First to take customer orders for UK deliveries in 2011
* First to offer a full demonstrator programme for all customers through its Electric Vehicle Centre in Central London
* First to offer a fleet demonstrator programme
* First to offer customers the chance to take advantage of the Government’s £5,000 consumer incentive

Price Realignment
Mitsubishi Motors in the UK is pleased to announce that it has reduced the i-MiEV’s launch pricing to £28,990 for orders placed for delivery from January 1st 2011. This coincides with the UK Government’s recently confirmed consumer incentive of £5,000 – which means customers will only have to pay £23,990.1

This price realignment signals Mitsubishi Motors’ global intentions to remain first in the promotion and establishment of the early electric vehicle market, Lance Bradley, Mitsubishi Motors in the UK’s Managing Director asserted that:

“The i-MiEV will remain first in all respects. We have been first in almost every aspect of the UK’s EV market for the last 2 to 3 years and we’re not going to give up that position easily. The electric vehicle is now a reality, with all our cars being European Whole Type Vehicle Approved. With a Mitsubishi Motors electric vehicle, customers need not compromise in any area.

What is more, our car is perfect for urban driving. It has been designed deliberately as a small, compact, true city car with the ability to nip in and out of traffic and park in the tightest of spaces.”


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Wednesday 08th December 2010 – CIRENCESTER, UK


~ Legendary Mitsubishi L200 wins ‘Pick up of the Year’ 2011 at prestigious What Van? Awards ~

Mitsubishi Motors is celebrating for the fifth consecutive year after winning the esteemed What Van? award for ‘Pick-up of the Year’ – an impressive 15 times in 18 years.

For many years the L200 has led the way with its innovation, styling, specification and its 4x4 capabilities. With a fully comprehensive range of pick-ups, the Mitsubishi L200 remains the leader in its segment at a staggering 32.6% of the market share year to date.

“The Mitsubishi L200 has again retained the What Van? Pick-up of the Year title, and it’s easy to see why,” said What Van? Editor Paul Barker. “The versatility of the range is unmatched, with everything from practical and functional single-cabs through to powerful lifestyle double-cabs, and all are as stylish and drive as well as anything in the market.”
Lance Bradley, the Mitsubishi Motors UK Managing Director stated that “It is an honour for us to receive this award as it firmly establishes the L200 as the clear favourite among commercial vehicle operators.

Tuesday, December 7, 2010

Monster Energy X-Raid Team Unveils MINI ALL4 Racing for 2011 Dakar [DE]

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* New MINI All4 Racing unveiled after 90 days from start of project
* Chicherit and Périn set to drive new MINI All4 Racing
* Magna-Steyr, Heggemann and Faster boost MINI project
* TÜV Rheinland to support Monster Energy X-raid Team
MINI All4 Racing
TREBUR (Germany): The X-raid Team unveiled an exciting new cross-country motor sport programme to run and develop the MINI All4 Racing in international competition.

The project was first discussed in the summer of 2009 and the competitive debut of the new MINI All4 Racing will be in the hands of the French rally crew of Guerlain Chicherit and co-driver Michel Périn in January’s 33rd Personal Dakar Argentina-Chile. The event starts in Buenos Aires on New Year’s Day and finishes in the Argentine capital on Sunday, January 16th, 2011.
Guerlain Chicherit
The new MINI All4 Racing will form part of X-raid’s seven-car Dakar team – the largest ever entered by a team in the 33-year history of the world’s most famous off-road rally – and the third of three vehicles running on the event under the Monster Energy X-raid Team banner.

Thursday, December 2, 2010

Top November Sales for MMSCAN, Outlander Best Selling Model [CA]

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Second record month in a row; Mitsubishi reports top November sales

Mississauga, ON – December 1, 2010 - Mitsubishi Motor Sales of Canada Inc. (MMSCAN) set a new best month sales record for the second month in a row with strong sales of 1,742 units up, 48.4% from the same month in 2009.

Once again, the increasingly popular Outlander model led the way with sales of 872 units, up by 43.5% from November 2009. The month’s total model sales constituted the best-ever November for the Outlander, just short of the company’s best-ever monthly model sales of 915 in March, 2010.

Sales of the brand new RVR achieved 267 units, exceeding initial projections as well as generating increased showroom traffic.

MMSCAN vehicle sales were up across Canada with aggressive sales programs and product pricing creating significant brand awareness.

Mitsubishi Motor Sales of Canada is pleased to announce the launch of a newly re-designed national, corporate website, Innovative strategic thinking, complimented by state of the art design, the new website reaffirms MMSCAN’s commitment to users, owners and enthusiasts alike.

Outlander Sport Revs Up MMNA Sales for November 2010 [US]

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Wed, Dec 01, 2010

With the addition of the first full month of sales of the exciting new Outlander Sport compact CUV, Mitsubishi Motors North America (MMNA) today announced November sales were 4,306, an increase of more than 47 percent compared to November 2009. This represents Mitsubishi's largest year-over-year percentage increase for a single month in more than ten years (June 2000).

"The excitement of our sales team and dealer partners for the new Outlander Sport was contagious, because customers responded in a big way," said MMNA President & CEO Shin Kurihara. "And the showroom traffic translated into increases for Outlander and some of our other vehicles, as well."

In November, MMNA launched its ground-breaking marketing program for the Outlander Sport by holding the World's First Online Test Drive of a vehicle, through which 52,000 consumers participated in the Guinness Book of World Records-breaking "Live Drive" event by registering at

November sales highlights include:
* Outlander sales were up 64 percent and are up more than 23 percent for the year to date.
* Endeavor sales nearly quadrupled compared to last year (up 329 percent) and are up more than 34 percent for the year.
* Galant sales were up almost 4 percent compared to last November, and are up 6.6 percent year-to-date.
* Lancer Evolution sales were up more than 46 percent for the month.
* Mitsubishi sales have increased 2.4 percent year-to-date.

Development Launched of EV-based Smart Grid System MC, MMC, and MELCO Sign Subsidy Contract with NEDO [JP]

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Development Launched of EV-based Smart Grid System
MC, MMC, and MELCO Sign Subsidy Contract with NEDO

Mitsubishi Corporation (MC), Mitsubishi Motors Corporation (MMC) and Mitsubishi Electric Corporation (MELCO) have agreed to collaborate on a research project being undertaken by the New Energy and Industrial Technology Development Organization (NEDO). Acting as advisor to this project is the Tokyo Institute of Technology, which is aiming to develop Smart Grid systems that employ electric vehicles and the lithium-ion batteries used to power them.
MC, MMC and MELCO have worked on Smart Grid systems to utilize these batteries since last March. The battery business is expected to increase rapidly with the increasing proliferation of electric vehicles. The three partners applied to NEDO to take part in the research project and were accepted on August 24th. They then signed a subsidy contract under which NEDO will bear two-thirds (2/3) of the project's costs.

Subaru and Mitsubishi developing R4 versions of the Impreza and Lancer

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Japanese manufacturers Subaru and Mitsubishi are both developing high performance versions of their existing Group N cars to enable them to compete on level terms with their Super 2000 rivals next year.
Armindo Araujo driving a Mitsubishi Lancer Evo X R4 prototype
Work on the cars, based on the firms Impreza and Lancer models, began earlier this month after the FIA World Motor Sport Council gave the green light to a new ‘R4’specification.

An R4 kit, homologated by the current Group N manufacturers, should enhance the performance of the two-litre turbo cars, bringing them in line with the normally aspirated Super 2000s.

The R4 class could lead to Imprezas and Lancers competing alongside Super 2000 cars in the 2011 SWRC, and should also give the turbo cars a boost in national rallies where they already compete in the same category as the S2000s.

Wednesday, December 1, 2010

Yamada-Denki Co., Ltd. Starts Trial Sales of Mitsubishi Motors Corporation's i-MiEV [JP]

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Yamada-Denki Co., Ltd. Starts Trial Sales of Mitsubishi Motors Corporation's i-MiEV
- First Collaboration in Japan between Automobile Maker and Electronics Retailer for Electric Vehicle Sales

Tokyo, December 1, 2010 - Yamada-Denki Co., Ltd. (Yamada Denki) and Mitsubishi Motors Corporation (MMC) signed a Memorandum of Understanding (MoU) to start trial sales of the i-MiEV electric vehicle (EV) in Yamada Denki retail stores and sales*1 will begin from today at total of 17 stores, including Tokyo, Kanagawa and Saitama prefectures.
Yamada Denki, as part of its "smart house business," will place salespersons specialized in EVs in addition to staff from 17 stores which are already participating in an automobile sales program in order to accelerate their sales. Furthermore, Yamada-Denki will implement proactive public relations activities, such as establishing an exhibition hall for i-MiEV in the Techland Yokohama Izumi store on December 4, and moving forward will also offer total solutions to customers, such as installments of solar energy systems to charging stations, and events including test drive events.