Thursday, October 16, 2008

2009 Mitsubishi Outlander for Europe

2009 Mitsubishi Outlander for Europe
New Outlander = Polished

Fresh from its new European production site at NedCar (Born, The Netherland), Outlander will polished its credentials for 2009.

As a reminder, this transfer was decided in order to ease the strain on production capacity in Japan, thus avoiding any missed sales opportunities in view of the strong sales of Outlander in Europe and elsewhere (and of the equally successful New Lancer family today produced alongside in Japan).

Growth:
European sales figures are very revealing indeed of that success and demand, boosted by the car’s design, driving dynamics, roominess & flexibility, good performance, low fuel consumption & CO2 levels and good value-for-money:

- European mid-size SUV sales*:
o Total: 268,291 units vs. 247,784 units (+ 8.3%)
* # 1: Volkswagen Tiguan 32,787 units (new)
* # 2: Toyota RAV4 31,645 units vs. 44,860 units (- 29.5%)
* # 3: Honda CR-V 29,177 units vs. 32,170 units (- 9.3%)
* # 4: BMW X3 23,782 units vs. 28,717 units (- 17.2%)
* # 5: Suzuki Grand Vitara 18,646 units vs. 25,271 units (-26.2%)
* # 6: Land Rover Freelander 16,880 units vs. 16,647 units (+ 1.4%)
* # 7: Mitsubishi New Outlander** 15,271 units vs. 11,435 units (+ 33.5%)
* # 8: Nissan X-Trail 13,810 units vs. 10,605 units (+ 30.2%)
* # 9: Chevrolet Captiva 12,726 units vs. 13,049 units (- 2.5%)
* # 10: Hyundai Santa Fe 11,349 units vs. 19,471 units (- 41.7%)

*Jan.- May 2008 vs. Jan- May 2007 [Source: Jato dynamics, 20 European countries]
** Outlander sales reached 17,085 units for the Jan-May 2008 period within MME sales territory (34 countries) vs.
12,007 units Jan-May 2007 (+42.3%)

Chrome pack:
To mark this success, the 2009 Outlander will be further and subtly distinguished inside and out:
- New chrome pack incl. grille frame, side window line and tailgate (Instyle)
- New & more substantial side airdam
- Evolution of the ICE system:
o Improved Mitsubishi Multi Communication system (MMCS): increased HD capacity from 30GB to 40GB, Music server storage up to 2000 songs/150 CD’s, new countries added*) and standard Aux-in Audio + Video connection in combination with the MMCS Rockford Fosgate premium audio system.
* Bosnia Herzegovina, Bulgaria, Croatia, Montenegro, Romania, Serbia, Slovenia.
o Intense & Instyle: Aux-in Audio connection in combination with the Rockford
Fosgate premium audio system.
o Intense w/ MMCS: Aux-in Audio + Video connection in combination with the
Rockford Fosgate premium audio system and HDD navigation system

The New 2009 Mitsubishi Outlander for Europe



No comments: