Wednesday, August 27, 2008

Mitsubishi Motors launches "DIAMANT" used car program [DE]

Mitsubishi Motors [Germany] launches "DIAMANT" used car program

»Marketing of certified used cars under its own label
»Concentrated package of support measures for trade
»Mitsubishi Motors cooperation between Germany and the MKG Bank
Hattersheim, 25 August 2008. The sales partner of Mitsubishi Motors Deutschland GmbH (MMD) can now in the marketing of Mitsubishi used cars on a comprehensive package of support measures access. This is the new Mitsubishi "DIAMANT" used car program led by MMD in cooperation with the MKG Bank, the financing partner Mitsubishi and Mitsubishi dealers' association has been developed.

The accompanying measures to support the sale of used vehicles are very extensive and range from an extensive training and coaching directly from the participating companies on the provision of useful computer tools for the sales processing up at subsidized rates for the sale of so-called "Langstehern" by MKG Bank. Advantages in financing the purchase, uniform advertising and Signalisationsmittel, support for Internet presence in Europe and a valid used car warranty (CarGarantie) are other important elements in the "DIAMANT" working partners at Mitsubishi marketing process will be extremely helpful.
At this launch have 155 Mitsubishi partners (of a total of 680 distribution partners nationwide) immediately for participation in the "DIAMANT" used cars strongly. "250 qualified Mitsubishi used car dealers should, in any case," Holt shares Bernd Large Forth, who as head used car sales at Mitsubishi Motors Deutschland GmbH for the program is responsible. Together with Wilfried Gollub, sales manager at the MKG Bank, he gave a few days ago with the idea of the program at the Mitsubishi car dealership in Frascoia Kappelrodeck the official launch.

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