Tuesday, April 15, 2014

Peugeot reveals the 2008 DKR, set to compete in the 2015 Dakar Rally

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The 2008 DKR: the latest Lion with a voracious appetite for the challenges that await it!



The muscular, thoroughbred yet beastlike forms of the Peugeot 2008 DKR provide a vivid indication of the new car’s serious desire for success. It is behind the wheel of this purpose-designed machine that Carlos Sainz and Cyril Despres will defend the colours of Team Peugeot Total on next January’s Dakar.

Three weeks after the exciting news that Peugeot, Red Bull and Total have decided to join forces to contest the 2015 Dakar, the car that will spearhead the team’s challenge has finally broken cover. The 2008 DKR shares an unmistakable family resemblance with Peugeot’s road-going crossover, albeit with more muscular forms and more imposing overall proportions that have been honed to meet the challenge that lays ahead. Its spectacular lines are the fruit of close cooperation between the experts at Peugeot’s Style Centre and their colleagues at Peugeot Sport’s Design Department, and the newcomer’s likeness with the production version is quite astonishing!




Monday, March 31, 2014

Restructuring of Production Capability in the Philippines

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Restructuring of Production Capability in the Philippines


TOKYO, March 31, 2014 - Mitsubishi Motors Corporation (MMC) announced that Mitsubishi Motors Philippines Corporation* (MMPC) has acquired a factory site from FORD MOTOR COMPANY (PHILIPPINES), INC. located in Laguna (Laguna Province). Following the relocation of MMPC's current headquarters/factory in Cainta (Rizal Province) to this site, vehicle production is set to begin in January 2015.

* Mitsubishi Motors' producer and distributor in the Philippines.

MMC has operated production and sales in the Philippines for many years and has grown continuously along with the automobile market development of the country, becoming the first car manufacturer in the country to achieve a cumulative production volume of 500,000 units. The move this time to relocate MMPC's headquarters/factory and reform its production capability reflects MMC's will to prepare for its further growth in the promising Philippine market.

One major pillar of MMC's New Stage 2016 next mid-term business plan, which is to start from April 2014 is to reinforce its production base in ASEAN countries. Strengthening local production capability in the Philippines will be a part of that pillar. With the long history of operation rooted in the market, MMC has successfully attained high market share in the country. Moving forward, MMC plans to expand its presence in the Philippines by further strengthening its operating base in the country through various measures including but not limited to the restructuring of its production capability this time.


Outline of MMPC (Mitsubishi Motors Philippines)

Established: May 1972
Headquarters: Cainta, Rizal Province
Capital: 1.64 billion PHP
Scope of operations: Production and sales of MMC vehicles
Representative: Hikosaburo Shibata, President
Stockholders: MMC 51%, Sojitz Corporation 49%
Production capacity: 30,000 units/year
Product lineup:
-Philippine-made: Lancer EX, Adventure, L300
-Thailand-made: Mirage, Mirage G4 (Attrage in some markets), Montero Sport (Pajero Sport or Nativa in some markets), L200, Strada (Triton in some markets)
-Japan-made: ASX (Outlander Sport or RVR in some markets), Montero (Pajero in some markets)
Market share/2013CY sales: 20.5%/42,360 units

Wednesday, February 5, 2014

MMC appoints new CEO for MMNA

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Mitsubishi Motors Corporation Appoints New President and CEO of Mitsubishi Motors North America



Mitsubishi Motors Corporation (MMC) today announced that effective March 1, 2014, Ryujiro Kobashi will succeed Yoichi Yokozawa as President and CEO of Mitsubishi Motors North America, Inc. (MMNA).

Prior to his new position as President and CEO of MMNA, Kobashi was the Corporate General Manager of the North America Office at Mitsubishi Motors headquarters in Japan as the head manager of the main division coordinating North American operations including the U.S., Canada, and Mexico.

Kobashi's distinguished career with MMC began in April 1983 when he joined the company's Overseas Planning Department, supporting activities for sales and advertising/publicity in foreign countries, as a recent graduate of Hitotsubashi University, where he earned a Bachelor of Sociology degree.

Over the years, Kobashi has lived in a variety of diverse regions around the globe where he served in key management positions including overseeing the marketing, sales promotions and advertising  for Mitsubishi Motors in Germany and the Netherlands, as well as coordinating the company's business operations in the ASEAN regions.

"I am very much looking forward to this new opportunity as we navigate Mitsubishi Motors North America to thrive in the U.S. market under MMC's 'New Stage 2016' business plan," said Kobashi.

Yoichi Yokozawa will be returning to Japan for an executive assignment in MMC's Corporate Planning Office. He became President and CEO of Mitsubishi Motors North America, Inc. in April 2011, and oversaw three critical North American product launches: the new all-electric i-MiEV, the completely-redesigned 2014 Outlander, and most recently, the all-new 2014 Mirage. He also oversaw the commencement of U.S. production, in 2012, of the Outlander Sport at MMNA's Manufacturing Division in Normal, Illinois.

Tuesday, January 21, 2014

ASX Production commences in Malaysia

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Mitsubishi Motors Announces Commencement of Assembly and Sale of ASX Compact SUV in Malaysia

Malaysia-made Mitsubishi ASX

TOKYO, January 21, 2014 - Mitsubishi Motors Corporation (MMC) announced today that local assembly of the ASX (RVR or Outlander Sport in other markets) in Malaysia has commenced.
The ASX is being assembled at Tan Chong Motor Assemblies (TCMA), consigned assembler of Mitsubishi Motors Malaysia Sdn. Bhd. (MMM), and will be sold from February through MMM's sales network throughout the country.

Mr. Morikazu Chokki, Senior Executive Officer, attended the line-off ceremony held on January 21, 2014 at TCMA's plant and noted the importance of the move: "Since the establishment of Mitsubishi Motors Malaysia in January 2005, the Mitsubishi Motors brand has indeed achieved remarkable progress. I deeply believe the locally-produced ASX is an important step for further growth here. While this is our first time to introduce a made-in-Malaysia model, I am strongly confident that the made-in-Malaysia ASX will provide the Malaysian people with top levels of safety and reliability".

One major pillar of MMC's New Stage 2016 next mid-term business plan, which is to start from April 2014 is to reinforce its production base in ASEAN countries. Local production and sales of the ASX in Malaysia will be a part of that pillar.

MMC will continue to strengthen its operations towards improving and solidifying brand presence in the Malaysian market, which is expected to maintain growth, by further expanding its product lineup through various measures including but not limited to adding more locally-produced models.

Tuesday, December 24, 2013

Outlander and Outlander Sport earns IIHS Top Saftey Pick award [USA]

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Mitsubishi Motors' 2014 Outlander & Outlander Sport Earn Coveted Insurance Institute for Highway Safety (IIHS) Top Safety Pick Awards, Offering Consumers the Safest Crossover Model Lineup in America

2014 Mitsubishi Outlander


Cypress, California, December 19, 2013 - Mitsubishi Motors North America, Inc. (MMNA) has seen its all-new 7-passenger 2014 Mitsubishi Outlander named an Insurance Institute for Highway Safety (IIHS) "Top Safety Pick+" - the highest safety achievement designated by the non-profit vehicle research and crash test ratings agency - and its 5-passenger 2014 Mitsubishi Outlander Sport designated the only IIHS "Top Safety Pick" model in the Small SUV category. With these accolades, Mitsubishi Motors offers automotive consumers the safest crossover model lineup available in America today.

Due to more stringent testing criteria for the IIHS "Top Safety Pick+" and "Top Safety Pick" awards, only 39 vehicle models earned either award in 2014 - a drastic reduction when compared to the 130 vehicle models that earned IIHS award recognition in 2013.
2014 Mitsubishi Outlander Sport

The redesigned 2014 Mitsubishi Outlander was one of only 22 vehicles to earn the IIHS "Top Safety Pick+" accolade for 2014.

In order for a vehicle to become an IIHS "Top Safety Pick+" for 2014, a test subject must not only display exemplary performance in the various stringent crash testing criteria, but it must now "have systems that can prevent or mitigate front-to-rear crashes," according to the IIHS.

Tuesday, December 17, 2013

Mitsubishi Motors to Establish Office in Nairobi, Kenya

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Mitsubishi Motors to Establish Office in Nairobi, Kenya
- Upgrading operating base in Africa ahead of future motorization -

Tokyo, December 17, 2013 - Mitsubishi Motors Corporation (MMC) announced that it will establish an office in Nairobi, Republic of Kenya with the aim of strengthening its information-gathering capability on the African market as well as further invigorating its local sales network. The office will begin operations in January 2014.

Automobile demand in the African market is expected to rapidly increase, with great potential for economic growth as it is blessed with an abundance of natural resources and increasing population. MMC-brand vehicles were first introduced in the African market in the late 1960s. MMC vehicles, typified by pickup trucks and SUVs, have been widely accepted by African consumers for their all-terrain capability and four-wheel-drive technology which are ideal for driving on rough roads. Currently, MMC's sales network reaches throughout 48 countries in the continent.

MMC's African operations including sales, parts, and after-service had been overseen by MMMEA* in Dubai. However in recent years, detailed and specific market information regarding consumer needs, returning feedback to product development, and closer communication with local sales outlets have all become more and more necessary. Thus MMC decided to reopen an office now after closing the previous office in 1996. The new office will strengthen African operations through various measures including human resource development for local staff, in cooperation with MMMEA.

In preparation for the future expansion of motorization in Africa, MMC will move ahead with upgrading its operating base in Africa during the New Stage 2016 new mid-term business plan, which begins next April.

Friday, December 13, 2013

Mitsubishi Motors Appoints New Distributor in Laos

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Mitsubishi Motors Appoints New Distributor in Laos


Tokyo, December 13, 2013 - Mitsubishi Motors Corporation (MMC) has signed a contract with KLM Import-Export Sole Co., LTD. (KLM) making KLM MMC's distributor in the Lao People's Democratic Republic (Laos). MMC had been studying ways to rebuild and strengthen its sales network in Laos and has decided on KLM to handle sales and services for all MMC-brand vehicles in the country.

On December 12, a dealer opening ceremony was held in Vientiane with Dr. Nam Viyaket, Minister of Industry and Commerce in attendance. Mr. Souphavanh Sorrangkoun, President of KLM, also at the ceremony, touching on expanding operations in Laos, stated "We will aggressively move forward with marketing activities in our rapidly growing market. Then we plan to expand and enhance the sales network including establishing sales outlets in Savannakhet, the second-largest city after Vientiane, as well as in Pakse." In addition, Mr. Kenichi Horinouchi, Corporate General Manager of MMC's Asia & ASEAN Office, added "We will do our utmost to support KLM in gaining appreciation of the benefits Mitsubishi Motors vehicles bring from the Lao people."

December 12 Dealer Opening Ceremony
Among the rapidly-growing ASEAN markets, Laos is also expected to show progressing economic development as well as continuous growth in its automobile market. Recognizing this, MMC, as part of its strategy to focus more resources in emerging markets such as ASEAN markets, plans to firmly establish its brand presence and further sales expansion in the country with an eye on expanding the current lineup of SUVs and pickup trucks to include passenger vehicles or other vehicles.

Outline of KLM Import-Export Sole Co., LTD.
Location: Vientiane, Laos
Capital: KIP 4.0 billion (Approx. JPY 50.0 million)
Representative: Souphavanh Sorrangkoun
Established: January 2013
Product Lineup: Triton, Pajero Sport
No. of Employees: 37 (as of December 2013)