In responding to the contraction of the automotive sales caused by recent global economic turmoil, Suzuki has been promptly taking possible countermeasures including the reassessment of its global production output. The company, however, foresees the shrinking trend in longer periods of time rather than a short-term phenomenon. To secure its own business environment for tomorrow, the organization reviews every aspect of the operations and decided to focus on the core business functions such as the manufacturing system, environment technologies, and development of new-generation powertrains. As a result, Suzuki concluded to suspend the WRC activities from 2009.
Suzuki started to participate in the Junior World Rally Championship (JWRC) in 2002 with Ignis Super 1600 and achieved the driver’s victories two times in the history. Afterwards, the company moved up to the WRC field in 2008. The entry to JWRC and WRC brought a great deal of positive effects on the product development and marketing activities, nurturing the high sporty automotive brand image, especially in Europe.
Suzuki will continue to support the customers who are participating in the JWRC with Swift Super 1600 machines, and local motor sport such as Swift Cup in Europe and the rest of the world.
Suzuki expresses its great appreciation to sponsors and fans around the world for their strong support to its activities. The company will continue to provide valued products for its customers by utilizing the experiences earned through the JWRC and WRC activities.
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