- Vision for future embodied by diesel-hybrid pickup and next-generation all-electric compact -
TOKYO, March 5, 2013 - Mitsubishi Motors Corporation (MMC) unveiled the MITSUBISHI Concept GR-HEV*1 and the MITSUBISHI Concept CA-MiEV*2 concept models at the 83rd Geneva International Motor Show*3 today. In addition to the world debut of these two concept models, which embody MMC's unique next-generation advanced technology known as @earth TECHNOLOGY, MMC will put on display a total of 15 models (nine on press day), including the Space Star (Mirage in other markets), which launched in European markets this February, as well as the Outlander PHEV, which is scheduled for sequential release starting this July.
With the theme of driving pleasure towards a sustainable future for everyone, MMC has pushed ahead on automobile manufacturing that aims to contribute to environmental responsibility, deliver driving pleasure, and provide toughness and safety, under MMC's tagline Drive@earth. @earth TECHNOLOGY expresses MMC's next-generation advanced technologies that achieve the intent behind Drive@earth.
These technologies include:
- MMC's electric vehicle (EV)*4 technology
- Technologies to reduce fuel consumption (high-fuel efficiency gasoline engines, "clean diesel")
- MMC's traditional 4WD technology and integrated vehicle dynamics control systems
- S-AWC (Super All-Wheel Control, which provides a balance between driving stability and ultimate driving pleasure)
- RISE (Reinforced Impact Safety Evolution) enhanced collision-safety body,
- Advanced preventative safety technologies such as ACC, FCM, LDW*5,
All provide support for safe and comfortable driving. MMC will use @earth TECHNOLOGY tagline around the world.
The MITSUBISHI Concept GR-HEV and the MITSUBISHI Concept CA-MiEV, which will be presented at the Geneva International Motor Show, represent the embodiment of @earth TECHNOLOGY.
MITSUBISHI Concept GR-HEV |
MITSUBISHI Concept CA-MiEV |
*1: GR: Grand Runner. Represents powerful driving through grand and magnificent lands with advanced technology.
*2: CA: Compact and Advanced technology - the combination of advanced EV technology and next-generation compact packaging.
*3: For more information, please visit www.salon-auto.ch/en/ (English).
*4: Including plug-in hybrid electric vehicles (PHEV) and other electric-powered vehicles.
*5: ACC: Adaptive Cruise Control System, which enables the maintenance of a safe distance from the preceding vehicle even when traffic is congested; FCM: Forward Collision Mitigation System, which provides support for mitigating damage or avoiding collisions through the automatic braking, enabled when the distance with the preceding car shrinks suddenly; LDW: Lane Departure Warning System, which draws the attention of the driver through an alarm when the vehicle appears to be deviating from its lane while driving.